Technology is always changing and you look good when your meeting utilizes the best and newest tools out there. Live Twitter feeds asking questions during your sessions, updates to attendees via social media during the meeting-how can you do these things and do them well?
9. ATTENDEE POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
10. ATTENDEE POST EXERCISE
Objectives = Retention, Attracting new attendees
Strategies = Engage before conference using tech,
connect attendees to one another, make it easier for
attendees to share their experience online.
Technology = Creating attendee home for conference
online aggregating all social media. Adding buttons to
online content, remember hashtags, provide instruction.
http://www.forrester.com/Consulting/POST
11. ATTENDEE TECHNOLOGY
• Conference Apps
• Audience Response Systems (ARS)
• Virtual or “Pod” Component
• Hybrid Meetings
• Twitter Stream – Hashtags and Visualized Streams for All
• Foursquare, SCVNGR, and Game Dynamics
• WiFi, Charging Stations
• QR Codes and Near Field Communication (NFC)
22. EXHIBITOR POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
23. SPONSOR POST EXERCISE
Objectives = Retention of exhibitors, helping them get
new prospects/customers – connect with attendees
Strategies = Provide promotional material and ideas
for engagement, gamification, unique opportunities to
provide an enhanced attendee experience
Technology = Attendee/Exhibitor online scheduling,
SCVNGR & QR code hunts, conference apps and
“white space” time or WiFi provided by sponsors
http://www.forrester.com/Consulting/POST
24. EXHIBITORS AND SPONSORS TECHNOLOGY
• Conference App Sponsorships
• Unique experiences (White Space)
• SCVNGR Games and Game Dynamics
• Exhibition Floor Pecha Kucha or Fast Sharing Sessions
• Online Scheduling for Attendees and Exhibitors
• Education Bonus Material Online
• Live Reporting from the Exhibit Floor (when allowed)
32. EXHIBITOR POST EXERCISE
objectives
strategies
technology
http://www.forrester.com/Consulting/POST
33. SPONSOR POST EXERCISE
Objectives = Exposure to new audiences for enhanced
image, new customers, new employees/employers
Strategies = Provide promotional material and ideas for
engagement, more opportunities to offer materials or
promote session, anything to make them look good.
Technology = Pre-Conference Q&A online, video
promos, built out speaker reference pages on
conference site
http://www.forrester.com/Consulting/POST
34. SPEAKER TECHNOLOGY
• Promotion Package for Each Speaker’s Network
• Pre-Conference Q&A or Promo Recorded via Skype
• Virtual Speakers & Virtual Emcees
• Audience Response System (ARS)
• Speaker Resource Pages
41. PHOTO CREDITS
• http://www.flickr.com/photos/nakevanc/
• http://www.flickr.com/photos/84469742@N00/
• http://www.flickr.com/photos/kikilitalien/
• http://www.flickr.com/photos/bullgod/
Additional Resources
• Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_p
aper_c11-520862.html
• EventCamp Vancouver White Paper, Tahira
Endeanhttp://eventcampvancouver.files.wordpress.com/2012/02/ecv11-white-paper.pdf
• POST Methodology http://www.forrester.com/Consulting/POST
Notes de l'éditeur
How many of you have already figured out where the electrical outlets are in this room? Do you know if we have wifi? What’s the hashtag for this meeting? Does anyone know if the slides are available online?
It used to only be the social media diehards scoping out a room for plugs or asking about access to wifi. But times have changed. Looking at data from Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016.
The number of mobile-connected devices will exceed the number of people on earth by the end of 2012.
Mobile video traffic exceeded 50 percent for the first time in 2011. Mobile video traffic was 52 percent of traffic by the end of 2011. The mobile web’s growth, and its unending need for more data, more connectivity and more bandwidth, shows no signs of slowing. One of the top activities for mobile users in particular, is mobile video. For the first time, video accounted for over half of all traffic (52%). This is, in part, due to the increases in connectivity and phones capable of video viewing. By 2016, video will be over 70% of traffic.
By 2016, mobile-connected tablets will generate almost as much traffic as the entire global mobile network does in 2012.
Looking for the right blend of “touch and tech” --- reference EventCamp Vancouver and Tahira’s whitepaper.
free online poll sites SMSpollwww.smspoll.net Text the Mob www.textthemob.com/
Where is ARS headed with NFC?
NFC, which stands for “near field communication,” is a wireless technology that enables data exchanges over short distances. It’s the backbone of Google’s (reportedly in development) mobile wallet initiative with MasterCard and Citigroup.It’s also the technology Google has been testing with its Hotpot program, a Yelp-like service that encourages local customers to rate and review their favorite restaurants, bars, shops and other local businesses. Now in its pilot phase, Hotpot merchants and business owners in Portland, Oregon have been provided with NFC-enabled window decals which would, when tapped with an NFC-enabled handset (or activated by waving the phone near the sticker), would link to the business’ Places page.How can NFC be used at events?Payments and ticketingI have been thinking about the potential uses of NFC for events and I found this great article by Gary Marshall that points out how TICKETING IS NUMBER ONE ITEM on the agenda.When thinking about major events and crowd management, speeding up payments is a must. If we also consider the fact that the most profitable event technology to date is ticketing, NFC looks like a great solution.Live ResponseNFC is a much better alternative to QR codes as far as live response is concerned. Services such as SHAKESPEAK will benefit from the quick and easy interaction without loading the Wifi or the phone network.Proximity MarketingCompanies such as HYPERTAG already offer products in this sense and if wisely used with a fair level of engagement, good results can be achieved.
Managed by Maggie McGary,Online Community & Social Media Manager at The American Speech-Language-Hearing Association (ASHA)
American Library Association
Conference apps can be part of your CMS (Socious offers one with their product) or can run around $30k for a 2 year contract, depending on functionality.
How one individual can look for new ways to connect their business with customers.