The document is a business plan for "Amazing Bird House", a company that breeds and sells birds and pigeons in Rajasthan. The business plan outlines the company's mission to expand its business and earn profits. It describes the products offered, target market in Rajasthan, marketing strategy, competitors, SWOT analysis, capital requirements, and financial plan with the goal of expanding the brand across the state.

1. CAREER POINT UNIVERSITY
Submitted by:-
Sahib
KOTA
BUSINESS PLAN
ON
Submitted To:-
Management Department

2. Contents
 Executive Summary 3
 Company Overview 4
 Mission 5
 Product 6
 Product Introduction
 The Market 10
 Market Analysis (4P’s) 11
 Customer Profile 12
 Sales Strategy 13
 Distribution Channels 14
 Competitor Analysis 15
 Environmental Analysis – SWOT 16
 Capital Requirements 18
 Financial Plan 19
 Future plans 20

3. Executive Summary
 Amazing Bird House is a one window platform for all
types of birds and pigeon’s needs.
 Amazing Bird House will focus in providing quality of
birds, superior customer service and experience
by offering a vast selection of birds and pigeon's at
competitive prices.

4. Company Overview
 “Amazing Bird House” belongs to pet industry whose main
purpose is to sell birds and pigeon’s online. The company main
operation is to breed and sell the birds within the boundaries of
Rajasthan.
 The company use logistics by outsourcing transport available in
the local market of KOTA.
 The main whole sellers with which company deals its basic
operations are from Kolkata and Bangalore. The company having
price range of 2k to 3.5Lakh.

5. Mission
 The company “AMAZING BIRD HOUSE” is operating
with the mission to expand its business in other states
and also to earn good profit margins.

6. Products
AFRICAN GREY PARROT MACAW CACATUA JANDIYA CONURE RAINBOW LORIANS
ALBINO COCOTAIL BUDGRIGAR COCTAIL JAVA LOVE BIRD

7. Products
YELLOW PARROT ROSELLA
YELLOW FACE FISCHER
YELLOW SIDED CONURE
FINCH
BLUE PARROT

8. TAIL MARK FANTAIL MEDONA KING JAKOBIN
Products
Balloon potter English potter Pamorion potter frillback

9. BUKHARA SENTINETSHORT FACE SIRAJI
MUKHI GERMAN BEAUTY
Products

10. The Market
 The market coved by “AMAZING BIRD HOUSER” is all over the
Rajasthan and the first organized way of selling birds and pigeons
which do not exist in the market.
 The market occupied because of high demand in the region of Udaipur
where the cost of these products are very high in comparison with the
other regions

11. 4P’s Of Market Analysis
 Product -Categories of Pigeons and Birds
 Price -2K – 3.5Lakhs
 Place -Rajasthan
 Promotion -Online promotion by using
Facebook page and promotion by
Website, Mouth to mouth publicity.

12. Customer Profile
 Fancier
 Pet lover
 Small Retailers
 High class family targeting

13. Sales Strategy
 By posting advertisements on OLX
 Offers given on the purchase of Seasonal occasions
 6 Hours contact time to customer
 Whatsapp facility is also available to contact to order
 Special demand of any type of birds or pigeons can
also be accepted
 Traveling agent will be provided for the customer

14. Distribution Channel
seller Logistic customer

15. Competitor Analysis
 Small retailers availability in local market.
 Competitive price advantage on the purchase from
Amazing bird house.
 Most of the competitors have less knowledge about the
nature of birds and pigeon's.
 Competitors was not known about the medical treatment.

16. Environmental Analysis – SWOT
Strength
 Organized form of business
 Familiar with Birds and Pigeons
 Pre-Contacts in the market
 Knowledge of behavior of pets
Weakness
 New in the market
 Struggle because of new idea
 Customer faith

17. Opportunity
 Large number of market
 Diversification is easily
Threat
 Slow capital return at the time of initiation
 Change in climatic condition always affect living beings.
 Imported birds and pigeon’s sometimes face very difficult to
survive.

18. Capital Requirement
 Lease hold godown 10,000 Rs Per Month
 Cage Furniture & Fixtures 50,000 Rs.
 Livestock 15,00,000 Rs. Lakhs
 Medicines 500 Rs per month
 Bird food 1000 Rs per month

19. Financial Plan
 Expected Budget : 15,61,500 Rs.
 Expected Return Per Year : 8,00,000 Rs.

20. Future Plan
 To expand the business at the peak level in the state
and to create a brand image to Amazing Bird House.