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Kimberly Kanary




Communications expert with proficiency in corporate communications,
     public and media relations, crisis communications, internal
  communications, community relations, marketing communications,
             social media strategy and investor relations.
Education


Completed entire education, including Master’s,
   in a combined total of just three years…
Education

                    Baldwin-Wallace College
 Bachelor of Arts    Speech Communication,
                    Magna cum Laude, 2000



                     Bowling Green State
                         University
  Master of Arts    Communication Studies,
                    Summa cum Laude, 2002
Previous
Experience
Experience – 2000-2008
     National MS Society
   Communications Consultant



  Schill Landscaping & Lawncare
 Internal Communications Manager     Work experience from 2000 – 2008.
                                      Expertise developed in corporate
    J.M. Smucker Company              communications, public relations,
  Corporate Communications &               media relations, crisis
 Community Initiatives Supervisor
                                          communications, internal
   Associated Estates Realty
                                        communications and investor
          Corporation                             relations.
   Corp. Comm. & IR Manager

    National City Corporation
   Assistant VP, Retail (Internal)
         Communications
Experience – 2000-2008
     National MS Society
   Communications Consultant         In 2000, career commenced from an
                                        internship at the Ohio Buckeye
                                        Chapter of the National Multiple
  Schill Landscaping & Lawncare
 Internal Communications Manager
                                               Sclerosis Society.

                                      Went on to work for the Northwest
    J.M. Smucker Company
  Corporate Communications &
                                       Ohio Chapter following undergrad
 Community Initiatives Supervisor     and during graduate school, where
                                        responsibilities were focused on
   Associated Estates Realty          external communications, including
          Corporation                being the chapter spokesperson and
   Corp. Comm. & IR Manager
                                         conducting everything from in-
                                     service training seminars to business
    National City Corporation
   Assistant VP, Retail (Internal)         presentations, and more.
         Communications
Experience – 2000-2008
     National MS Society
   Communications Consultant



  Schill Landscaping & Lawncare
 Internal Communications Manager
                                     After graduate school, joined Schill
                                      Landscaping and Lawncare, Inc.
    J.M. Smucker Company
  Corporate Communications &
 Community Initiatives Supervisor    Focused on implementing internal
                                      communications programs and
   Associated Estates Realty           enhancing existing initiatives.
          Corporation
   Corp. Comm. & IR Manager

    National City Corporation
   Assistant VP, Retail (Internal)
         Communications
Experience – 2000-2008
     National MS Society               In 2003, joined The J.M. Smucker
   Communications Consultant                        Company.

                                       Was hired as the Public Relations
  Schill Landscaping & Lawncare
 Internal Communications Manager
                                     Coordinator and promoted in just over
                                     a year to Corporate Communications
                                     and Community Initiatives Supervisor.
    J.M. Smucker Company
  Corporate Communications &
 Community Initiatives Supervisor      In this role, served as one of two
                                           spokespersons worldwide.
   Associated Estates Realty               Responsible for corporate
          Corporation                  communications, including media
   Corp. Comm. & IR Manager          relations and crisis communications,
                                        as well as PR initiatives for the
    National City Corporation
   Assistant VP, Retail (Internal)
                                     company’s core brands (Smucker’s,
         Communications                            Jif, Crisco).
Experience – 2000-2008
     National MS Society
   Communications Consultant
                                       Joined Associated Estates Realty
                                             Corporation in 2005.
  Schill Landscaping & Lawncare
 Internal Communications Manager        Assumed responsibility for the
                                        department as the Manager of
    J.M. Smucker Company             Corporate Communications & Investor
  Corporate Communications &                  Relations in 2006.
 Community Initiatives Supervisor

                                     Was recruited to National City; after a
   Associated Estates Realty
          Corporation                  year away, was recruited back to
   Corp. Comm. & IR Manager             Associated Estates as the Vice
                                            President of Corporate
    National City Corporation        Communications (see slides 11 – 26).
   Assistant VP, Retail (Internal)
         Communications
Experience – 2000-2008
     National MS Society
                                        Was recruited to National City
   Communications Consultant
                                           Corporation in 2007.

  Schill Landscaping & Lawncare       Spent a year as the Assistant Vice
 Internal Communications Manager           President, Retail (Internal)
                                         Communications before being
    J.M. Smucker Company             recruited back to Associated Estates.
  Corporate Communications &
 Community Initiatives Supervisor    Responsible for strategic leadership
                                      on key initiatives within the Retail
   Associated Estates Realty
          Corporation
                                            division of the bank.
   Corp. Comm. & IR Manager
                                      Partnered with Business Banking
    National City Corporation           executive to disseminate key
   Assistant VP, Retail (Internal)               messages.
         Communications
Current
Experience
Responsibilities

                         Brand Management


    Investor Relations                       Media Relations
                            Associated
                           Estates Realty
                            Corporation
                          VP of Corporate
                          Communications
       Charitable                               Crisis
      Contributions                          Communications

                         Internal/Employee
                          Communications
Responsibilities
                       Vice President of Corporate Communications

         Recruited back to Associated Estates in 2008 as the VP of Corporate
        Communications where responsibilities include all internal and external
                   communications, as well as select IR functions.


External Communications          Internal Communications           Investor Relations

     Champions strategic,
                                        Implemented             Maintains certain investor
 integrated communications
                                   comprehensive internal         relations and financial
program aimed at reputation
                                  communications program,             communications
   management, including:
                                           including:           responsibilities, including:
  Media relations (including
                                     Electronic employee         Responsible for annual
 company’s first-ever media
                                 newsletter; Intranet content   report; oversight of proxy
   training program); crisis
                                   and activities; charitable      process and annual
        communications;
                                    campaigns; employee           meeting preparations;
comprehensive re-branding
                                    recognition programs;           financial (earnings,
  initiative; corporate social
                                 executive communications;      dividends, etc.) releases;
  media strategy; charitable
                                          and more.                      and more.
  giving program; and more.
Media Relations
Sample National, Regional, & Local Media Placements
Increased positive media placement by over 800% from
2007 to 2009
Media Relations
Sample National, Regional, & Local Media Placements
Media Relations
Sample Key Trade Publication Placements
Media Relations
Sample Key Trade Publication Placements
Brand Management
Sample Elements of Brand Identity – BEFORE
Comprehensive Rebranding Initiative
Brand Management
Sample Elements of Brand Identity –
AFTER Comprehensive Rebranding
Initiative
Brand Management
Website BEFORE Redesign & Launch of Comprehensive Rebranding




                                              HOME




     APARTMENT SEARCH
Brand Management
Website BEFORE Redesign & Launch of Comprehensive Rebranding



                                              ABOUT




             CAREERS
Brand Management
Website AFTER Redesign & Launch of Comprehensive Rebranding

                                       HOME




      APARTMENT SEARCH
Brand Management
Website AFTER Redesign & Launch of Comprehensive Rebranding

                                    ABOUT




                 CAREERS
Internal Communications
BEFORE – Hard Copy Employee Newsletter
Internal Communications
AFTER – Various Employee Engagement Pieces
Electronic format reduced expenses & enhanced
effectiveness
Investor Relations
Annual Reports – Revised format to create additional uses and cut costs;
implemented electronic delivery option.




        http://www.associatedestates.com/2010_Annual_Report.html
Awards &
Accomplishments
Awards & Accomplishments

    2010         2009        2009         2007         1998


                 Recognition & Accomplishments

     Expert    Selected as Certified as Featured      Phi Theta
    speaker/    one of the  a “Social   as “One 2      Kappa –
   presenter/     “15 to     Media      Watch” in   International
  panelist on    Watch”    Strategist”    Inside        Honor
 a wide range      from                                Society,
                            by Social   Business
                PR News,
 of topics for December Media Magic Magazine,        inducted in
    multiple       2009    University, June 2007        1998
 organizations              October
  since 2005                  2009
Speaker / Presenter / Panelist
PR News – “15 to Watch”
Inside Business – “One 2 Watch”
Volunteer / Non-Profit
Board Experience
Community Service

                 Board of Directors; Marketing & Communications
                  Committee Chair – Miss Ohio Scholarship Program

  Long time
 proponent of        Former Board of Directors and Marketing &
 philanthropic       Communications Committee Chair – Valley Riding
   initiatives
                  Former Communications Committee & MS
                 Ambassador – National Multiple Sclerosis Society
Contact
Contact Kimberly Kanary
                   LinkedIn:
     http://www.linkedin.com/in/kimkanary



                     Twitter:
         http://twitter.com/kimkanary



                  Facebook:
      http://www.facebook.com/kkanary

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Kimberly Kanary communications expert resume

  • 1. Kimberly Kanary Communications expert with proficiency in corporate communications, public and media relations, crisis communications, internal communications, community relations, marketing communications, social media strategy and investor relations.
  • 2. Education Completed entire education, including Master’s, in a combined total of just three years…
  • 3. Education Baldwin-Wallace College Bachelor of Arts Speech Communication, Magna cum Laude, 2000 Bowling Green State University Master of Arts Communication Studies, Summa cum Laude, 2002
  • 5. Experience – 2000-2008 National MS Society Communications Consultant Schill Landscaping & Lawncare Internal Communications Manager Work experience from 2000 – 2008. Expertise developed in corporate J.M. Smucker Company communications, public relations, Corporate Communications & media relations, crisis Community Initiatives Supervisor communications, internal Associated Estates Realty communications and investor Corporation relations. Corp. Comm. & IR Manager National City Corporation Assistant VP, Retail (Internal) Communications
  • 6. Experience – 2000-2008 National MS Society Communications Consultant In 2000, career commenced from an internship at the Ohio Buckeye Chapter of the National Multiple Schill Landscaping & Lawncare Internal Communications Manager Sclerosis Society. Went on to work for the Northwest J.M. Smucker Company Corporate Communications & Ohio Chapter following undergrad Community Initiatives Supervisor and during graduate school, where responsibilities were focused on Associated Estates Realty external communications, including Corporation being the chapter spokesperson and Corp. Comm. & IR Manager conducting everything from in- service training seminars to business National City Corporation Assistant VP, Retail (Internal) presentations, and more. Communications
  • 7. Experience – 2000-2008 National MS Society Communications Consultant Schill Landscaping & Lawncare Internal Communications Manager After graduate school, joined Schill Landscaping and Lawncare, Inc. J.M. Smucker Company Corporate Communications & Community Initiatives Supervisor Focused on implementing internal communications programs and Associated Estates Realty enhancing existing initiatives. Corporation Corp. Comm. & IR Manager National City Corporation Assistant VP, Retail (Internal) Communications
  • 8. Experience – 2000-2008 National MS Society In 2003, joined The J.M. Smucker Communications Consultant Company. Was hired as the Public Relations Schill Landscaping & Lawncare Internal Communications Manager Coordinator and promoted in just over a year to Corporate Communications and Community Initiatives Supervisor. J.M. Smucker Company Corporate Communications & Community Initiatives Supervisor In this role, served as one of two spokespersons worldwide. Associated Estates Realty Responsible for corporate Corporation communications, including media Corp. Comm. & IR Manager relations and crisis communications, as well as PR initiatives for the National City Corporation Assistant VP, Retail (Internal) company’s core brands (Smucker’s, Communications Jif, Crisco).
  • 9. Experience – 2000-2008 National MS Society Communications Consultant Joined Associated Estates Realty Corporation in 2005. Schill Landscaping & Lawncare Internal Communications Manager Assumed responsibility for the department as the Manager of J.M. Smucker Company Corporate Communications & Investor Corporate Communications & Relations in 2006. Community Initiatives Supervisor Was recruited to National City; after a Associated Estates Realty Corporation year away, was recruited back to Corp. Comm. & IR Manager Associated Estates as the Vice President of Corporate National City Corporation Communications (see slides 11 – 26). Assistant VP, Retail (Internal) Communications
  • 10. Experience – 2000-2008 National MS Society Was recruited to National City Communications Consultant Corporation in 2007. Schill Landscaping & Lawncare Spent a year as the Assistant Vice Internal Communications Manager President, Retail (Internal) Communications before being J.M. Smucker Company recruited back to Associated Estates. Corporate Communications & Community Initiatives Supervisor Responsible for strategic leadership on key initiatives within the Retail Associated Estates Realty Corporation division of the bank. Corp. Comm. & IR Manager Partnered with Business Banking National City Corporation executive to disseminate key Assistant VP, Retail (Internal) messages. Communications
  • 12. Responsibilities Brand Management Investor Relations Media Relations Associated Estates Realty Corporation VP of Corporate Communications Charitable Crisis Contributions Communications Internal/Employee Communications
  • 13. Responsibilities Vice President of Corporate Communications Recruited back to Associated Estates in 2008 as the VP of Corporate Communications where responsibilities include all internal and external communications, as well as select IR functions. External Communications Internal Communications Investor Relations Champions strategic, Implemented Maintains certain investor integrated communications comprehensive internal relations and financial program aimed at reputation communications program, communications management, including: including: responsibilities, including: Media relations (including Electronic employee Responsible for annual company’s first-ever media newsletter; Intranet content report; oversight of proxy training program); crisis and activities; charitable process and annual communications; campaigns; employee meeting preparations; comprehensive re-branding recognition programs; financial (earnings, initiative; corporate social executive communications; dividends, etc.) releases; media strategy; charitable and more. and more. giving program; and more.
  • 14. Media Relations Sample National, Regional, & Local Media Placements Increased positive media placement by over 800% from 2007 to 2009
  • 15. Media Relations Sample National, Regional, & Local Media Placements
  • 16. Media Relations Sample Key Trade Publication Placements
  • 17. Media Relations Sample Key Trade Publication Placements
  • 18. Brand Management Sample Elements of Brand Identity – BEFORE Comprehensive Rebranding Initiative
  • 19. Brand Management Sample Elements of Brand Identity – AFTER Comprehensive Rebranding Initiative
  • 20. Brand Management Website BEFORE Redesign & Launch of Comprehensive Rebranding HOME APARTMENT SEARCH
  • 21. Brand Management Website BEFORE Redesign & Launch of Comprehensive Rebranding ABOUT CAREERS
  • 22. Brand Management Website AFTER Redesign & Launch of Comprehensive Rebranding HOME APARTMENT SEARCH
  • 23. Brand Management Website AFTER Redesign & Launch of Comprehensive Rebranding ABOUT CAREERS
  • 24. Internal Communications BEFORE – Hard Copy Employee Newsletter
  • 25. Internal Communications AFTER – Various Employee Engagement Pieces Electronic format reduced expenses & enhanced effectiveness
  • 26. Investor Relations Annual Reports – Revised format to create additional uses and cut costs; implemented electronic delivery option. http://www.associatedestates.com/2010_Annual_Report.html
  • 28. Awards & Accomplishments 2010 2009 2009 2007 1998 Recognition & Accomplishments Expert Selected as Certified as Featured Phi Theta speaker/ one of the a “Social as “One 2 Kappa – presenter/ “15 to Media Watch” in International panelist on Watch” Strategist” Inside Honor a wide range from Society, by Social Business PR News, of topics for December Media Magic Magazine, inducted in multiple 2009 University, June 2007 1998 organizations October since 2005 2009
  • 29. Speaker / Presenter / Panelist
  • 30. PR News – “15 to Watch”
  • 31. Inside Business – “One 2 Watch”
  • 33. Community Service Board of Directors; Marketing & Communications Committee Chair – Miss Ohio Scholarship Program Long time proponent of Former Board of Directors and Marketing & philanthropic Communications Committee Chair – Valley Riding initiatives Former Communications Committee & MS Ambassador – National Multiple Sclerosis Society
  • 35. Contact Kimberly Kanary LinkedIn: http://www.linkedin.com/in/kimkanary Twitter: http://twitter.com/kimkanary Facebook: http://www.facebook.com/kkanary