1. Open Yahoo!:
An Audience Platform
for the Web
Cody Simms
Sr. Director Product Mgmt
Yahoo! Open Strategy
cody@yahoo-inc.com
2. Open Hack – Tech or Business Opportunity?
• Lots of great tech
• YQL
• Pipes
• YUI
• Geo & Fire Eagle
• Hadoop, OpenID, OAuth, Caja
• Etc
• But this time we’re also bringing a direct
business opportunity
• Audience. Lots of it.
3. Open Yahoo! – Our Audience is the Platform
HOME PAGE YAHOO! MAIL
330M 300M
USERS USERS
45M 120M
MY YAHOO! USERS USERS
YAHOO! MESSENGER
YAHOO! TOOLBAR
4. Two Ways Build Audience through Yahoo!
1) Home Page Applications 2) Yahoo! Updates
HOME PAGE
MY YAHOO!
http://apps.yahoo.com/
…more coming soon UPDATES
Deploy applications into Yahoo!. Syndicate UGC from your site to Yahoo!
Build an audience on Yahoo!. Get referral traffic back to your site.
13. Learn more about YAP – Today’s Sessions
• Building your app on Yahoo!
– Right now
• Yahoo! Application Technical Deep Dive
- 2:00 pm
• Building your app on Yahoo!: The
Partner Perspective
- 3:00 pm
16. Yahoo! Updates – A Social Referral Engine
USERS
Perform social
actions on websites
YAHOO!
Displays Updates
UPDATES On top trafficked sites
PUBLISHERS
Get referral traffic back
18. Y! Updates & Social APIs: 2 Ways to Implement
1 Direct Integration… 2 Industry Leading Providers
Leverage Yahoo!’s 600+ million Serving Key Needs
users in your social applications
• User profiles and connections
with Yahoo!’s Social APIs.
• UGC: Ratings, Polls, Comments, Status
• Enterprise features and support
Integrated Services
SOCIAL UPDATES
DIRECTORY
CONTACTS STATUS
25. Learn more about Y! Updates – Today’s Sessions
• Rise of Social Referrals
- 2:00 pm
• Leveraging the Social Web
- 2:20 pm
• Yahoo! Social APIs & SDKs
- 4:10 pm