Highlights change in using media from push to pull. Gives best practices in using new media to manage your brand in a changing digital environment.

1. Managing Your Brand in a Digital
Environment

2. SPEAKER
Kinoti Gituma, Founder & Managing Director of KinConsult
• 12 Years experience working in eCommerce
demand generation and online brand management
• Consulting and representation for marketers,
agencies, media companies and technology
companies in Silicon Valley
• Sold everything online from golf balls on eBay to
million dollar servers on Google.
• Manage relationships with top search vendors
• Drive sales with e-mail marketing
• Drive consumer generated media through social
media platforms

3. AGENDA
1. Behavior Shift
2. Brand building
evolution
3. Wake-up call
4. Guidelines & Best
Practices
5. Q&A

4. BEHAVIOR
• BEHAVIORS ARE
CHANGING
• A REVOLUTION
HAPPENS WHEN
SOCIETY ADOPTS
NEW BEHAVIORS
• TIME FOR YOU TO
ADOPT NEW
BEHAVIORS

5. WHAT IS IN A BRAND?
• GREAT BRAND = GREAT
STORY
• YOUR BRAND WILL
INCREASINGLY DEPEND
ON WHAT IS SEARCHED
FOR DIGITALLY

6. DIGITAL ENVIRONMENT
• Electronic environment
where dialogue takes
place
• Old media is monologue
• Shift from Push to Pull
• Battle of the 3 Screens

7. EVOLUTION OF BRAND BUILDING
OLD NEW
MONOLOGUE DIALOGUE
MESSAGE CONVERSATION
STATIC DYNAMIC
LOOK & FEEL EXPERIENCE
POSING AUTHENTICITY
SIMPLICITY COMPLEXITY
TOUCH POINTS ENGAGEMENTS
AUDIENCE COMMUNITY
SHOTGUN LASER GUN

8. WAKE UP CALL!

10. 1. Clever Digital Presence

11. 2. Search Engines

12. 3. Rich E-mail campaigns

13. 4. Display/Banner/Content Match

14. 5. Mobile Media

15. 6. Consumer Generated Media

16. Q&A
info@kinconsult.com
www.kinconsult.com
Twitter: @kinconsult
facebook.com/kinoti
1-510-545-4083