Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. But, whether your supporters are running, walking, riding or contributing in other ways in their community, the competition for their time and the funds they can raise through their networks is increasingly stiff. A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program). So, there is plenty of growth potential in this area. In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Just as importantly, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends. In this recorded webinar, Miriam, our fundraising strategist, reviews: - The key trends and reasons it's important to have a robust online fundraising component of your event program - Strategies and proven practices for encouraging participants to transition from offline to online-inclusive fundraising - Practical recommendations for enabling optimized online participant experiences Ready to increase participation rates and year over year retention, while improving donor management and event-day efficiency?

1. Empowering Your Participants:
How to Migrate Your Supporters
from Offline to Online for Peer
to Peer Fundraising
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Agenda
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Hi
Miriam Kagan
Senior Fundraising Principal
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Omni-Channel FundraisingTM
Solutions

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Let’s Get Started!

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WHY?
•1 in 4: number of
emails from an
online fundraiser
to their network
that result in a
donation
Do your emails have a
25% conversion rate?

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WHY?
• More value to you.
• Fundraisers who
raise money both
online and offline
are significantly
more valuable than
those on a single
channel.

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WHY?

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Benefits to Participant
•Instant gratification
•Powerful tools
•Competition
•Wider Reach

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Benefits to Participant
•Instant gratification
•Easier registration
•Instant progress toward goals
•Real time tracking
•Powerful tools
•Competition
•Wider Reach

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Benefits to Participant
•Instant gratification
•Powerful tools
•Personalize
•Reach out
•Update
•Online teamwork
•Enter offline gifts
•Competition
•Wider Reach

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Benefits to Participant
•Instant gratification
•Powerful tools
•Competition
•Visualize other’s progress
•Do better
•Wider Reach

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Benefits to Participant
•Instant gratification
•Powerful tools
•Competition
•Wider Reach
•Gifts from across the nation and
world
•Engage social networks

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Benefits to Organization
•Better tracking of progress toward
goal
•Less staff time spent on processing
gifts
•More way to engage participants
•Take advantage of time limited or
last minute offers

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Proven Practices
•Hold their hand: online can be scary
for some
•Show off the benefits
•Treat your VIPs to a special
experience
•Offer online incentives
•Provide feedback loops and
encouragement
•Lead by example

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Proven Practices
•Hold their hand: online can be scary
for some
• Provide training material or demos to show
how simple online registration/fundraising is
(participant resources and kits—the online
version)
• Automatically create personal fundraising
page with online registration
• Offer online support: chat, webinars, “virtual
buddies”
• Explain the benefits (see section earlier)
• Allow for offline gift entry as part of online
goal

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Proven Practices
•Show off the benefits
•Show how flexible a Personal
Page is (photos, videos, stories,
progress, thank you to recent
donors)
•Show how easy it is to enter
offline gifts
•Show how easy it is to be part of
a team and view team progress
•Show off how easy it is to share
with their network!

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Proven Practices
•Treat your VIPs to a special
experience
•Who? Board members, major
donors, large team captains, big
prior year fundraisers
•Pre-register your VIPs-do most of
the work for them
•Open “early” opportunities –
access, match dollars, limited
spots, for registering online

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Proven Practices
•Offer incentives to
engage online
• Registration discounts
• Personal page milestone
freemiums (ex: sticker for
updating personal profile)
• Early registration
• Contests for taking actions:
• anyone who gets an online
gift this week is entered...
• Top fundraisers are entered..
Fact: Participants who take at
least one action online, such
as update their personal
page, are exponentially more
like to raise funds online.

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Proven Practices
•Provide feedback loops and
encouragement
• Send weekly email updates on
progress and tips on how to raise more
dollars online
• Create trigger campaigns for:
• Participants who’ve registered but
haven’t updated their personal page
• Participants who’ve updated their
personal page but received no gifts
• Reminders to check gifts and thank
donors (give them a template)

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Proven Practices
•Lead by example
• Encourage participants to “start”
the online fundraising by giving to
themselves
• Show off examples of successful
online fundraisers for others to use
as model
• Always be a good model yourself:
send regular emails with tips, overall
progress, and post-event follow-up
thank you.

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Offline vs Online Reg

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Participant Tools Online

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Participant Offline Gift Entry

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VIPs

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Email Coaching

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Self-Donation At Registration

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Show Impact

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Q&A
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www.kimbia.com
@kimbiainc
Miriam@kimbia.com
@miriamkagan
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Thank you!
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