Webinar hosted by BPM Institute. Here I discuss how BPM can help keeping the applications agile and extend existing applications with newer capabilities.

1. Business is Changing, Can
Your Applications Keep Up?
Ajay Khanna
Director, Product Marketing,
Oracle
1
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

2. The Widening Gap
Performance
Business conditions evolve faster than the company’s ability to change
and respond…
Business
Requirements
5
1
IT Platform
2
1
Time
1995
2
2000
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
2005
CRM Deployment
Internet Explosion
4
3
2
3
Business
Execution
Gap
4
ERP Deployment
Industry Consolidation
5
Mobile, Social
…business performance suffers

3. Challenge 1: Siloed Applications
Where’s the Process?
 Lack of business visibility
 Inefficient operations
 Slow response to threats and
opportunities
3
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

4. Enhance Business Visibility
Customer
4
Marketing
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Sales
Operations
Support

5. Challenge 2: Brittle Customizations
Should I customize?
 Out-of-the box applications don’t
always meet 100% business
needs
 Ad-hoc customizations are built
on top of applications
 Brittle customizations impact
upgrades and maintenance
5
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

6. Eliminate Need of Brittle Customizations
Process
Composer
Mobile
Process
Spaces
Case
Management
Social
BAM
Service Integration
App1
6
Business
Rules
Process Analytics
Data Integration
App3
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Extension
“Platform”
Integration
“Platform”
App5
App6

7. Challenge 3: Demanding Customer Experience
What do Customers want?
 Social & Mobile
 Consistency - Common process
across all channels
 Contextual - Real-Time Decisions for
contextual offers
 Adaptive – Changes with the needs
7
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

8. BPM helps Design Consistent Experience
Integrate for Applications and Data Exchange
8
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

9. Add Social Capabilities to Improve Engagement
Customer
Engagement
Collaborative
Work
Text
Social Process
Design
9
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

10. Add Mobile Capabilities
Location Data
Photos
Time, App data
10
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

11. Challenge 4: Improving User Experience
Where is My Task?
 Multiple task lists
 Switch between applications
 Copy paste between
applications
 No single window for monitoring
11
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

12. Improve End User Experience
 Unified UI- No swivel chair
integrations, no alt+tab, no
copy+paste
 Unified dashboards - Real-Time
visibility into performance
 Unified task list– Manage work
from single entry point
12
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

13. The Challenge 5: Business IT Alignment
Why Business-IT Collaboration?
 Business shares requirements with
IT through documents, emails,
presentations
 IT implements with minimal business
involvement
 Business stops owning the process
and depends on IT for changes
 IT becomes the bottleneck
13
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

14. Business IT Collaboration for Process Design
SINGLE MODEL FROM MODELING TO EXECUTION
 Social, collaborative
design
 Single BPMN 2.0 model
 WYSIWYE
 Import/Export process
models
 Comprehensive IDE
for developers
14
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

15. Application Extension - Use Case Patterns
Sales &
Marketing
Customer
Experience
Human Capital
Mgmt.
Customer
Relationship
Mgmt
Financial
Management
Procurement,
Sourcing,
Inventory
Project
Management
Unified Worklist - Approval
Management & Notifications
Process Extensions – Create
Custom Business Processes
Add Social, Mobile
15
Application Customization Business Rules, Events
Application Integration – Connect
to external systems and apps
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Governance,
Risk,
Compliance

16. Do More With Applications
 Make process more consistent by removing
whitespaces between applications
 Eliminate the need of brittle customizations
 Enhance business visibility into transactions
across applications
 Extend applications with social and mobile
capabilities
 Improve user experience by streamlining
navigation
16
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

17. Oracle BPM Suite for the Whole Enterprise
ENABLING ENTERPRISE WIDE ADOPTION
Business Driven
 Empower Business to
have more control
 Facilitate Collaboration
with IT
17
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Complete
Best Practice
 One platform for all
 Built in patterns learnt
flavors of processes
from building applications
 Start simple, evolve into  Pre-built best practice
sophisticated processes
processes and templates

18. Oracle BPM- Full Application Extension Platform
Business Analyst Modeling &
Simulation
Process Composer, BPM Studio
End-to-end Business Visibility
BAM
Dynamic policies & Decision Logic
Business Rules
Build Rich Process Interaction
ADF, ADF Mobile
18
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Collaborative Business Interfaces
Social, Process Spaces
Manage Approval Flows
Sophisticated Human Workflow
Leverage Existing Applications
Adapters, Service orchestration

19. Get Engaged, Learn More
#OracleBPM
Twitter
twitter.com/OracleBPM
Facebook
facebook.com/OracleBPM
BPM
Self Assessment Tool
LinkedIn
Oracle BPM
bpm.oracle-dashboard.com/en
Oracle BPM blog
blogs.oracle.com/BPM
Oracle BPM Web site
oracle.com/BPM
Oracle AppAdvantage
19
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
www.oracle.com/appadvantage
#AppAdvantage

20. 20
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

21. 21
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.