2. Apple Incorporated wants to find a
new way to digitally market their
MacBook's to a new target market.
The Starting Point
3. New college students and young professionals
Age range: 17-25
We want to target those who are looking for a reliable laptop
that will last al four years of college and beyond
Target Audience
4. We will judge our performance mostly on:
Percentage of sales increases
Increase in Twitter followers
Increase in Facebook “likes”
KPI-Key Performance
Indicators
5. We want to show consumers Apple Inc. is
personable and interacts with consumers. To do
this, campus representatives will go around college
campuses sharing their products and letting
students test them out.
We will utilize social media:
Twitter
Facebook
Vine
The BIG Idea
7. We will not only improve our own account by
interacting more with our followers, we will also
purchase promoted advertisements as well
We want to become a more personable brand, and
to do this online, we need to respond and interact
with our followers
Contests and giveaways will also be done to get
the word out
Twitter
8. The recently popular app, Vine, will be used to
create unique, comical advertisements that will
target our market
“Famous Viners” will promote Apple’s MacBook
in a creative, fun way
Vine
9. The campaign will last 6 months and will cost
around $50,000 per month, resulting in a grand
total of $300,000
%60 PPC
10% SEO
15% Social Media
5% Mobile
Budget
10. In conclusion, we want to create a strong
online presence for Apple Incorporated. (Our target
market, college students, are always online.)
We want to show the world that Apple Inc.
will continue to be the best when it comes to laptops.
