Story of IBM HR going social using collective intelligence and passionate advocates.

1. © 2014 IBM Corporation
IBM
HRGoing Social
the #SocialHRS​uccess story

2. © 2014 IBM Corporation#SocialHRSuccess
Together, we
are SMARTER!
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3. © 2014 IBM Corporation#SocialHRSuccess
“In a social enterprise, your value is established not by
how much knowledge you amass, but by how much
knowledge you impart to others. This isn’t just a change
in tools. It’s a change in mindset and organizational
culture.”
– Ginni Rometty, CEO IBM
Council on Foreign Relations speech (March 2013)
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Socialisfundamentallyabout
achangeinbehaviorandculture

4. © 2014 IBM Corporation#SocialHRSuccess4
Newwaysof workingareemerging
Where the work is
done… virtually, in
open communities
Who they work with…
beyond their own teams
and across boundaries
The quantity and pace
of work... rapid action
Social
Business
impacts
IBMers
How they behave… more
transparent and open in
daily work
The systems, processes &
tools they use… IBM
Connections communities,
activities, wikis, profiles
How decisions are
made… with input and
insight from many
What do these changes mean for the way
we work in HR and serve our clients?

5. © 2014 IBM Corporation#SocialHRSuccess5
HRisleadingSocialinIBM
Social in HR Charter: https://ibm.biz/BdRHpQ
One blog post a week
50+ use cases & stories of
social HR by
#SocialHRAdvocate
100% social way of
working - 6 projects
launched including
#SocialHRTipoftheWeek
IBM’s #3 global trending
hashtag in 2014 | HR
more active on
Connections than rest of
IBM

6. © 2014 IBM Corporation#SocialHRSuccess
SocialHRfurther,faster,startingwithablog!
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Identified and hand picked 60+ HR
Professionals who are socially eminent,
and using social actively in their work
1
2
Created a community, shared project
overview on a kickoff call, got the team
energized about and engaged in the cause
3
Asked for team to identify actions and
solutions to achieve broader(er) adoption
of social in HR and voted for the best
We used social to become social…
100% open, 100% social

7. © 2014 IBM Corporation#SocialHRSuccess7
One blog per week. 53 Blogs. Total Hits: 25012+
Customized
learning roadmap
for HR
Professionals to
adopt social
capabilities.
Pairing senior HR
leaders with
SocialHRAdvocate
to support, guide
and advice on
social usage
Top hashtags as on
Connections
3rd - SocialHRSuccess
4th - Myweekin3words
6th - SocialHRTipoftheWeek
HR employees
have tripled their
social
participation on
Connections since
Jan 2014
Creating a
benchmark and
culture of design
efficacy in using
online communities
One tip each
week. 50+ tips.
5000+ wiki views
and #6 hashtag on
Connections

8. © 2014 IBM Corporation#SocialHRSuccess8
#SocialHRSuccessisthe#3trendingtaginIBM
• Started through a public blog
• One blog post a week – use cases & stories of social HR share with IBM employees.
• 3 top hashtags in top 10 in all of 2014
• 100% social and open way of working and project management - 6 projects
successfully launched so far
Internally on Connections as of Nov 24th 2014

9. © 2014 IBM Corporation#SocialHRSuccess9
HRProfessionalsarenowmoreactiveonConnections
2013 2014
A large increase in social media usage by the HR function since the introduction of
#SocialHRSuccess

10. © 2014 IBM Corporation#SocialHRSuccess10
Thechangeishappening…

11. © 2014 IBM Corporation#SocialHRSuccess11