2. Getting Started
Visit www.pinterest.com and register
Choose your Pinterest name. My bio has my name, but my URL is
www.pinterest.com/kidsumers
Write a bio that tells your visitors who you are, and include your blog and
social media links in the bio
Include a headshot of yourself in your profile
Connect your social media accounts (I prefer to turn off direct sharing to
facebook)
3. Creating Boards
Let your boards reflect your personality
www.pinterest.com/kidsumers
4. Organize your boards so that the most appealing boards are seen first
www.pinterest.com/kidsumers
5. Include boards that will have high search value (eg. Holiday
boards, recipes)
6. Following & Finding Followers
Add Facebook Fans and Friends from your Address Books
Follow other pinners you know
Search for topics that interest you and follow pinners
Follow only the boards that interest you
Join group boards
www.pinterest.com/kidsumers
7. Group Boards
Create and join relevant group
boards
◦ Increases your reach
◦ Brings you new followers
◦ Drives new traffic to your blog (when pins
originate from there)
To create a group board, add the
email addresses of the people you
would like to be contributors
Robin, Mom Foodie
http://pinterest.com/MomFoodie
makes good use of group boards
8. Brand Boards
When would you put Brand Boards on your Pin
Board?
As part of an Ambassador program
As part of a paid campaign
To participate in a contest
To demonstrate an interest in the brand
As part of a gift guide or similar promotion
Suggestions for creating Brand Boards:
Choose a non-commercial name for the board
Give a clear description as to what the board is,
including any Brand descriptions and disclosure of
any affiliate links
Ensure all pins link to the appropriate place
Spread out your pins so your followers aren’t being
spammed
www.pinterest.com/kidsumers
9. Brands Using Pinterest
How can brands use Pinterest?
By creating a Pinterest account for their brand & pinning their
products and other related material
By following, liking and re-pinning other pinners’ material
By involving pinners (eg. Contest for best pins)
Incorporate Pinterest into Ambassador programs
Commission Pinterest boards much like sponsored posts are
commissioned
Brand Pinterest Accounts
http://pinterest.com/worldvisioncan/
http://pinterest.com/lifemadedelish/
10. Pinning & Re-pinning
Re-pinning is a great way to share your friends content, and to store
something that you found really interesting, so click on the Pinterest
logo and repin and like things regularly. But…you want to be adding
fresh and new content, not just re-pinning things that are already on
Pinterest
How to pin something you find online.
Click a “pin it” button provided on the site OR add a link to a site, and
select an image
Avoid copyright issues by only pinning sites that provide a “pin it”
button, or ask their permission before pinning
Pin your own content
Ensure anything you pin or re-pin is actually directing to the original
source and not to a spam site or something other than what is
represented
See what has been recently pinned from your site by visiting
http://pinterest.com/source/YourWebsite.com/
11. Pin It Buttons
You want pin it buttons on your blog. If you are not on wordpress, you
can find code for buttons on the Pinterest site
http://pinterest.com/about/goodies
Wordpress Plugins
Pin It On Pinterest
Pin Button Attraction
"Pin It" Button
Pinterest Pin It Button for Images
Socialize
Flare
Putting a watermark of your blog name or URL is a good idea, especially
when providing a Pin It button, so that there is never any question
who the images belong to.
12. Income Potential
How can make Pinterest a part of your business plan:
Offer it as part of sponshorship packages
Include it in your gift guides
Negotiate rates to develop non-commercial brand
boards
Affiliates and Pinterest
Disclosure
Creating boards with a purpose/interest, not just
affiliate links (eg. My Style board where you share
zulilly items; or a Holiday Wish List with some great
gift ideas)