Kevin Hazard, Web Hosting Evangelist with The Planet shares some insider tips from The Planet’s social media playbook. During his presentation, he explains the genesis of The Planet’s #showmemyserver and #500club campaigns and get you thinking about ways you can meet your customer’s unspoken needs by engaging them in fresh, new ways and how Twitter can and should be a resource for every hosting provider. From support escalations to outage communications to building a customer community, there are limitless possibilities for a company getting its feet wet in social media. In fact, many companies are paralyzed by the possibilities. Understanding the Twitter campaigns that Kevin illustrates, readers take away how to successfully drive their Twitter efforts in order to meet expectations of the social media campaign goals. For additional context on the presentation, visit <a>The Planet Blog</a>.

1. Social Engagement - Twitter Kevin Hazard Web Hosting Evangelist

2. Kevin Hazard – Web Hosting Evangelist – The Planet For Those Keeping Score Background and Experience Getting Users Engaged Setting Social Media Goals Creating Your Twitter Strategy

3. Background The Planet 18,000+ Customers 47,000+ Servers 8 Data Centers: Houston, Dallas, London Web Hosting Evangelist Part of the PR Team Responsible for Social Media: Blog, Twitter, Facebook, YouTube, Flickr, Forums, etc. Kevin Hazard – Web Hosting Evangelist – The Planet

4. Setting Twitter Goals An abundance of “metrics” are available All have the potential to be good metrics You have to understand why you are measuring them. Kevin Hazard – Web Hosting Evangelist – The Planet Followers Tweets ReTweets Replies Click-throughs Sales

5. Twitter Strategy Tips Understand the medium and its limitations You don’t win by just showing up Publicly establish your purpose Take advantage of opportunities to showcase your business and your culture Engage your followers in new and creative ways The story behind “Will it Blend?” Kevin Hazard – Web Hosting Evangelist – The Planet

6. Twitter Campaign Examples #ShowMeMyServer Showcase our data centers Give customers a personal connection with their servers Reward social participation #500Club Customers brag about uptime in our DCs We feature our long-term, loyal customers Kevin Hazard – Web Hosting Evangelist – The Planet

7. Twitter Campaign Examples #ServerChallenge Activity reinforces business model; drives tradeshow traffic; tells our story Showcases server hardware How servers work Cover data center operations Creates competition among show patrons Attendees return with option to win prizes Kevin Hazard – Web Hosting Evangelist – The Planet

8. So What Now? Create your Twitter strategy Invest time in your community Listen to your followers Look for opportunities to engage them Involve others in your company It’s no mystery: the best social media campaigns are the ones that get the most people (internal and external) participating Kevin Hazard – Web Hosting Evangelist – The Planet

9. Kevin Hazard Web Hosting Evangelist khazard@theplanet.com | @theplanet | 281-782-5155