1. SOCIAL STORYTELLING:
TRENDS & TOOLS
@MEPRAGENCY l #SMCNash
Hosted by: KIA JARMON, PR/Brand Strategist

2. WHAT’S YOUR STORY?
@MEPRAGENCY l #SMCNash

3. ‘YOU ARE HERE’ TO TELL THE STORY—You Are The Media
@MEPRAGENCY l #SMCNash

4. EVERY MEDIUM
IS A SNAPSHOT
OF YOUR
BRAND
TO CREATE IT…
Pic Monkey Spreaker Sound Cloud SlideShare Infogr.am
Alpha Chimp (local)
CREATE + EMBED
@MEPRAGENCY l #SMCNash

5. HOW DO THEY WANT TO CONNECT?
TO SHARE IT…
1. Pingraphy
2. Facebook Timeline
3. Facebook Targeting
4. Google Hangout
5. Google Community
@MEPRAGENCY l #SMCNash

6. EVERY MEDIUM
IS A SNAPSHOT
OF YOUR
BRAND
CREATE CONVERSATION (and listen)
1. Scoop.it
2. Storify
3. Sees.aw
4. Rebel Mouse
5. TweetChat
@MEPRAGENCY l #SMCNash

7. @MEPRAGENCY l #SMCNash
TELL THE STORY AS YOU SEE IT
CITIZEN JOURNALISM…

8. CONNECT ON THE GO!
THERE’S AN APP FOR THAT…
1. Pro Camera
2. iMovie
3. PicStitch/Mixel
4. SocialCam
5. Versegram/InstaMessage
6. Spreaker
@MEPRAGENCY l #SMCNash

9. MEASURE YOUR SUCCESS!
HOW TO MEASURE…
1. Pinterest.com/source/url
2. Buffer—drips social
shares
3. Sprout Social—shares/
analytics
4. Social Mention
5. PinPuff
@MEPRAGENCY l #SMCNashSMW

10. @MEPRAGENCY l #SMCNash
HOW WILL YOUR AUDIENCE EXPERIENCE YOU?
SOCIAL STORYTELLING MAP
CREATE CONTENT OUTLINE
Events, Promotions, News OUTLINE THE EXPERIENCE
Visual + Auditory = Experience
PICMONKEY
FACEBOOK CHOOSE THE METHODS
YOUTUBE ALBUM PIN IT
Screen
Capture Pingraphy ADDITIONAL WAYS TO ENGAGE
YOUR AUDIENCE
Video Scoop.it
Storify
Sees.aw

11. QUESTIONS?
@MEPRAGENCY l #SMCNash
Hosted by: KIA JARMON, PR/Brand Strategist