GCD-Week 11 :: Digital Marketing Measurement and Analytics Session

1. Measurement & Analytics

4. Creating a Measurement Framework

9. Measurement Framwork

10. Simple Example

12. Cumulative Increment Work-Through

13. www.smartinsights.com www.davechaffey.com/Spreadsheets

14. Google Analytics

15. Add GA Code

16. Tracking Txns

17. Ways to Monitor Site Performance

19. Check Visitor Loyalty & Recency

20. Recency

21. Length of Visit

23. Custom Alerts Tip : Use Custom Alerts in your system

24. Segmenting your audience by setting up advanced segments

26. Segmenting Search

28. Customisation Technique: Goals and funnels

29. Filter example

30. 20 goals in GA so group them!

33. Simple funnel setup and what NOT to do Gotchas 1. The match type also applies to the funnel care with exact match Gotchas 2. Not actually the URL start with /<page> Gotchas 4. Missing/wrongly assigning goal value Gotchas 5. Required step may exclude some behaviour e.g. entry deeper into funnel Gotchas 3. Including a trailing slash / http://www.lunametrics.com/blog/2008/06/25/funnel-problems-google-analytics/ NB – Segmenting funnel: http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics/

34. Segment your funnels! Source: http://www.lunametrics.com/blog/2010/06/04/segment-goal-funnel-google-analytics

35. Voice of Customer

36. Use Feedback tools for… “ Why ” not “ What ” http://www.smartinsights.com/digital-marketing-software/website-feedback-tools-review/

37. http://www.4qsurvey.com/ “ Bad web site. Difficult to find item as no search box provided for short cut ” “ I can't find any prices on your website ” “ Would like to see where I can buy products from ” .

38. Voice of the customer

39. Gaining site and business innovation ideas through Uservoice