Digital Natives

IEC 2014: Digital Natives 1
Digital Natives
Kitt Tientanopajai, D.Eng.
(kitt@kku.ac.th)
Assistant to the President for IT Affairs
Khon Kaen University
Director, Institute of Learning and Teaching Innovation
Khon Kaen Univesity

Source: http://www.flickr.com/photos/wastes/5374490991
By: Charlotta Wasteson
License: CC BY 2.0

Have you ?
● Print an e-mail to read.
● Print a document to edit on paper.
● Phone your friend to read your mail.
● Read the manual before use a program.
● Use “dial” number.
● Instantly understand what icon
means.
Source: Tango Icon Theme
License: Public Domain

According to Marc Prensky,
you are a ...
digital
immigrant.

Millennials
digital native google generation
net savvy youth
homo-zappiens
born digital
Generation C
technological generation
Neo-millennial learners
generation next
digital childhoods

Digital native:
A person born or brought up during the
age of digital technology and so familiar
with computers and the Internet from an
early age.
Reference: Oxford Dictionary

“My phone is
my third hand.”
“If I lose my cell phone
I lose half my brain.”
-- High school students
Reference: Marc Prensky

363Mdigital natives
30%of total youths
5.2%of total population
Digital Natives
aged 15-24, 5+ years experience using the Internet. in 180 countries
Source: Measuring Information Society 2013
Copyright © 2013 International Telecommunication Union

Digital Natives
as a percentage of total population, 2012

4,387,062digital natives (#19)
42.3%of total youths (#74)
6.3%of total population (#85)
Thai Digital Natives

Source: http://commons.wikimedia.org/wiki/File:US_Navy_101013-N-8863V-
522_Eighth_grade_students_from_Mira_Loma_Middle_School_use_a_ground_tracking_system_during_the_11th_annual_Science_and_Techn.jpg
License: Public Domain

Are they really different ?

“Over 10,000 hours playing video games,
over 200,000 emails and instant messages
sent and received; over 10,000 hours talking
on digital cell phones; over 20,000 hours
watching TV […], over 500,000 commercials
seen – all before they turn 21. And, maybe,
at the very most, 5,000 hours of book reading”
-- Marc Prensky
in “Has Growing Up Digital and Extensive Video Game Playing
Affected Younger Military Personnel’s Skill Sets?”

“When our own kids will turn fifteen in 2016 or so,
they are likely to spend somewhere between 1,200
and 1,500 hours per year on digital technologies.
Five years later, at age twenty, they will have
accumulated at least 10,000 hours as active users
of the Internet, if the current user statistics still
apply.”
- - Professor Urs Gasser
in “Born Digital: Understanding the First Generation of Digital Natives”
Copyright © 2008 by John Palfrey and Urs Gasser

Neuroplasticity
Experiences can change both the brain's
physical structure (anatomy) and functional
organization (physiology).
Image source: Hagmann P, et. al. Mapping the structural core of human cerebral cortex. PLoS Biology Vol. 6, No. 7, e159
License: CC BY 3.0

Source: http://www.flickr.com/photos/nateone/3792232737/
By: Nate Grigg
License: CC BY 2.0

They prefer to process …
Visual

“Seeing comes before words.
The child looks and recognizes
before it can speak.”
-- John Berger, Media Theorist
in “Ways of Seeing”
Copyright © 1972 John Berger

10%verbal (text / oral)
65%with visual
After 72 hours
the average human being can retain
Source: Brain Rules
Copyright © 2014 John Medina

Days later 90% recalled
A year later 63% recalled
2,500+ images
Expose 10 seconds each
Source: Brain Rules
Copyright © 2014 John Medina

Text Layout Pattern

F-Shape
Image source: http://media.nngroup.com/media/editor/alertbox/f_reading_pattern_eyetracking.jpg
Copyright © 1998-2014 Nielsen Norman Group
* If text is organized into paragraphs

They prefer to quickly receive …
Feedbacks
Reinforcements
Rewards

Basically, digital gives what they want almost
immediately
Search engine: information, media
Social networks: comments, likes
Games: interactions, scores, rewards,
levels

Beginners <50 APM
Pro gamer 300 – 400APM
Known record 818APM
In real-time strategy games, e.g. StarCraft / WarCraft, we count
Actions per Minute
Source: http://en.wikipedia.org/wiki/Actions_per_minute

They prefer parallel processing and ...
Multitasking

“The human frontal function seems limited to
driving the pursuit of two concurrent goals
simultaneously.”
- - Sylvain Charron, and Etienne Koechlin
in “Divided Representation of Concurrent Goals in the Human Frontal Lobes”
Science Vol. 328 no. 5976 pp. 360-363

Actually, this is called …
Continuous Partial Attention
With digital natives, it happens much quicker.
That's why they prefer random (non-linear)
access to information.

They prefer to learn
Just-In-Time
Many teachers prefer to teach them
… just-in-case

“I’ll get the information when I need it”
Students are more interested in a
general conceptual awareness of the
world, not just a factual awareness of
the world.
-- Ian Jukes & Anita Dosaj
in “Understanding Digital Children (DKs)”
Copyright © 2006 The InfoSavvy Group

They prefer …
Interactive / Network
Approach
Communication, Social, Environment

They prefer learning that is …
relevant, instantly useful
and fun
Motivations, Guidances, Directions

“These young men and women are the future.
If you want to succeed you need to know what
they care about – such as reducing the gender
gap, improving the quality of education and
increasing access to technology – and work with
them to make concrete positive changes.”
-- Neelie Kreos
Vice-President of the European Commission
In Telefónica press release, 4 June 2013

Kitt Tientanopajai, D.Eng.
(kitt@kku.ac.th)
Assistant to the President for IT Affairs
Khon Kaen University
Director, Institute of Learning and Teaching Innovation
Khon Kaen Univesity

Digital Natives

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