The document discusses social media tools and how they can help individuals and organizations communicate, collaborate, and connect. It provides an overview of common social media tools like blogs, Twitter, LinkedIn, Facebook, YouTube, and Flickr. It also discusses best practices for using these tools, including defining goals, listening to conversations, engaging communities, and leveraging content to drive people to your main website. Key metrics are given on the growth and usage of different social media platforms.

1. Social Media: What it is and How it Can Help

6. Association and Events Industry

14. Listening - Twitter

15. Engaging - Twitter

16. Leveraging Twitter Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates

21. Facebook – Fan Page

22. Facebook – Group Page

26. LinkedIn Group Search

27. LinkedIn Group

28. LinkedIn Group

29. LinkedIn Group

30. Video

33. YouTube

34. YouTube Channel

35. Learning - Video: YouTube

37. Examples: BarackObama.com

38. Examples: NRA

41. Learning - Pictures: Flickr

42. Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more Tip: Before you start, determine if outside image hosting fits within your asset management plans

43. Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ ’s photostream, all via tweets to the hashtag,#nasatweetup.

44. ASAE Example

47. The Tangled Web… Event Micro-Site FaceBook YouTube Flickr blog LinkedIn Your Directory Twitter Your Org Site

49. Source for Social Media Maps: http://royal.pingdom.com/2008/08/12/social-network-popularity-around-the-world/