3. Corset Personal Styling National wardrobing service for busy women in need of “pulled together style” Offer annual styling memberships Four times per year, clients receive five styled outfits at their doorstep Winner of “Innovative Business Award” from National Association of Women Business Owners & “2009 Best Stylists” by Minnesota Monthly Get style advice and more info at corsetstyling.com and facebook.com/corsetpersonalstyling
4. Inject Your Personality Find a way to let “you” shine through in a professional manner A fine line between “over the top” and “work appropriate” Hannah Storm ESPN controversy
5. A Signature Style that Works Something that uniquely identifies your look – it’s part of your brand Hairstyle, particular color or silhouette Easier to shop with personal “theme”
6. Dress for the Customer You Want, Not the Customer You Have Dress the part…and then some You want your financial advisor to be rolling in cash; you want your aerobics instructor to be super toned and muscular It’s aspirational dressing and it’s for everyone who has to leave the house every morning
7. Know Your Silhouette There are tricks to dress for your size If you’re smaller statured, patterns and texture can help you stand out. Layer looks such as a ruffle blouse under a vest, or use a wide belt to create added interest with a basic jacket and blouse If you’re a larger woman, be careful not to go over the top and keep your look sleek with bold statement pieces There’s a polished, on-trend look for everyone. You may just have to kiss a few toads (and try on some dowdy dresses) to find it
8. The Working Wardrobe Refresh A way to revive, renew, refresh your look Once a year, have a friend come into your closet to help you see your pieces in a new way Create three categories: Keep, Donate, Pitch Try on new combinations Make a list of seasonal needs/wants
9. Coming and Going To avoid seeing your outfit “coming and going,” be wary of shopping just one or two collections Select a jacket from one brand and then head elsewhere to find a coordinating blouse Consider shopping boutiques or consignment stores for interesting garments that will enhance your investment piece Accessories can be the biggest way for you to personalize a department store look
10. Common Career Wardrobe Mistakes Falling into the “black hole” closet Dressing too young or too old Fear and/or frustration dressing the body you have right now Not investing enough time and energy into building a work wardrobe to take you places
11. Corset Client Success Story Stacy A., Technology Consultant/Project Manager Challenge: A new body shape and size presented dressing challenges. She wanted to know how to confidently dress her changing body and pull her out of the closet “black hole” Style Solution: Corset styles Stacy in sophisticated silhouettes that flatter her figure and keep her looking polished. Splashes of color and statement-making accessories add panache to Stacy's elegant look
13. Get Your Copy of the 2010 Business Trends at: www.SchottCulturalConsulting.com Thank You! Join Us Again on April 21st… www.SchottCulturalConsulting.com
