1. Team members:
Ravi Ahir, Jennifer Allen,
Jamie Aparicio, Flavio Arellano,
Mariana Arreola, Brittany Arvayo,
Rudy Ayon, James Bahbah,
Kimberly Bak, Robin Banh

2. 
 Teleflora is a flower wire service company that relays
orders to local florists for delivery.
 Although headquartered in Los Angeles, Teleflora
provides services nationally and internationally.
 The commercial was specifically advertising
Valentine’s Day flower arrangements.
Teleflora

3. 
 The Teleflora Television Ad
was featured during Super
Bowl XLVI on February 5, 2012
on NBC
 There were over 111.3 million
viewer tuned in, the most
watched Television program
ever.
 http://www.youtube.com/wat
ch?v=uWrJgFjxlS0&feature=rel
mfu
Where the Ad was found?

4. 
 The commercial’s
targeted audience was
for men between the
ages of 18 and 49
 54% of the viewers from
Super Bowl were male
 Of those males, 48%
were in the target
audience
Targeted Audience

5. 
 Negatives of the ad:
 Shows women as objects/sex symbols
 The commercial’s theme can potentially cause low
self-esteem on women. They might feel they are
expected to look perfect.
 “Give and Receive expectations”
 Negative towards the targeted segment:
 Reinforce the stereotype of men
 Unrealistic expectations
Potential Negative Effects