Our social media agency is located in Denver, CO and Cologne, Germany. This presentation tells you what we do and who some of our clients are. Visit conceptbakery.com and see our other slideshows to learn more. Please see our other slideshows and our website conceptbakery.com to learn more about what we are working on.

1. MARKETING DELICACIES
Alternative Marketing Strategies since 2002
conceptbakery llc | 10230 Zenobia Cir | Westminster, CO 80031 | T: (303) 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013

2. Specialty: Freshly-baked alternative marketing strategies
Ingredients: Social Media, Digital, Mobile, Cross-Media
Known for: Viral and Word-of-Mouth delicacies
Locations: Denver, USA / Cologne, Germany
Team: 22 in-house employees supported by
a worldwide freelancer network
Founded: September 2002
Good to Know: We are one of the top 10 social media
agencies in Germany as per the BVDW Ranking
NUMBERS & FACTS

3. ASK THE RIGHT QUESTIONS...
And answer them! Turn your messages into delicacies
that stick in peoples’ minds.
Consulting: What’s the impact of the ongoing digital
revolution on businesses, brands and processes?
Positioning: How do you create sustainable appetites
for your offers, not just one-time cravings?
Social Web Analysis, Monitoring & Controlling:
What does the world look like in your audiences’ eyes?
Goals & ROI: How successful is your digital marketing
on the social web?
(DIGITAL) STRATEGY

4. VIRAL & WORD-OF-MOUTH SPECIALS
Original ideas and activities
Memorable promotions to drive conversation
Increased awareness
The icing on the cake of a successful promotion?
You as the talk of the town.
OUR RECIPE

5. Production: Design, programming, Facebook Pages,
social media profiles, social & mobile apps, games, videos,
etc., all done in-house
Promotion: News releases, media buys, initiating word of
mouth sharing
Community Management: Content creation, posting,
monitoring, CRM 2.0
Legal Issues: Social media policy, guidelines, privacy rules
Baking an amazing pie is one thing. Making sure others
know about it is what makes us master bakers.
SOCIAL WEB INGREDIENTS

6. SOCIAL + MOBILE = KILLER APP
MOBILE - MARKETING 2 GO
The use of apps, Facebook, Foursquare and other location-based
services on smartphones and tablets has soared.
What does this mean for businesses, brands and products?
How do you adjust to different user behaviors?
Is your digital content mobile-friendly?
Does an app makes sense for you?
We can help answer these questions and add these ingredients to
your marketing mix.

7. CROSS-MEDIA - MIXING IT
ALL TOGETHER
Eggs, flour, sugar, butter, and salt come
together to form delicious cookies.
Cross-media connects single marketing
elements to form a strong, cohesive
message.
Reach and engage your audience at
any starting platform, from social to
digital to traditional advertising.
The results of cross-media done
right will always greatly exceed the
effects of some standalone
marketing efforts.
Build a lasting impression for your
brand, and automatically create
appetite for more.
NO MORE DEAD ENDS

8. CREATE, RE-WORK, MASTER
Top-notch baking requires working with the best
tools. We know the best ways to use all of them!
LITTLE AND BIG HELPERS

9. MASTER BAKERS AT WORK
Proper planning, organization and
execution of our projects are key to the
overall conceptbakery recipe.
Planning: high-quality brainstorming,
action plan development and execution
Project Management: coordinate
resources, track client updates, modification
requests and milestones at a central
location, compile relevant statistics and
feedback, analyze results, log time worked.
BAKING IS A PRECISE SCIENCE

10. SOME OF OUR CLIENTS

11. Sample some of our delicacies!
SHOWCASES

12. CARBONA - STAINTALK
Social media story for household cleaning brand.
WOM specials
Social media management for Facebook, Twitter,
Pinterest, YouTube, etc.
Social web and digital media workshops
Setup and maintenance of website, online store and blog
Writing, designing and distributing newsletter
Program expansion into Canada and Mexico
Ongoing management and consulting

13. DENON - FEEL IT
Digital and social web strategy for Europe.
Established Facebook in FR, BE, NL, GB
and GER
Apps and campaigns on Facebook
Ongoing management and consulting

14. REBUSFARM
tegy for 3D rendering
International social web stra
software provider.
WOM specials
Facebook page
Social media ads
Ongoing consulting

15. ROYAL CARIBBEAN INTERNATIONAL
Social web strategy becomes cross-media lead campaign
“Seafari” (2011 and 2012).
WOM specials
Facebook Page, apps, microsite, YouTube, Twitter, Flickr,
Google+, mobile
Media buys on Facebook and YouTube
Ongoing management and consulting

16. RANGE ROVER & JAGUAR
Digital strategy consulting for the launch of the
Range Rover Evoque.
Nationwide dealer training in Germany on the
use of digital technology and social web.
Promotions extended to the the Jaguar brand
due to the success of our initial work.

17. RAVENSBURGER - BEING FUN & SOCIAL
Social web strategy for leading book publisher,
board game and puzzle producer.
WOM specials
App development
Facebook Friends Memory Game
(Shortlist, Best Of Social Media Award 2012)
Product tests and sweepstakes
Augmented reality Facebook app
Alternate reality game to support book launch
Web videos
Social media ads

18. REDKEN - COLOR GENERATION
B2B and B2C social web strategy for leading
hair care brand owned by L'Oréal.
WOM specials
SoMo Bridge technology
Connecting POS and mobile events
Maintaining website & managing newsletter
Ongoing management and consulting

19. KARSTADT - MAIN BRAND & HR
Social web campaigns including mobile elements for
leading German retailer.
WOM specials
App development
Cross-media concepts
SoMo Bridge technology
Social media ads (focus on Facebook)
Social newsroom blog
Ongoing management and consulting

20. YTONG - QUALITY IN LIFE
Online marketing strategy for a new apparel line.
Corporate identity and design
WOM specials
Setup of Facebook page
Social media ads
Ongoing management and consulting

21. GET IN TOUCH

22. THANK YOU
for your attention!
conceptbakery llc | 10230 Zenobia Cir | Westminster, CO 80031 | T: (303) 500 3130 | E: info@conceptbakery.com | www.conceptbakery.com | ©2002 - 2013