Rocket Internet is a large venture capital firm and startup incubator that identifies successful internet businesses and replicates them in emerging markets. In Pakistan, Rocket Internet operates Daraz.pk, an online retailer that sells over 9,500 products from more than 300 brands. Daraz focuses on fashion items like clothing, footwear, and accessories. It has grown rapidly since its founding in 2012 and now employs 51-200 people.

1. Daraz.pk

2. 2
Daraz.pk
Presented By:
Muhammad Ali Khokhar
Sheraz Saeed
Mian Anees
M.Farooq

3. About Website
Rocket Internet

4. Rocket Internet
Rocket Internet is one of the world's largest e-
commerce focused venture capital firms and
startup incubators founded in 2007 by the
Samwer brothers.

5. Rocket Internet
The founders gained visibility through successful investments
in
Groupon, eBay, Facebook, Linkedin, Zynga, etc.
The company's business model is to identify successful
internet ventures from other countries (often the United
States) and replicate them in predominantly emerging
markets. In 2013.
Rocket Internet raised close to $2 billion from investors
including Russian billionaire Leonard Blavatnik, Swedish
investment firm Kinnevik, and J.P. Morgan

6. Rocket Internet
Rocket Internet operates in more than 50
countries and has more than 75 ventures in
their portfolio such as the e-commerce retail
companies.

7. Rocket Internet
Rocket Internet
In Pakistan, latest projects of Rocket Internet
 Daraz.pk
 Carmudi.pk
 Foodpanda.pk
 Kaymu.pk
 Easy Taxi

10. Over 9500 Products
And 300 Brands

12. Complete Analysis
Of Daraz.pk
Introduction of Daraz:
Its is an online retailer that provide high quality branded
products that fulfills the fashion need of Men and Women
regarding clothing, footwear and accessories.
It was founded in 2012
It operates through www.Daraz.pk
It is in the industry of Apparel and Fashion.
Its company size is between 51-200 employees.
Its Contains over 300 Brands.

13. Organizational Environment
Specific Environment
• Customers
To deal with customers they have provided an email address a
number for giving further information and for solving customers
queries.
• Competitors
They compete with other online retailers by offering products of
more then 300 brands on their portal and by providing feasible
mode of payments.

14. Organizational Environment
Specific Environment
• Suppliers
Daraz has many suppliers and it maintains good relationship
with them so overall they have negligible supplier dependence.
• Public Pressure Group
Public pressure groups force new designers that offer trendy
products.

15. Organizational Environment
(PEST Analysis)
General Environment
• Political
There is no such political influence to Daraz.
• Economic
Income growth affects positively where as inflation negatively.

16. Organizational Environment
General Environment
• Sociocultural
Nowadays there is a high integration of internet in daily life so
Daraz utilized this factor by addressing the fashion need of
people through their online web portal.
• Technological
Technological Innovation.

17. Performance and interface Requirements:
• Hardware
• Software
• Domain
• User Friendly Website Design

18. Competitive Advantages:
• Cash on Delivery
• Free Shipping
• Free 7 Days return

19. Business Model:
Business to Consumers.
Revenue Model:
Earns revenue by selling their products
through their website.

20. Payment System:
• Cash on Delivery
• Debit/Credit Card
• Net Banking

21. TARGETING

22. TARGETING
&
Segmentation

23. TARGETING
&
Segmentation

24. MARKET MIX
Product
Price
Place
Promoti
on
Marketing Strategies

25. Marketing Strategies
• Product
Sells branded product in the category of
clothing, footwear, jewelry and accessories of men and
women
• Price
It offers products at affordable prices and also provides
discounts.

26. Marketing Strategies
• Place
It brings products from different manufactures to its
online web portal and then delivers directly at the
doorstep of customers.
• Promotion
It promotes through advertisement on various websites.

27. SWOT
Analysis
Strengths:
• High Security
• Feasible modes of payments
• Offers Ubiquity to customers
• Diverse branded products in clothing category

28. SWOT
Analysis
Weaknesses:
• Low Profit margins
• Operates in few categories

29. SWOT
Analysis
Opportunities:
• Growing E-commerce sales
• Rapid Growth in internet users more customers

30. SWOT
Analysis
Threats:
• Security issue
• Increase in online retailers

32. University of Veterinary and Animal Sciences -
UVAS
Syed Abdul Qadir Jillani (Out Fall) Road, Lahore - Pakistan
Thanks