Verimatrix is a company that provides content and revenue security solutions for multi-network, multi-screen applications. The document discusses industry trends towards converging IPTV and over-the-top (OTT) delivery to provide an enhanced experience for consumers. It also outlines Verimatrix's ViewRight ONETM solution which provides a unified approach to security across networks like DVB, IPTV, and OTT to enable multi-network offerings with a consistent user experience.

1. Converging IPTV and OTT:
Building an Enhanced Value
Proposition for Consumers
CSTB – February 8, 2012
Alexandre Guitine, Sales Director

2. Verimatrix Profile
Founded 2000
Scope Content and Revenue Security for multi-network, multi-screen
applications:
DVB, Hybrid, IPTV, Mobile & Over-the-Top to STBs, PCs & mobile devices
Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing,
Singapore, Munich, Amsterdam, Paris, Nice, Moscow, Sao Paulo, and
Buenos Aires
Customers 500+ pay-TV customers in 50 countries, including 20 Tier 1 & 2 operators,
protecting more than 20 million screens for IPTV, DVB, Hybrid, PCs, smart
phones and tablets, connected TVs/STBs, and more
Partners Over 110 ecosystem channel and system integration partners
Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners,
JK&B Capital and SunAmerica Ventures
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 2

3. Global Trend: Shift To IP based delivery
Past Environment Present Environment
Telephone Companies
Cable Companies
ISPs
Providers Cable Companies Mobile Operators
Satellite Providers
“Over-the-top” Services
Set-top-boxes
Televisions
Set-top-boxes IP
Devices Televisions Enables
PCs
PMPs
Mobile Phones
Tablets
Television Channels
VOD
Television Channels Place-shifting
Services PPV Gaming
VoIP
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4. OTT Video Services:
Is This Really a Separate World?
?????
IPTV Internet TV
Service Service
Subscriber
Account Web portal
Delivery Broadband
Network to home
Network PC/Mac
Specific STB Game console
Phone
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 4

5. Industry Trends 2011
Content Everywhere – A Maturing Perspective
Content Everywhere – A Maturing Perspective
 OTT based services no longer considered a stand-alone
proposition but part of a well-rounded multi-network offer
 Tablets as driving force in new services and consumer
engagement
 Live content becoming an important component of OTT service
 Accelerating role of revenue security in premium OTT TV
 HTTP Live Streaming (HLS) is a growing standards-centric force
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 5

6. IPTV and OTT
Technologies
IPTV OTT
1. Requires dedicated last mile 1. Unmanaged network
bandwidth for high QoS delivery aided by CDNs
2. Efficient Multicast linear 2. Web-centric unicast media
delivery; RTSP for on-demand delivery technologies
3. Segregated in-home network 3. Uses typical in-home
under operator control broadband
4. High bandwidth, high quality 4. Variety of formats and
services of fixed format quality levels
5. Requires dedicated IP-STB as 5. End point can be STB, PC
end point or various mobile devices
6. Local/regional service reach 6. Global service reach
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7. HTTP Live Streaming
High bitrate
chunks
High quality
source video Client dynamically selects
best size chunk per
encoding period
Med bitrate
chunks
Low bitrate
Multi bitrate chunks
HLS encoder
Adaptive streaming
Encoder generates multiple client
different video chunks per
encoding period
Playlist/manifest file
#EXTM3U
#EXT-X-STREAM-INF: BANDWIDTH=240144
#EXT-X-STREAM-INF: BANDWIDTH=684256
#EXT-X-STREAM-INF: BANDWIDTH=1144587,
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 7

8. Converging Two Breeds
of IP Technologies?
 Combine quality focus of managed network delivery
with ubiquitous support of HTTP
 Personalize service with unicast
 Eliminate segmentation of home network
 Delivery technology scales with client devices
 Minimize back-end complexity and workflow
 Watermarking – extending the security perimeter
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 8

9. Building the
Network of the Future

10. Single Network Support - DVB
SMS / Middleware
Single Security Authority Linear
Content
ViewRight
Client Support
Bcast CSM Key &
(DVB one-way) control
data ViewRight
DVB One-way DVB STB
Multiplexers,
Scramblers,
OMI / Entitlement Interface
Modulators
Verimatrix
Entitlements
DB
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 10

11. Multi-Network Support - IP
SMS / Middleware
Single Security Authority Linear
Content
ViewRight
Client Support
Bcast CSM Key &
(DVB one-way) control
data ViewRight
DVB One-way DVB STB
Multiplexers,
CSM Scramblers,
(IPTV/Hybrid)
OMI / Entitlement Interface
Modulators
ViewRight
Hybtrid STB
IPTV &
Verimatrix
IP return path Hybrid
for ViewRight IPTV,
Hybrid clients ViewRight
PC / Mac
Encoders,
Encryptors,
Servers
Entitlements
DB
On-demand
Content
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 11

12. Multi-Network Support –
OTT/Mobile
SMS / Middleware
Single Security Authority Linear
Content
ViewRight
Client Support
Bcast CSM Key &
(DVB one-way) control
data ViewRight
DVB One-way DVB STB
Multiplexers,
CSM Scramblers,
(IPTV/Hybrid)
OMI / Entitlement Interface
Modulators
ViewRight
Hybtrid STB
ACSM IPTV &
Verimatrix
Adaptive Streaming IP return path Hybrid
for ViewRight IPTV,
Hybrid, or OTT clients ViewRight
PC / Mac
Encoders, ViewRight
Encryptors, Web
Servers Internet &
OTT
Entitlements
DB
On-demand
Content
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 12

13. Multi-Network Support – VR ONE
SMS / Middleware ViewRight Clients
Single Security Authority Linear ViewRight
Content Desktop PC
Bcast CSM Key &
(DVB one-way) control ViewRight
data Mac
DVB One-way
Multiplexers, ViewRight
CSM Scramblers, DVB+IPTV
ViewRight
(IPTV/Hybrid) Web iOS
OMI / Entitlement Interface
Modulators
ViewRight
ViewRight
DVB+Web
ACSM IPTV & Web Android
Verimatrix
Adaptive Streaming IP return path Hybrid
for ViewRight IPTV,
Hybrid, or OTT clients ViewRight ViewRight
IPTV+Web Web CTV
Encoders,
Encryptors, ViewRight
Servers Internet & ONE
OTT Clients
Entitlements
DB
On-demand
Content
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 13

14. Multi-Network Support -
MultiRights
SMS / Middleware ViewRight Clients
Single Security Authority Linear ViewRight
Content Desktop PC
Bcast CSM Key &
(DVB one-way) control ViewRight
data Mac
DVB One-way
Multiplexers, ViewRight
CSM Scramblers, DVB+IPTV
ViewRight
(IPTV/Hybrid) Web iOS
OMI / Entitlement Interface
Modulators
ViewRight
ViewRight
DVB+Web
ACSM IPTV & Web Android
Verimatrix
Adaptive Streaming IP return path Hybrid
for ViewRight IPTV,
Hybrid, or OTT clients ViewRight ViewRight
IPTV+Web Web CTV
MultiRights
PlayReady Server
Encoders,
Encrypters, ViewRight
MultiRights Internet & ONE
Marlin Server Servers
OTT Clients
Entitlements
DB
MultiRights
Access Server(s) On-demand 3rd-party Players
Content & DRM Clients
MultiRights Framework
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 14

15. ViewRight ONE™
Multi-Network Receiver Integration
Multi-Network Receiver Integration
 Multi-network STB support increasingly required for
 Hybrid DVB + IPTV
 Hybrid DVB + OTT
 Hybrid IPTV + OTT
 Hybrid DVB + IPTV + OTT
 Residential Gateway with home media sharing over DLNA
 Multi-network support requires an integrated client solution
that inherits full broadcast integrity combined with IP flexibility
 A single STB client solution matches VCAS 3 head end goals to
provide single security authority for multi-network services
 Interoperability with dedicated ViewRight security approach on
iOS, Android etc.
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 15

16. ViewRight ONE
Flexible Multi-network Clients
API Common API and Integration Model
API API API
Administration/configuration/logging Abstraction
Security Type Options
DTCP-IP (3rd party?)
ViewRight Web for
ViewRight STB for
ViewRight STB for
(Sushi/Wasabi)
Marlin
IPTV
DVB
STB
OpenSSL VideoMark
Library Porting Layer
(or other crypto lib) Option
Transport
HW Security Interface Bootstrap Operating System and drivers
Event Drivers
HW SoC security RAM/ROM Transport SoC CPU and general purpose
OTP
ID logic Keys Storage HW support logic
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 16
16

17. Summary
Internet Innovation vs. the Managed Network
Internet Innovation vs. the Managed Network
 Pay-TV operators of all types are extending their reach with IP and
OTT delivery models
 Adaptive streaming standards like HLS successfully enable OTT
services to smart phones and tablets, connected TVs, PC/Macs, etc.
 A unified approach to security enables ISPs and service operators to
provide an extended value proposition to consumers
 Multi-network offerings with unified multi-screen security are at the
heart of an enhanced and transparent consumer experience
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 17

18. Thank You
Alexandre Guitine
aguitine@verimatrix.com
+7 (926) 525 7624
info@verimatrix.com
www.verimatrix.com

19. vcas 3
TM
Video Content Authority System
Expect More from
Your Revenue Security Solution
Copyright © 2011-2012 Verimatrix, Inc. All Rights Reserved. 19