Social media case studies for UCD seminar

1. Social Media Channels & Case Studies Keith Feighery: Digital Strategist

2. New digital and social platforms are mass enablers of peer to peer conversations, sharing and interactions

3. New channels offer businesses and organisations means to engage with and communicate with potential customers or interested parties

4. Organisation must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customerTools will change but behaviours are being formed for the longterm

5. Organisationsmust embrace a more social engagement because it is happening with or without themAND It offers real business benefit

6. Challenge now is to build engaging digital and social strategies aligned with clear business objectives

7. Leveraging Social Media

8. Orgnisation must understand the dynamic of communities

10. Crucial to hear what the public is saying about you, competitors, related business areas etc.. (researc)

11. Crowdsourcing – understand behaviours, experiences, language patterns etc..

12. Engagement

13. Engage directly with prospects and customers (without filters)

14. Relationships

15. Build long lasting relationships and trust with customers

16. Build real and valuable communities online and offline (Two way process)

17. Reduce customer acquisition costs (Media spend)

18. Increase customer retentions (Loyalty/Advocacy)

20. Two way communication

21. Openly negative transmissions

22. Digital Crises

23. Using social channel as a marketing or PR conduit

24. Broadcast as opposed to engagement

25. Little value

26. Can be a difficult persona for brands to adopt

27. Reveal a human voice of a corporate identity

29. Social Media Landscape

30. Recent Irish case studies of businesses using social media

31. Crystal Swing

32. Beaut.ie

33. Hairybaby

34. Komplett

35. Groupon – CityDeal.ie

36. Blacknight

37. Puddleducks

38. Yelp – Bars & Restaurants

39. Bars - Facebook

40. GarrenDenny Interiors

41. Murphys Icecream

42. Innovative Case Studies of Social Media

43. Old Spice Campaign

44. TippexYouTube Campaign

45. Kogi BBQ

46. Crème Brulee Cart

47. Ikea – Malmo

48. Best Job In the World

49. BlendTec

50. Diet Coke and Mentos

51. Facebook and The Big Brands

52. 1800Flowers.com

53. Victorias Secrets

54. Starbucks – Frappucino.com

55. TOMS Shoes

56. Red Bull

57. The Power of Social Media

58. The Four Hour Working Week

59. Tube Worker abuses Traveller

60. Stuff White People Like

61. Successful Viral & UGC Campaigns

62. Rage Against The Machine

63. Walkers “Do us a Flavour”

64. Upside Down Tango

65. Unsuccessful Viral & UGC Campaigns

66. Danish Single Mother Hoax

67. Digital crisis and reputation management

68. Nestle

69. Marks and Spencers

70. Domino’s

71. United Airlines

72. Case Studies of Large Brands Using Social Media

73. American Red Cross

74. Charmin “Go” Campaign

75. Evian

76. Coca Cola “206 Expedition”

77. Skittles

78. Best Buy

79. Zappos

80. Ford - FiestaMovement

81. Contact Details 086 6070274 www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery keith.feighery@digitalinsights.ie

82. Thank You