Griffith Social Media Case Studies

1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist

2. Where Social Fits in with Online Marketing Mix

3. Hubspot – Inbound Marketing Company view

4. Social Media Landscape

5. Social Media Landscape

9. Salient Characteristics of Social Platforms

10. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

11. Brands & organisations must embrace a more social engagement because it is happening with or without them

12. Challenge now is to build engaging digital communications and social strategies aligned with clear business objectives

13. Marketers must understand the dynamic of communities

16. Social Media Relevance

20. Hairybaby

21. Cully & Sully

22. Yelp – Bars & Restaurants

23. Groupon – CityDeal.ie

25. Boards Deals

26. Living Social

27. The Big Switch

28. Murphys Icecream

29. Beaut.ie

30. GarrenDenny Interiors

31. Blacknight

32. Kanchi

33. WestCoast Cooler

34. Komplett

36. Ikea – Malmo

37. Orabrush

38. Crème Brulee Cart

39. Best Job In the World

40. Old Spice Campaign

41. Tippex YouTube Campaign

42. Southwest Airlines

44. The Four Hour Working Week

45. Tube Worker abuses Traveller

46. Stuff White People Like

48. Nestle

49. Domino’s

50. United Airlines

51. Marks and Spencers

54. Dell Case Study

56. American Red Cross

58. Skittles

60. Intuit Business Services

62. Johnson & Johnson

64. Walmart

65. Ford - FiestaMovement

66. Starbucks

67. Charmin “Go” Campaign

68. Evian

69. Coca Cola “206 Expedition”

70. Best Buy

71. Starbucks – Frappucino.com

72. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274