Open for career opportunities that are incline to support creativity and development of new products in the SaaS and sport industry. Let's launch your next product together.

1. Professional and
Live Visual Portfolio
Karla Guandia
Product Manager with
Marketing & Project Management Talent

2. Once upon a time…
Traveled from afar Graduated from Continued her
High School studies at:
(USA Citizen)
After graduation her career began at…

3. Ziatech Corporation
STD 32 Gives CHARLOTTE Life
Controlled by a STD 32-based industrial computer,
CHARLOTTE was a “passenger” in1995 Space Shuttle flight
(STS 63).
1994-2000
Sr. Marketing Specialist: Served as a liaison between departments to
create and improve customer service. Participated in setting up and
running tradeshows. Worked very closely with the production
department to meet customers’ shipment delivery dates. Worked with
the accounting department on Latin American accounts. Supported the
sales force with RFIs and RFQs. This is where I learned to speak the
‘geek’ talk: resistors, kernels, GHz, backplanes, twisted pair, etc

4. Ziatech Family
Sales & Marketing
Celebration of Goals
Me
Accomplished.
-Some fun times at lunch time 1996-
Departments: Engineering, Human
Resources, Sales, Marketing and
Manufacturing

5. Intel Corporation
STD32 Format CompactPCI Format
2000-2002
STD 32 Product Manager: Embraced the responsibility of over 150
products for all areas relating to: inventory replenishment, product
shipments, pricing, forecasting, engineering support, prototypes and
demand. Created the “Slimfast” inventory program that allowed to
manage a one million dollar inventory of end-of-life components. My
‘geek’ speak went to a higher level: CompacPCI architecture, thermal
shock, I/O front or back, PICMG 2.16 , 3U, 6U, 8U..wow! It keeps going.

6. Intel Fun Times: Sales & Marketing
Me
“Karla worked with me at Performance Technologies and Intel.
During the time we worked together I found her to be a
conscientious worker who was a team player. Please contact me if
you have any questions regarding her qualifications.”
Bob Ehlers, Director, Product Marketing, Performance
Technologies Managed Karla at Intel Corp Title

7. Performance Technologies
STD 32 BUS
4U, 6U, 10U CompactPCI
2002-2006
STD 32 Product Line Manager: Supervised the communication between
departments to ensure inventory, sales, and production goals were on
target. Negotiated contracts and coordinated logistics with a third-party
vendor to transfer the Customer Service of the STD 32 product line
while monitoring finished goods and authorizing transfers to an outside
warehouse. With this new product line now I’m a “bilingual geek” I
speak STD32 & CompactPCI architecture.

8. Performance Technologies
“I worked with Karla at Performance
Technologies; she was a pleasure to
work with, very diligent and focused. She
Performance Completes
is thorough, dedicated and a team Transfer of End of Life
player.” Products to GD California
Jean Pierre Filion, VP World Wide "GD California has been
Sales, Performance Technologies manufacturing and supporting
Performance Technologies’
managed Karla indirectly at Performance EOL STD/STD 32 products for
Technologies several years," said Karla
Guandia, STD 32 product
manager for Performance
Technologies. "This most
recent transfer is beneficial for
customers as it allows them to
continue to receive a high level
of support from a vendor who
-O ttawa is intimately familiar with our
g
sM eetin technology."
Sale

9. Dioptics (Foster Grant)
2006-2007
Safety Glasses Product Manager: Promoted product development
(packaging), product management (pricing, forecast, roadmap) and
branding responsibilities in order to introduce safety glasses into new
national markets. Launched over prescription sunglasses in Latin
America. If you play sports feel free to ask me any questions about
what to look for in a Safety Glasses before you go spending your
money.

10. Dioptics – Safety is On!
A Product Manager
that tests, wears, and
puts her products to
the ultimate test.
Yes, RED is my favorite
color.

11. Safety Glasses
Safety Sunglasses-Product Manager
Managed:
•Logo creation
•Branding
•Price
•Forecast
•Product launch at a National and International level
•Develop and Design packaging for retail stores

12. First American Corp.
REAL TIME MAIL, Eagle Pro 2, Eagle Expert
2007-2008
Product Manager: Fortune 500 company, provider of Residential
and Commercial Title Services. Strategized product lifecycle and
corporate branding of four software products. Directed features
for in-house and overseas software development teams. Ran
beta sites and trained the national business units. Pioneers in the
introduction of the Agile methodology –it works-. Can you
believe we actually talked to each other EVERYDAY! We knew
what everybody was working on and our projects were on time.

13. First American – Weekend Warrior
Me
“Karla was a joy to work with and I recommend her
100%. She brought many creative ideas to the team.
She was positive, insightful, uplifting, and imaginative.
She has a strong work ethic, has a passion for team
spirit, has continually increased new business, and has
continually "raised the bar.”
Terry Ehrhard, AVP, Title Process Management

14. Livio Technologies
USB Device
Roaster Perfect Roast
2009-2009
Sales & Marketing Manager: Coffee Management Software, provider of
roasting solutions (Start-Up). Directed marketing efforts to raise
awareness of company products and services. Developed and
coordinated product requirements, prototypes and beta programs for
selected customers. Participated in numerous tradeshows that lead
into highly qualified leads. Software for Coffee? Yes! In order for the
big roasters to provide you with a consistent coffee flavor, it is critical
that the roasting is done at consistent temperatures throughout its
roasting. I’m a little bias but I still think Colombian coffee is the best-
until proven wrong.

15. Livio Technologies
Atlanta Specialty Las Vegas Coffee & Tea
Coffee Association of Expo Tradeshow-
America (SCAA) Memorable times
Tradeshow meeting prospective
customers

16. OneDIA Marketing
2010-Present
Account Manager: Design web layouts and generate marketing
strategies to increase visibility, awareness and revenue. With an
array of clients in markets such as: food and beverage, sporting
goods, medical software, educational products, horticulture and art.
Love working with small business because they have the passion for
their products/ideas. They just need a little bit of help doing a SWOT
analysis to better understand their markets.

17. Hollywood Body Double
Acted as a Hollywood body double
for an upcoming documentary. The
documentary, The Last Mile, was
filmed at Peter’s Canyon, CA
KG “The Double”

18. Why am I your right hand man in
high heels?
• I bring high energy and creativity to the team
• Persistence in delivering quality products
• Not afraid to think outside the box
• Inviting personality that gains and maintains
customer’s loyalty
• A global business and cultural knowledge
• Bilingual skills that allows to increase current
segments or penetrate future markets
• Project and Product management experience to
deliver product on-time and on-target
• Strategic thinker
• “Can-do” attitude

19. Experience Evolution
• Product life-cycle
• Roadmaps
• Price & Profitability Analysis
• Market/Trend Analysis/Social Media
• Product Positioning
• New Product Introduction/Launch
• Branding
• Forecasting/Inventory
• Business process improvement

20. “Wearing many hats is part of my life as a Product Manager”
Contact me today!
Karla Guandia
Product Manager
(949) 943-7372
...life is Good.