Enhancing ARPU through Cloud-based Services -- presentation by Mr. Ramakrishna Mashetty, Chief Marketing Officer - Magnaquest Technologies on January 17, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed proactive digitalisation strategies to maximize revenue growth with multi-network video rollouts in India. It was offered on-site during Convergence India 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.
2. Agenda
Why ARPU
What is the Market Scenario?
MSO Scenario
Current Scenario
Our Recommendation
What Happens when you Adopt this?
How Can we Help
Why Us?
Questions
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3. Why ARPU?
Performance benchmark for the industry
If your ARPU is not increasing, it means
your business is not growing enough
Increasing ARPU does not require any
magic; It requires just a bit of logic
The logic is plain vanilla – OFFER MORE
and GAIN MORE
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4. What is the Market Scenario
Preference transition from price to value
Can you offer more?
Prefer single provider for all data, voice,
video and apps
Preference to premium offerings
Convenience & better experience
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5. MSO Scenario
Largely dependent on LCOs for delivering
TV services for end customers
Revenue sharing a necessary must
Fixed or not so impressive revenue growth
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6. Current Scenario
MSO LCOs Customers
Video Video
Services Services
Internet Services
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7. Our Recommendation
MSO LCOs Customers
Video Video
Services Services
Internet Services
• eLearning Courseware • Smart TV Apps
STRATEGIC
• Applications • Video Conferencing
• Video on Demand • Voice Chat PARTNERSHIPS
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8. What Happens When You Adopt This?
Improve utilization of infrastructure
Opens a new stream of revenue
Possible cross bundling with discount
structures
Improved customer experience
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9. How Can We Help You?
Help you put together solution
Help you manage
Manage your customer data effectively
Bundling, packaging, price plans and discount
structures that will excite your customers
Campaigns
Billing and revenue cycle management
Customer support & technical support
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10. How Can We Help You?
MSO LCOs Customers
Video Video
Servic Servic
es es
Magnaquest
Billing, CRM
and SMS
Solution Kit
Internet Services
BOTTOM LINE – REVENUE MAXIMIZATION AND LEAKAGE MINIMIZATION
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11. Why Us?
Asia’s most preferred Convergent Billing,
OSS and CRM provider
Serving 150 customers across 25 countries
We understand Pay TV, Cable TV,
Broadband, Telecom and Cloud Market
Global experience with Localization
The whole of India knows us
Several reputed customers in India
Your Business + Our 15 years of
Expertise = Your Market Leadership
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12. Thank You
Meet us at Stalls
B136 & C29
ramakrishna.mashety@magnaquest.com
www.magnaquest.com
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