This is a draft of our sponsorship opportunity document. I\'d love to get feedback on this! Are we crazy? will this work? Thank you!

1. TASTE of
the
GOOD LIFE
Taste of the Good Life
A fund raising event to support the UC Davis
Good Life Garden at the Robert Mondavi Institute.
sponsorship information

2. Contact Information
Sal Genito
Director
Grounds & Landscape Services
University of California, Davis
One Shields Avenue
Davis, CA 95616
Tel: 530-752-1691
Fax: 530-752-9631
TASTE of
the Email: smgenito@ucdavis.edu
GOOD LIFE
Tricia Meister
Development Chair
UC Davis Good LIfe Garden
Tel: 916-799-6600
Email: TL-Meister@sbcglobal.net
Lina Layiktez
Director
Conference & Event Services
University of California, Davis
442 Memorial Union
Davis, CA 95616
Tel: 530-752-4552
Email: lclayiktez@ucdavis.edu
Katie Hetrick
Special Projects Communications Manager
Grounds & Landscape Services
University of California, Davis
One Shields Avenue
Davis, CA 95616
Tel: 530-754-4134
Fax: 530-752-9631
Email: kfhetrick@ucdavis.edu
Sponsorship Deadlines
April 1
To take full advantage of all the marketing and promotions included
with your sponsorship package you will want to confirm your
participation by April 1.
September 1
We will be accepting sponsorship commitments through
September 1, 2011.
2

3. About the Event
“UC Davis: Taste of the Good Life”--A day-long celebration showcasing the impact
of UC Davis on the world of high-quality cuisine, wine and beer. Attendees will
not only have the opportunity to savor the natural bounty of what Northern
California’s farms and fields have to offer, but participate in a cornucopia of
hand-on educational and tasting experiences taught by world-renown UC Davis
faculty, top area chefs, and successful entrepreneurs of all things edible.
About UC Davis
UC Davis is a powerhouse of a public
research university with a constellation of
programs and interdisciplinary research
initiatives found no where else.
UC Davis is a powerhouse of a public research university, with a constellation of programs and interdisciplinary research
ST
initiatives found nowhere else. Some of UC Davis’ distinctions are highlighted here.
TA
• 9th among public universities nationwide (U.S. News & World Report 2010).
• 6th among all U.S. universities based on their contributions to society (Washington Monthly 2010).
• 3rd among UC campuses and 35th among universities nationwide for “best education,” as rated by
high school counselors (U.S. News & World Report 2010).
OD
• 16th among “America’s 100 Greenest Schools” (Sierra magazine 2010).
GO
• 10th in research and development expenditures among U.S. public universities and 16th among all
universities nationwide (National Science Foundation, 2007–08).

4. Why become a sponsor?
The UC Davis Taste of the Good Life is a destination event attracting high-profile attendees who support local food
production; aficionados of beer, wine and culinary trades; affluent consumers located throughout our local
Northern California community; UC Davis faculty, staff, students, alumni and supporters. By becoming
a sponsor you will:
• Affiliate your business with one of the nations top public universities
• Gain cachet by affiliating your brand with a high-end consumer event targeting affluent food,
wine and beer enthusiasts
• Broaden the market’s awareness of your products and services
• Reinforce loyalty with current consumer relationships
• Find new, quality customers
• Gain exposure among food, wine and lifestyle media
• Increase market awareness of your product by providing samples
• Increase sales by participating in our ‘Taste Good Life Shopping Experience’ where consumers
are first introduced to your business; invited to taste and encouraged to buy.
• Grow your Northern California consumer marketing base
• Network with other businesses in your category
• Increase consumer support by participating in a local event
• Link your business to one of the nations top public research universities
The UC Davis Good Life Garden features a 5,000 SF edible demonstration garden complete with in-
terpretive signage that focuses on the relationship between good food and good health; informative facts
about the food we grow; and, gardening tips.
4

5. Marketing & Promotion Support
The tools where we market this event to potential attendees will be
the same place where they will see your support! Following is a list of
materials and placements where UC Davis Taste of the Good Life will
focus its marketing promotions:
Traditional marketing
• Radio, print and television advertising
UC Davis
ollaborated
Food
• Local and national media partnerships
eason
ve space
the UC
• Public relations and media outreach through UC Davis University
n guide
g edible
s.
how to
d highest
list will
Communications
row,
uits
informatio • Public relations and media outreach through outside agencies
Print marketing
Summer S
n.
• Direct mail postcard to targeting list: 15,000
UC DAVIS
DEDICATIO
NS
• Event brochure: 5,000
Give a Gift
of Campus
Commemora
History • Posters (in restaurants, retailers, wineries and breweries): 500
te a specia
celebrate l event for
• Program (on-site description of vendors and activities): 1500
a momento a loved one
person or us occasion, ,
organization or recogn
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Internet marketing
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• UC Davis Good Life Garden website
One Shields
• UC Davis Good Life Garden blog
Avenue
Davis, CA
95616
530.752.6 FAC I LITI
741 ES MA NA
Buildings & GEM ENT
Grounds
www.good
• Local food and wine related blogs
lifegarden.
ucdavis.edu
Email marketing
• 1,215 subscribers of the UC Davis Good Life Garden newsletter list
• 1,200 subscribers to the Robert Mondavi Institute for Wine and Food
Science list
• 500 subscribers to the Slow Food Yolo list
• ______ subscribers to the California Aggie Alumni Association list
• 5,000 subscribers to the California Master Gardener list
• Local food and wine related blogs
• Marketing support from local convention and visitors bureaus
• Cooperative partnerships with other UC Davis academic and
administrative entities
Campus marketing
The weekend this event is taking place coincides with
‘Freshman Move-in.’ We will be promoting this event to
the parents of our incoming class of 5,000 freshman. In
addition, this event will be marketed extensively to our
campus constituents both in Davis and Sacramento. Here are
the audience numbers:
• Students: 32,153 (Fall 2010)
• Faculty & Staff: 30,770 (Fall 2009)
Partnership cross-marketing
Upon establishing relationships with various sponsors and friends
we will work to cross promote this event to their audiences and vice versa.
We have already established this type of partnership with Golden Gate
Restaurant Association—promoter for the annual San Francisco Chef Event
and the Sacramento Natural Foods Co-op.
Sample promotional materials from past
UC Davis Good Life Garden events.

6. Vendor Layout & Locations
The main location of ‘UC Davis Taste of the Good Life’ will be The approximately 1200 visitors of this event will have their choice
on the grounds of the UC Davis Good Life Garden located in the of visiting a variety of areas within this one locale. For more
courtyard of the Robert Mondavi Institute for Wine and Food information about the events please see the following page titled
Science. This facility is located just off Interstate 80 (the UC Davis ‘Events at a Glance.’
exit)and is convenient to a large parking lot.
Proposed Event Layout
Sensory
Theatre
RMI South
Chef Experience
Classroom
RMI North
& Food Processing
Winery, Brewery
Facility
6

7. Events-At-A-Glance
Wine Tasting
To highlight the role that UC Davis’ has played
with California’s success as a premier wine-
producing region, this event will feature the wines
Photograph detail of main event lawn of 15 local vintners which guests are welcomed to
sip, savor, and purchase throughout the day.
Beer Tasting
Did you know that UC Davis is the only public
university in the United States offering an
accredited four-year program in brewing science?
To honor our impact on this popular, yet complex
beverage, UC Davis Taste of the Good Life will
feature beers from 12 local breweries which
ticket-holders are invited to taste and purchase
throughout the day.
Olive Oil Tasting
UC Davis has the only accredited tasting panel
in North America with the ability to certify the
quality of olive oil. With that, it’s no wonder this
event will feature the olives and olive oil of at least
8 local olive and olive oil producers that guests
will be able to test and take home.
Taste of California
Founders of UC Davis promoted the ideal of
California brought to social and economic
maturity through agriculture. What better way
to commemorate this historic vision than by
sampling seasonal, locally-produced, gourmet
food offered by the areas top entrepreneurs.
Farm to Fork
Fresh, organic produce—it’s more than a Farmer’s
Market; it’s the foundation for every great dining
experience! Attendees are invited to source
for their own home kitchen, the bounty which
supplies the finest chefs in the area.

8. Events-At-A-Glance (con’t)
Chef Experience
When attendees purchase their tickets to Taste of the
Good Life Event, they will also have the option to
include a variety of ‘Chef Experiences’ to their ticket.
These classes will be held in the RMI Sensory
Building’s Teaching Kitchen Classroom where
Chef teaching class in the RMI Sensory Kitchen.
attendees will learn and cook alongside nationally-
recognized celebrity chefs and local culinary stars.
Good Life Garden Tours
Throughout the day attendees will be invited to
participate in a self-guided tour of our celebrated
edible demonstration garden and view first hand what
this day-long event is supporting. Those wishing to
have an opportunity to learn more can engage with
the garden’s landscape designer, Master Gardeners
and organic seed experts.
View of the UC Davis Good Life Garden and the RMI South Building.
Sensory Seminars
When attendees purchase their tickets to Taste
of the Good Life Event, they will also have the
option to include a variety of ‘Sensory Seminars’
to their ticket.
These classes will be held in the RMI Sensory
Building’s Sensory Theatre where attendees will
taste and learn on a variety of specialized topics
including the taste characteristics of wine, cheese,
In-depth seminars about cheese, cheese tasting and pairing. chocolate and olive oil.
Winery, Brewery and Food Processing
Facility Tours
Included in the ticket price, attendees will have
the opportunity to tour UC Davis’ state-of-the-
art winery, brewery and food processing facility.
This building is the only of its kind to receive
LEED platinum status (Leadership in Energy &
Environmental Design).
Barley from our ‘Brewing & Malting’ garden bed
8

9. Beneficiaries
UC Davis Good Life Garden
Rather than install the traditional, static
landscape, UC Davis Grounds and Landscape
Services collaborated with the Robert
Mondavi Institute for Wine and Food Science
to create an interactive space for outreach
and education.
TASTE of
the
Sponsorship funding directly assists the GOOD LIFE
continued care of this unique space which
has, in two short years, become a showpiece
for the RMI, university, local community, and
symbol of the importance between good food
and good health.
UC Davis Robert Mondavi Institute
for Wine and Food Science
In 2001, Robert Mondavi, renowned California
wine producer, made a personal gift of $25 million
to enable to construction of a 130,000 square
foot state-of--the-art academic complex that
now houses two of UC Davis’ premier academic
departments: Food Science and Technology, and
Viticulture and Enology.
Sponsorship funding of this event will help
support the programs that enable the RMI to
continue its leadership role as a global innovator
in university-based wine and food sciences
research, education and outreach.
Davis Farm to School
Farm to School brings healthy food from
local farms to school children nationwide.
The program teaches students about the path
from farm to fork, and instills healthy eating
habits that can last a lifetime.
Sponsorship funding of this event will help
support the programs that connect schools
and local farms, improve student nutrition,
and support California farmers.

10. Sponsorship Opportunities
All sponsorship opportunities can be a combination of in-kind donations and gift dona-
tions. All sponsors agreeing to contribute to this first annual event will be eligible to
receive this introductory pricing on future “UC Davis Taste of the Good Life” events
through 2013.
Platinum Sponsor Media Sponsors
Cost: $5000 Cost: In-kind; individually determined
Number available: 1 Number available: 2 (broadcast & print)
• Entire event naming rights, e.g., Your Name Here sponsors • Dual sponsorship of Sensory Seminar classroom for the
‘UC Davis Taste of the Good Life’ event day of the event.
• Sponsorship of the Culinary Kitchen classroom for the • 12 general admission tickets to the event ($600 value)
day of the event. • Rental space reservation fee waived for use of UC Davis
• 12 general admission tickets to the event ($600 value) Good Life Garden when available for a one year time
• Rental space reservation fee waived for use of UC Davis period. One year time-frame TBD. ($1,320 value)
Good Life Garden (dependent on availability) for a period • Booth space at event to provide ‘tastes’ of your business
of one year. One year time frame TBD. ($1,320 value) and conduct sales ($500 value)
• Booth space at event to provide ‘tastes’ of your business • 2 reserved tables (seats 16) located under the tent on the
and conduct sales ($500 value) main event lawn including placard with your business logo.
• 2 reserved tables (seats 16) located under the tent on the • Acknowledgement from the event stage every hour on the
main event lawn including placard with your business logo. event day.
• Acknowledgement from the event stage every hour on the • Top sponsor recognition, along with our platinum sponsor
event day. and co-media sponsors, in size and placement on the
• Top sponsor recognition, along with our media sponsor, in homepage of our event website, all other collateral and
size and placement on the homepage of our event website, outreach instruments prior to and on the event day,
all other collateral and outreach instruments prior to and including the front side of the event credential/badge worn
on the event day, including the front side of the event by every attendee.
credential/badge worn by every attendee. • Promotion on the Good Life Garden and Taste of Good
• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 8 months after the
Life websites from commitment date to 8 months after the event and 24 promotions via the Good Life Garden blog,
event and 24 promotions via the Good Life Garden blog, Facebook and Twitter account.
Facebook and Twitter account. • Top tier logo placement on the Good Life Garden brochure
• Top tier logo placement on the Good Life Garden for one year. This brochure is located in the garden and is
brochure for one year. This brochure is located in the free to visitors. Approximately 2000 brochures are printed
garden and is free to visitors. Approximately 2000 and distributed to visitors each year.
brochures are printed and distributed to visitors each year.
Gold Sponsor
Cost $3000
Number available: 10
• 8 general admission tickets to the event ($400 value)
• Booth space at event to provide ‘tastes’ of your business and/or conduct sales ($500 value)
• 1 reserved table (seats 8) located under the tent on the main event lawn
• Acknowledgement from the event stage 4 times throughout the day
• Acknowledgment as featured vendor of one of our Chef Experience Classes or Sensory Seminars. (Your class or seminar selection
is on a first come, first served basis.)
• Top sponsor recognition, along with our media sponsor, in size and placement on the homepage of our event website, all other
collateral and outreach instruments prior to and on the event day, including the front side of the event credential/badge worn by
every attendee.
• Promotion on the Good Life Garden and Taste of Good Life websites from commitment date to 4 months after the event and 12
promotions via the Good Life Garden Blog, Facebook page and Twitter account.
• Secondary logo placement on the Good Life Garden brochure for one year. This brochure is located in the garden and is free to
visitors. Approximately 2000 brochures are printed and distributed to visitors each year.
10

11. Silver Sponsor
Cost $2000
Number Available: 15
• 4 general admission tickets to the event ($200 value)
• Booth space at event to provide ‘tastes’ of your business
and conduct sales ($500 value) TASTE of
the
GOOD LIFE
• Acknowledgement from the main stage 2x on event day
• Third-tier sponsor recognition, in size and placement on
the homepage of our event website, all other collateral
and outreach instruments prior to and on the event day,
including the backside of the event credential/badge worn
by every attendee.
• Promotion on the Good Life Garden and Taste of Good
Life websites from commitment date to 4 months after
the event and 4 promotions via the Good Life Garden
Blog, Facebook page and Twitter account.
• Third tier logo placement on the Good Life Garden
brochure for one year. This brochure is located in the
garden and is free to visitors. Approximately 2000
brochures are printed and distributed to visitors each year.
Bronze Sponsor Friend Sponsor
Cost $1000 Cost $700
Number Available: 25 Number Available: 35
• 2 general admission tickets to the event ($100 value) • 2 vendor tickets to the event.
• Booth space at event to provide ‘tastes’ of your business • Booth space at event to provide ‘tastes’ of your business
and conduct sales ($500 value) and conduct sales ($500 value)
• Fourth-tier sponsor recognition, in size and placement • Fifth-tier sponsor recognition, in size and placement on
on the homepage of our event website, all other collateral the homepage of our event website, all other collateral
and outreach instruments prior to and on the event day, and outreach instruments prior to and on the event day,
including the backside of the event credential/badge worn including the backside of the event credential/badge
by every attendee. worn by every attendee.
• Promotion on the Good Life Garden and Taste of Good • Promotion on the Good Life Garden and Taste of Good
Life websites from commitment date to day of event. Life websites from commitment date to day of event.
In-Kind Donation Support Needed
If your business would like to support “Taste of the Good Life,” in- sponsorship support. In-kind and monetary support may also be
kind donation support is needed in the following areas. Your donation combined to meet your target sponsorship levels.
may automatically qualify your business for a corresponding level of
• Wine / beverage glasses • Program and poster printing
• Commemorative posters • Tent Rental and set-up
• Branded Lanyards • Disc Jockey/Music/Band
• Commemorative T-shirts

12. Scenes from Past UC Davis
Good Life Garden Events
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