This document discusses several theories related to media in the online age, including the Long Tail theory, Wikinomics, and Web 2.0. The Long Tail theory suggests that the internet has expanded markets for niche products. Wikinomics describes how the internet has empowered individuals and reduced barriers through ideas like sharing, free creativity, and democratized media. Web 2.0 refers to websites that allow users to interact, collaborate and generate their own content through features like social media, blogs and videos.

1. media in the online age Exam: Section B

2. You need to learn about

3. You need to learn about The historical development of on-line media

19. You already know a lot about this because of your own patterns of media consumption

20. The long tail Media in the on-line age

21. The long tail A theory developed by *Chris Anderson in 2006

22. The long tail A theory developed by *Chris Anderson in 2006 You need to research this on the web and fully understand it Make sure you refer to sites that you understand!! Start here: http://www.longtail.com

23. The long tail A theory developed by *Chris Anderson in 2006

24. The long tail Chris Anderson

25. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption

26. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory

27. The long tail A theory developed by *Chris Anderson in 2006 A description of the way the internet has changed economics, commerce and consumption He uses iTunes, YouTube and social networking sites as examples of his theory Social networking – “viral marketing” – soon spread the word about Anderson’s ideas

28. The long tail This is it … Our culture and economy are moving away from a relatively small number of sales of mainstream products and markets at the head of the demand curve to a larger number of niche (or specialist) products and markets

29. The long tail small number mainstream larger number niche

30. The long tail

31. The long tail

33. The long tail Shelf Space… The internet (on-line retailing) has fewer physical constraints - narrowly targeted goods and services can be as economically attractive as mainstream fare.

34. The long tail Shelf Space… The internet is a virtual warehouse with few overheads compared to a traditional high street retail outlet. Shelf space is no longer a deciding factor when considering stock levels.

35. The long tail

36. The long tail

37. The long tail

38. The long tail Niche products are

39. The long tail Niche products are Cheap to distribute

40. The long tail Niche products are Cheap to distribute No longer a luxury

41. The long tail The internet is democratic and informative

42. The long tail The internet is democratic and informative Recommendations

43. The long tail The internet is democratic and informative Recommendations Reviews

44. The long tail The internet is democratic and informative Recommendations Reviews Blogs

45. The long tail The internet is democratic and informative Recommendations Reviews Blogs Newsgroups

46. The long tail The internet is democratic and informative

47. The long tail The internet is democratic and informative

48. The long tail The internet is democratic and informative

49. The long tail The internet is democratic and informative

50. The long tail The internet is democratic and informative

51. The long tail This is … VIRAL MARKETING FREE MARKETING

52. The long tail This is … VIRAL MARKETING

53. The long tail This is … VIRAL MARKETING FREE MARKETING

54. The long tail READ THE TEXTBOOK CASE STUDY PAGES 90 & 91

56. Wikinomics Media in the on-line age

57. Wikinomics A theory developed by Don Tapscott and Anthony Williams in 2006

58. Wikinomics A theory developed by Don Tapscott and Anthony Williams in 2006

59. Wikinomics A theory developed by Don Tapscott and Anthony Williams in 2006

60. Wikinomics This is it … As people individually and collectively program the web they are increasingly in command.

61. Wikinomics This is it … As people individually and collectively program the web they are increasingly in command. This is consumer power

62. Wikinomics 5 big ideas…

63. Wikinomics peering 5 big ideas…

64. Wikinomics peering free creativity 5 big ideas…

65. Wikinomics peering free creativity democratised media 5 big ideas…

66. Wikinomics peering free creativity democratised media global thinking 5 big ideas…

67. Wikinomics peering free creativity democratised media global thinking the prefect storm 5 big ideas…

68. Wikinomics peering free creativity democratised media global thinking the prefect storm 5 big ideas…

69. Wikinomics peering

70. Wikinomics peering sharing of material on the internet

74. Wikinomics free creativity natural and positive result of a free market

77. Wikinomics media is democratised

78. Wikinomics media is democratised As a result of peering , free creativity and we media journalism (blogs and websites)

81. Wikinomics global thinking Web 2.0 makes this inevitable

85. Wikinomics the perfect storm combining…

90. Wikinomics global economy the whole world is made available as a market through internet retailing

91. Wikinomics the perfect storm any media company trying to operate without web 2.0 will flounder

92. Do you believe this? Media in the on-line age

93. Wikinomics Many people disagree

94. Wikinomics Many people disagree and say that…

98. On-line TV Media in the on-line age

99. On-line TV iPlayer

105. On-line TV Advantages of on-line TV

110. On-line TV EXAM QUESTION Consider two media areas - what difference has Web 2.0 made to their production and comsumption? Has everything really changed in both cases - as some people would suggest?

112. Web 2.0 Media in the on-line age

113. Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community , in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Media in the on-line age

114. Web 2.0 Examples of Web 2.0 include Media in the on-line age

120. Web 2.0 A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content in a virtual community , in contrast to websites where users (consumers) are limited to the passive viewing of content that was created for them. Media in the on-line age

121. Web 2.0 Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the ways software developers and end-users use the Web. Media in the on-line age

122. Web 2.0 Tim Berners-Lee, the inventor of the web has said that he always intended the web to be used in this way so has dismissed the term as “jargon”. Media in the on-line age