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leadStrategus
bridging the delta between your Strategy & Go To Market
Corporate Profile
lead – prospect for a business; action verb
denoting leadership
strategus – Military general in ancient
Greece; a driver of strategy / ‘generalship’
leadStrategus – a driver of
strategy; a general focussing on
prospecting
Introductions
@kingshukhazra
Photo Source: Pleasures@Goodfon.su
leadStrategus
leadStrategus
is a B2B Go To Market
consulting firm
@ sweet spot
between
strategy, sales, & marketing.
Photo Source: Pleasures@Goodfon.su
Introductions
@kingshukhazra
leadStrategus
Photo Source: Pleasures@Goodfon.su
Our focus is on making Revenues &
profitability efforts of corporates more
effective – much more effective – than they
currently are.
To do that, we help companies strategize,
research, brand, communicate, generate &
drive leads/ opportunities - the entire Go
To Market – with a single minded focus on
effectiveness & ROI.
Our work includes setting up and running
Market Intelligence, Thought Leadership,
Demand Generation, Lead Generation &
Management, Tele, Inside Sales, Social Selling &
Content Marketing programs that deliver
responsible & actionable advice that take off the
heavy lifting for CEOs, CMOs, & CSOs. We also
diagnose, coach, do workshops to improve
bottlenecks in current sales & marketing
operations.
Introductions
@kingshukhazra
leadStrategus
Photo Source: Pleasures@Goodfon.su
Kingshuk was previously Head
Marketing for Amazon Web
Services India with a heritage of
progressively senior
responsibilities across Marketing,
Strategy & BD deliverables across
SAP, Oracle, IBM, Gartner &
IMRB.
He holds an MBA in International
Business from IIFT, New Delhi
and a BSc Statistics from D G
Ruparel College, Mumbai.
Introductions
@kingshukhazra
leadStrategus
ADVISORY &
INTELLIGENCE
MARKETING EXECUTION
& OUTSOURCING
SALES + MARKETING
CONSULTING
Service Offerings
Market
Assessment
Competitive
Intelligence
Primary Market
Research
• Quick surveys
• Focus Group
• Exec interviews
• Panels
• Competitive Profiles
• Win-loss analysis
• Battle card
• Deep dives
• Opp. Assessment
• Market Sizing &
forecast
• Landscape Analysis
Open slate
Consulting
• Scenario Planning
• Go To Mkt Advisory
• Business plan &
pitch deck
ADVISORY &
INTELLIGENCE SERVICES
Service Offerings
leadStrategus
Sales
Effectiveness
Pipeline & Lead
Building
Marketing
Effectiveness
• Account Marketing
• Plan & Improve
Inbound, Content &
Social Media ROI
• Account Intelligence
(Tele/sec.) + Lead
generation ( Tele/
F2F/Online) +
Influencing (F2F)
• Inside Sales & Tele
marketing ROI
• Channel Strategy
Social Selling
Open slate
Consulting
• Revenue, Opp. &
Mktg alignment
• Closed Loop
Campaign mgmt
SALES + MARKETING
CONSULTING
Service Offerings
leadStrategus
Long Tail Programs
Marketing
Infrastructure
Content Services
• Exec. presentations
• Content & Social
Media programs
• Case studies
• Marketing Ops -
Database, CRM,
Automation rollout
• MDF & Staff Aug
• Funnel velocity &
volume diagnostics
• Demand Gen. effctv
• Geo expansion
Complex
Programs
• Lead Generation &
nurturing
• Influencer Mapping
• Account Marketing
MARKETING EXECUTION &
OUTSOURCING
Service Offerings
leadStrategus
Delivery
excellence
 All services offered
have been tried &
tested by founder in
his career
To get ‘fruits’ –
work on ‘roots’
 External GTM
excellence comes
from sweating @
backroom – our
focus!
For B2B cos. –
GTM
 Can be difference
between survival &
bankruptcy. Get a
pro to guide your
marketing!
We ‘love’
traditional
marketing
 Effective old
fashioned Tele,
Events & PR still
deliver the best
ROI
Digital brings
new dimension
 You NEED digital,
but does your digital
agency really
understand your
business?
leadStrategus
Why Us?
We thrive in the non-glam ‘behind the scenes’ heavy lifting
@kingshukhazra
@kingshukhazra
Why Us?
@kingshukhazra
 Have strong domain knowledge & network: Processes, frameworks,
collaborators, partners – together we can hit the ground running
 Highest levels of integrity –What You See Is What You Get
I. Expertise – We live,
breathe, & swear by
B2B GTM
II. Competence – In this
line – as a business /
exec. for over 15 years
III. Trustworthiness – We
will not make any
promises we can’t keep
Why Us?
High GTM
Know-how
leadStrategus
Low GTM
Know-how
High
Solution
competence
High
Transaction
competence
Marketing
KPOs
Market Research firms
Big 5
Consultancies
Social Media
firms
Advertising
Agencies
Digital
Agencies
Only leadStrategus combines the Solution competence of
high-end Consulting firms with the practitioner's know-how
of Go To Market
Why Us?
leadStrategus
Thank
You!
Kingshuk Hazra | leadStrategus.
Know Us More: www.pinterest.com/kingshukhazra/
Interact With Us: www.linkedin.com/in/kingshuk/
Email: kingshuk@leadstrategus.com
leadStrategus
bridging the delta between your Strategy & Go To Market

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LeadStrategus Corporate Profile

  • 1. leadStrategus bridging the delta between your Strategy & Go To Market Corporate Profile
  • 2. lead – prospect for a business; action verb denoting leadership strategus – Military general in ancient Greece; a driver of strategy / ‘generalship’ leadStrategus – a driver of strategy; a general focussing on prospecting Introductions @kingshukhazra Photo Source: Pleasures@Goodfon.su leadStrategus
  • 3. leadStrategus is a B2B Go To Market consulting firm @ sweet spot between strategy, sales, & marketing. Photo Source: Pleasures@Goodfon.su Introductions @kingshukhazra leadStrategus
  • 4. Photo Source: Pleasures@Goodfon.su Our focus is on making Revenues & profitability efforts of corporates more effective – much more effective – than they currently are. To do that, we help companies strategize, research, brand, communicate, generate & drive leads/ opportunities - the entire Go To Market – with a single minded focus on effectiveness & ROI. Our work includes setting up and running Market Intelligence, Thought Leadership, Demand Generation, Lead Generation & Management, Tele, Inside Sales, Social Selling & Content Marketing programs that deliver responsible & actionable advice that take off the heavy lifting for CEOs, CMOs, & CSOs. We also diagnose, coach, do workshops to improve bottlenecks in current sales & marketing operations. Introductions @kingshukhazra leadStrategus
  • 5. Photo Source: Pleasures@Goodfon.su Kingshuk was previously Head Marketing for Amazon Web Services India with a heritage of progressively senior responsibilities across Marketing, Strategy & BD deliverables across SAP, Oracle, IBM, Gartner & IMRB. He holds an MBA in International Business from IIFT, New Delhi and a BSc Statistics from D G Ruparel College, Mumbai. Introductions @kingshukhazra leadStrategus
  • 6. ADVISORY & INTELLIGENCE MARKETING EXECUTION & OUTSOURCING SALES + MARKETING CONSULTING Service Offerings
  • 7. Market Assessment Competitive Intelligence Primary Market Research • Quick surveys • Focus Group • Exec interviews • Panels • Competitive Profiles • Win-loss analysis • Battle card • Deep dives • Opp. Assessment • Market Sizing & forecast • Landscape Analysis Open slate Consulting • Scenario Planning • Go To Mkt Advisory • Business plan & pitch deck ADVISORY & INTELLIGENCE SERVICES Service Offerings leadStrategus
  • 8. Sales Effectiveness Pipeline & Lead Building Marketing Effectiveness • Account Marketing • Plan & Improve Inbound, Content & Social Media ROI • Account Intelligence (Tele/sec.) + Lead generation ( Tele/ F2F/Online) + Influencing (F2F) • Inside Sales & Tele marketing ROI • Channel Strategy Social Selling Open slate Consulting • Revenue, Opp. & Mktg alignment • Closed Loop Campaign mgmt SALES + MARKETING CONSULTING Service Offerings leadStrategus
  • 9. Long Tail Programs Marketing Infrastructure Content Services • Exec. presentations • Content & Social Media programs • Case studies • Marketing Ops - Database, CRM, Automation rollout • MDF & Staff Aug • Funnel velocity & volume diagnostics • Demand Gen. effctv • Geo expansion Complex Programs • Lead Generation & nurturing • Influencer Mapping • Account Marketing MARKETING EXECUTION & OUTSOURCING Service Offerings leadStrategus
  • 10. Delivery excellence  All services offered have been tried & tested by founder in his career To get ‘fruits’ – work on ‘roots’  External GTM excellence comes from sweating @ backroom – our focus! For B2B cos. – GTM  Can be difference between survival & bankruptcy. Get a pro to guide your marketing! We ‘love’ traditional marketing  Effective old fashioned Tele, Events & PR still deliver the best ROI Digital brings new dimension  You NEED digital, but does your digital agency really understand your business? leadStrategus Why Us? We thrive in the non-glam ‘behind the scenes’ heavy lifting @kingshukhazra
  • 12.  Have strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running  Highest levels of integrity –What You See Is What You Get I. Expertise – We live, breathe, & swear by B2B GTM II. Competence – In this line – as a business / exec. for over 15 years III. Trustworthiness – We will not make any promises we can’t keep Why Us?
  • 13. High GTM Know-how leadStrategus Low GTM Know-how High Solution competence High Transaction competence Marketing KPOs Market Research firms Big 5 Consultancies Social Media firms Advertising Agencies Digital Agencies Only leadStrategus combines the Solution competence of high-end Consulting firms with the practitioner's know-how of Go To Market Why Us? leadStrategus
  • 14. Thank You! Kingshuk Hazra | leadStrategus. Know Us More: www.pinterest.com/kingshukhazra/ Interact With Us: www.linkedin.com/in/kingshuk/ Email: kingshuk@leadstrategus.com leadStrategus bridging the delta between your Strategy & Go To Market