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Fail Fast ,[object Object]
Perspiration “ Failure is instructive. The person who really thinks learns quite as much from his failures as from his successes.” -John Dewey “ I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.” -Michael Jordan “ Experience is simply the name we give our mistakes.” -Oscar Wilde “ It is a mistake to suppose that men succeed through success; they much oftener succeed through failures. Precept, study, advice, and example could never have taught them so well as failure has done.” - Samuel Smiles “ I have not failed. I've just found 10,000 ways that won't work.” -Thomas Alva Edison “ Success consists of going from failure to failure without loss of enthusiasm.” -Winston Churchill Don't be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid. - John Keats “ It is on our failures that we base a new and different and better success.” -Havelock Ellis 99% perspiration and 1% inspiration. "Every strike brings me closer to the next home run." Babe Ruth "You miss 100% of the shots you don't take.: - Wayne Gretsky "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat." -FDR
Taken from the Pages of... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Sacrifice” - King Julien
“ This time I’m 40% sure” - Melman
How do we know something to be true? ,[object Object],[object Object]
FFFS Fail Fast Fail Small
The Scientific Method ,[object Object],[object Object]
Linda ,[object Object],[object Object],[object Object],[object Object]
Minimum Viable Product ,[object Object]
Split-test like a Mo-Fo
Scratch that Itch ,[object Object]
User Testing
Community “ interestingness” “ Karma Points”
The Crowdiness of Crowds
Serendipity ,[object Object],Serendipity  is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely. - Wikipedia.org
BS!
Creative Destruction ,[object Object],1895 1850
? From what to what? ? ?
Know Your Verticals ,[object Object],[object Object],[object Object]
Participation
Spreadable Media ,[object Object],[object Object],[object Object],[object Object],… [W]e produce culture when we integrate products and texts into our everyday life. When we hear a song in a music video, it is part of mass culture. When we sing it in the shower, we turn it into popular culture. When it is under the control of its producers, it is mass culture. When it is under the control of its consumers, it is popular culture.
Apocryphal Start-Ups Stories
stat.us
Game Never Ending
Muxway
Plentyoffish.com an experiment that turned profitable
Dead Simple User Testing
Build to Learn
Test-First Design ,[object Object]
Tools
Google Analytics
Web site Optimizer - Google
MapReduce - Hadoop
User-testing
User Testing
Surveys ,[object Object]
Customer Service as Marketing ,[object Object]
AWS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Techniques
[object Object],[object Object],[object Object],[object Object],[object Object],Memes Define Markets
What’s the Story? ,[object Object],[object Object]
The Most Popular Girl
Deputize ,[object Object]
Key Performance Indicators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Fail Fast Presentation

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  • 2. Perspiration “ Failure is instructive. The person who really thinks learns quite as much from his failures as from his successes.” -John Dewey “ I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.” -Michael Jordan “ Experience is simply the name we give our mistakes.” -Oscar Wilde “ It is a mistake to suppose that men succeed through success; they much oftener succeed through failures. Precept, study, advice, and example could never have taught them so well as failure has done.” - Samuel Smiles “ I have not failed. I've just found 10,000 ways that won't work.” -Thomas Alva Edison “ Success consists of going from failure to failure without loss of enthusiasm.” -Winston Churchill Don't be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid. - John Keats “ It is on our failures that we base a new and different and better success.” -Havelock Ellis 99% perspiration and 1% inspiration. "Every strike brings me closer to the next home run." Babe Ruth "You miss 100% of the shots you don't take.: - Wayne Gretsky "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat." -FDR
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  • 4. “ Sacrifice” - King Julien
  • 5. “ This time I’m 40% sure” - Melman
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  • 7. FFFS Fail Fast Fail Small
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  • 14. Community “ interestingness” “ Karma Points”
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  • 17. BS!
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  • 19. ? From what to what? ? ?
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  • 27. Plentyoffish.com an experiment that turned profitable
  • 28. Dead Simple User Testing
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  • 31. Tools
  • 33. Web site Optimizer - Google
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