Training for nonprofits participating in Give Local America

1. One day.Imagine
Every person.
Your community.

2. Raising millions for
the greater good.
Imagine
Earning incentives to
make each
gift go further.

3. Movitation, Action and Giving in Context
You help us spread the word and encourage
participation through your networks.
WHY IT WORKS

4. is designed around these
core digital principles
1. Low-cost donation opportunities
2. Reduced Friction — Give easily anywhere (website, giving widget,
mobile, tablet)
3. Giving in Context of a larger social benefit event

5. Objectives
• Make it quick and easy to give to one or many nonprofits
• Use social to drive donations
• Drive gifts from new donors and inactive donors
• Track success in real-time through leaderboards and
individual reporting for nonprofits

6. Success in other regions
Sarasota, FL:
• $2.8M+
• 24 Countries
Richmond, VA:
• Raised $1.5M 3st
Year
• Added event
component to drive
visibility
Dallas, TX:
• $25M+
• 25% 1st Time
Donors in 5th Yr.
San Diego,
CA:
$2.1M
• Driven by Social
Media
• 25% New Donors

7. Website Preview
Donors will quickly be able to find their favorite
organization(s), and quickly give to one or more all
in one simple giving page.
All pages will be optimized for giving from standard
browsers, mobile devices and tablets.

8. Responsive Design

9. Leaderboards
Giving in Context
The leaderboard will be
the hub of all donation
activity on May 6th.
Those who start strong on
the leaderboard, tend to
get more exposure and
are more likely to
received gifts from lapsed
or first-time donors.
CONTEXTUAL
MOTIVATION

10. Donation Page
MOTIVATION
ACTION AFFIRMATION
Your org logo,
info and profile
information will
appear here.

11. • Available via Unique Hyperlink
• Real-time updates
Example:
https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKF
YEB&rd=UNRGLSSS
Donor Data

12. Collaborative promotion
COMMUNICATIONS
More coordinated promotion leads to
greater community participation—and
more dollars raised.

13. WAY S T O G I V E
Get the
word out
Preparation
and initial
engagement
Countdown!
Active
promotion
The big day
Social media
blitz and event
experience

14. • Mention supporters
by linking to their
profiles
• Boost visibility on
social media by
participating in
community foundation
and partner social
promotions
• Capitalize on media
coverage by sharing
local/national stories
Leverage your
network—and those
of your supporters
Next 15 days
• Contribute to social and media campaigns ramping
up to the event
• Involve your social network in spreading the word to
their social networks
• Reach out to potential contributors in your cause
• Send a countdown eblast
• Update your homepage promotion
• Share each other’s promotional activities (share, like,
retweet, pin, comment) to improve visibility
Countdown!
Active promotion

15. v
Be Creative
Active promotion

16. v
Be Creative
Active promotion

17. • Coordinate
communications
and keep
conversation going
Invite sharing
• Ask questions that
encourage
comments
• Use your website
promote the giving
form, social media,
and real-time info
Sustain and amplify
momentum online
One to two weeks before the event
• Ramp up your social media promotions and engage
your networks to give, advocate and spread the word
• Send a reminder eblast
• Embed the giving form on your website
• Update your homepage promotion
The big day
Social media blitz

18. • Coordinate
communications
and keep
conversation going
Invite sharing
• Ask questions that
encourage
comments
• Use your website
promote the giving
form, social
media, and real-time
info
Sustain and amplify
momentum online
One to two weeks before the event
• Ramp up your social media promotions and engage
your networks to give, advocate and spread the word
• Send a reminder eblast
• Embed the giving form on your website
• Update your homepage promotion
The big day
Social media blitz

19. • Share your thanks
and drop names
• Promote contests
and prizes to
motivate your network
• Use urgency to
encourage giving (“We
need 3 gifts to reach
100 supporters!”)
• Mix visuals and text
posts to keep it fun
and informative
Go viral!
May 6
• Share hourly posts on event progress
• Promote the event and giving form on your
homepage
• Share each other’s media stories and giving day
milestones on your site and social profiles
• Promote contests, prizes and opportunities
The big day
Social media blitz

20. Social media
Tools and resources
Follow
@GiveLocal2014
Friend
GiveLocalAmerica
# Tag
#GiveLocalAmerica

21. Prizes!
$20,000 in prize money
Top 4 organizations with the most unique donors will
receive $5,000 prize.*
If there is a tie, the prize will be split amongst the
winners.

22. Q&A SESSION
What would you like to know?