This is the first of a series of guides for the Busy Business Owner. This one focusses on setting up social media and using it to take your small or medium business to the next level. More to come including Email Marketing, using LinkedIn to its full potential, creating an effective sales package, and leading your business to success!

1. The Busy Business Owner’s Guide
to Social Media
smbalearning.com / kingsfordconsulting.ca

2. Struggling to grasp the Internet?
➢Almost half (49%) of B2B’s consider
social media marketing as the most
difficult business function to execute.
!
➢Only 38% of B2B’s say they have a
defined social media strategy.

3. Maybe you don’t think
it’s worth your time?

4. Just look at the value!
➢ The amount of customers that expect business to be active on
social media – 85%
!
➢ % of customers more likely to use a local business if it has available
information on social media – 69%
!
➢ Customers who trust online reviews and referrals as much as
referrals from people offline – 72%
!
➢ 95% of all social media-referred traffic to a website came from 5
social media networks: Facebook, Twitter, Reddit, StumbleUpon,
and YouTube. 74% is from Facebook alone.

5. Follow these!
Seriously. Do them as we go.
5 Steps to creating a social media marketing plan that’s manageable for
even the busiest of us: !
!
1. Integrate!
2. Sign up and set up!
3. Listen!
4. Speak!
!
Or, if you have one… !
!
5. Skip all those and hand this presentation
off to your marketing manager

6. #1 - Integrate
Your website needs to have easy-to-find social media icons on it. And
they need to link to your social media accounts. !
!
If you don’t have them – do it right now. !
!
!
!
Don’t know how? There are lots of apps, widgets, and plugins that you
can add to your site that keeps it simple. They’re free or very low cost. !
!
Here are some examples (click the pic):
Such

7. as

8. these:

9. #1 - Integrate
Vice versa, your social media accounts should
have a link to your website somewhere – most
likely in your Company description.!
!
Being integrated on all platforms improves
search engine results, helps to build
legitimacy and trust with your audience, AND
let’s you put the right content in the right
place for the right customer.

10. #2 – Sign up and Set up
Staying on top of your social media activity – and ultimately your content
distribution – is a breeze these days. All you need is a Social Media
Management system! Why, you ask?
!
1. They allow you to schedule posts so you can save time for more important
things.!
2. They let you keep all your accounts in one place, so you don’t have to
switch back and forth between websites – again, saving time and keeping it
simple!!
!
Fortunately, a bunch of geniuses have already built some for business
owners just like you to use with ease. Personally, we like:
Again, click the pic to go to their website.

11. #2 – Sign up and Set up
We recommend watching a video
tutorial when you’re setting it up. !
!
Set up shouldn’t take long, so do it
now. If you don’t – you won’t.
!
Click the pic for video tutorials.

12. #3 - Listen
A bonus to these Social Media Management
applications is that they let you LISTEN.
*Groan* Why?
1. Knowing what your industry is talking about
and sharing tells you what your customers
want to hear. !
!
2. Knowing what your customers want to hear
lets you say things that they’ll listen to. !
!
3. When they listen to you, they’re in the sales
funnel and you can entice them to move from
leads to qualified prospects to customers.

13. #3 - Listen
But how?
On Twitter, make a list for industry members and
for customers. Add the respective accounts that
you follow to those lists. !
!
You can also look up trending hashtags (on
Twitter and Facebook) to see what people are
saying about certain topics. #awesome!
!
You should also follow related groups on
LinkedIn. We’ll walk you through the specifics of
LinkedIn for Busy Business Owners in a
presentation COMING SOON.
Right now: Schedule 15
minutes into your
calendar every morning to
monitor what people are
saying on your social
media networks. You
might even find some
great stuff to share! !
!
!
Don’t really understand
#hashtags? Learn more
here.

14. #5 –
It’s time to share all your great content!
Think you’re ready?
Here are a few tips to keep in mind when you’re
communicating to your audience: !
!
• Keep to the same voice. Inconsistency is confusing; consistency is
comforting.!
• Show personality. People like buying from companies they like. Show
them why they should like you. Are you a machine or a person?
• Don’t promote. The general rule is to be helpful 80% of the time, and
talk about yourself 20% of the time. People want useful information, not
a sales pitch. !
• Link your website and social media accounts to any and or all content
that you produce. For example: Post a link to your blog (that’s on your
website) to your social media accounts.

15. Good catch. You’re right – we didn’t
mention Email Marketing. That’s a beast
to tame on its own. Keep an eye out for
our upcoming
The Busy Business Owner’s Guide
to Email Marketing
In 5 steps or less, of course.

16. Check us out on social media.
Or visit us online.

17. Want more great info?
YES! GIVE
ME MORE!