A quick slideshoe

2. EDITORIALS ARE ALL ABOUT PERSUASION
Main
Idea, Issue, or
thesis
 Argument 1 +Evidence
 Argument 2+ Evidence
 Argument 3 +
Evidence
Call to Action
Does this look
kind of like a 5
paragraph
essay? Because
it could be…

3. ARGUE LIKE A MASTER…
All persuasive
arguments are
built around an
appeal.
Logos
Ethos
Pathos

4. ARGUE LIKE A MASTER…
Ethos is an appeal
to the credibility
or character of
the speaker.
 Does the audience
respect you?
 Does the audience
think you are
trustworthy?
 Do you have the
authority to talk about
this subject?

5. ARGUE LIKE A MASTER…
Pathos appeals to
the emotions of
the audience.
 Connection with the
speaker!
 Do your words evoke
feelings of sympathy?
Love? Fear?
 Do the visuals evoke
feelings of envy? Etc.
 When you characterize
the competition, do seem
hateful?

6. ARGUE LIKE A MASTER…
Logos appeals to
the logic, or
education, of the
audience.
 Does the argument
make sense?
 Is your message
based on
evidence, like facts
and statistics?
 Will your call-to-action
lead to the desired
outcome?

7. TYPES OF EVIDENCE
V Values and Beliefs
E Expert Opinion
O
S Statistics
A Analogies
F Facts
E Examples
C
A Cause and Effect
T Anecdotes
S Traditions and customs
Special Rules