1. Evaluation Questions by Hayley Swift
Question 1 - Andrew Goodwin
THOUGHT BEATS – The story that the artist is expressing through their song. The visuals can be seen to aid the
story that the artist is voicing to us through the vocals of the song. Similar to a story telling technique.
Synchronised beats to match the beats and the visuals in the song. For example, every beat and new scene will
appear. This is an effective and sophisticated way of keeping your audience intrigued and eager to watch. The
music video uses certain images to illustrate the meaning of the song lyrics and the genre.
NARRATIVE AND PERFORMANCE – According to Goodwin ‘narrative and performance work together in order to
keep an audience interested and to not get bored of a music video’. We combined this into our music
video, according to the lyrics in the song a girl grows up in a poor background and is led down the wrong
way, she gets raped and you see the downfall and destruction of her life. This is shown through the rapping
parts of the song. However, during the chorus, there is a direct contrast between the two artists. Leanne is
used to sing the chorus looking directly at the camera and miming. When the artist participates as a singer in
the music video this makes the video more authentic and original.
STAR IMAGE – The character who played the choir girl in the song (the chorus). We wanted to make her look
unique and to suit the way she sang, because what she sang sounded somewhat simple and angelic, we
wanted to keep her look plain and simple and focus more on her facial expressions while she was
singing, which was the most important part. The star image was portrayed on the digipac and all promotional
material as her image and sound was the main selling point. We used many close-ups of the main
artist/vocalist.
RELATION VISUALS TO SONG – Performance shots lip synced in order to create a believable artist. There are
frequent shots in the song that the lyrics symbolise the visual image.
TECHNICAL ASPECTS OF MUSIC VIDEO – We used mainly natural lighting throughout the song, however some
colour palette changes at certain points during the songs for example the performance shot when the artist is
lip synching the lyrics, we used a green background to create a bright atmosphere, this is contrast to the song
as we wanted to show that the artist represents a guardian angel who is optimistic and positive.