Why use Periscope in your social media strategy this year? Connect with your community, deliver value and sell stuff for starters.

2. For those who own their own business, I want to encourage you to
make Periscope, and/or live streaming in general, part of your social
media strategy for 2016.
Live streaming, and more specifically Periscope, has made such an
amazing difference in my business. So much so that I tell as many
people as I can to jump in and push past the fear factor because there
are great things on the other side of that 'Start Broadcast' button.
Here are my 5 Reasons Why Periscope Should Be Part of Your 2016
Social Media Strategy:

3. Reason #1 Deliver Value
We build a lot of content since content is what attracts people to us, right? We can
tweet. We can put things on Facebook. We can create video. We can have a blog. But
that content is what attracts people to us. It gives people a sense for who we are and is
a great way to deliver value.
I think Periscope is such an amazing and EASY way to deliver
value. We sit down and sometimes struggle to write a blog
post because it can take 2 to 3 hours sometimes to write,
but we can get on Periscope and immediately start
delivering value-based content.
If what you have to say doesn't hold value or a relatability in some way to the people
that you're trying to attract to your business, then you're just wasting your time.

4. Reason #2 Directly Interact
With Community in Real Time
One of the main reasons that I have continued on
Periscope is because of the ability to talk to my
viewers in real time. You get to engage. You get to
answer questions. You get to go back and forth. Your
viewers get a sense for who you are and you get a
sense for who they are.
The real time application is what keeps me scoping
each and every day. Having the ability to deliver
value and building relationships in real time is unlike
any other social media platform.

5. Reason #3 Storytelling
It gives us an opportunity to take micro things that
are happening in our business or in our lives and turn
them into macro events.
I think so many times we struggle as a brand or as
business owners with storytelling when the voice, the
natural opportunity that live streaming gives us, is
exactly that. It's an opportunity to tell a story, to take
something small that's happening in your business
and highlight it.
How many of you have heard at one point or another that storytelling is kind of
important? If you haven't then I am here to tell you that telling your story (or stories) is
very important and Periscope gives us the opportunity to story tell.

6. Reason #4 Excitement
through exclusivity and
scarcity of content
With Periscope, the content you create is only available
for 24 hours unless you use some of the other scope tools
like Katch.me or YouTube where you can have that
content readily available after the 24 hour window.
But for most content, it's dead after 24 hours, so it gives
us an opportunity to build excitement around something
that we're sharing, which is hard to do in many other
spaces.

7. If you have a blog post, for example, you'll have it on your blog, you
will send a tweet out and post it on Facebook, but on Periscope you
have the opportunity to build exclusive content just for the
community that's on Periscope.
You can also drive traffic to that content using your list. After you are
finished with your scope you could send out an email to your list and
say, "Guys, if you're not using Periscope, these are 5 reasons that you
need to be using it, and guess what? You can only see this content
for 24 hours, so you'd better get on it." It creates exclusivity or
scarcity.

8. Reason #5 Sell Stuff
This is the reason that you should absolutely be on Periscope or participating in live
streaming. The know, like and trust factor is what will not only build you a community of
your ideal customers or seed your authority in your space, but ultimately drive sales too!
People will buy from those they know, like and trust, and they will also pay premium
prices, in some cases, from those they know, like and trust.
Look at Starbucks! A lot of us go to Starbucks and we pay $4 to $5
for that caramel latte instead of going to our local 7-Eleven to get
just a straight cup of coffee. People buy from those they know, like
and trust, and in some cases will even pay a premium for those
factors.

9. You can spend months and months on Facebook and months
and months on Twitter or Pinterest or any of the other social
platforms, but none will help you build the know, like and trust
factor as quickly as Periscope can.
I did it. I've done it. I built a community in all of those places, but if you are on
Periscope then you have the chance to dedicate and focus your time and
efforts on this one platform and build out your know, like and trust factor at a
super accelerated rate.
Obviously I could go on and on about why you should be on Periscope or live
streaming in general, but these are the top 5 reasons why Periscope should be
part of your 2016 social media strategy.

10. Do you have anything else to add to the
list? I'd love to hear your suggestions in the
comments below!
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