An introduction to the Association for Professional Executive Learning - ASPEL

1. Sharing Certification & Project Market
What is ASPEL? best practice Matchmaking Accreditation management Research Business model
Association for Professional Executive Learning

2. What is ASPEL?
What is Sharing Certification & Project Market
What is ASPEL?
ASPEL? best practice Matchmaking Accreditation management Research Business model
The Learning &
ASPEL is the first association designed from the outset Development industry:
to be global in scope and of benefit to all professionals
• Is valued at over $600
working in the field of executive learning*. billion worldwide;
* Includes leadership and managerial development; excludes occupational training
• of which business
schools attract
approximately 30%
Our mission is to support Learning Professionals in their • Includes 10,000
contribution to the sustainable development of Business schools,
institutions, companies and individuals worldwide. • hundreds of thousands
of small companies,
• and millions of learning
professionals
• But is
opaque, fragmented and
unregulated

3. What is ASPEL?
What is Sharing Certification & Project Market
What is ASPEL?
ASPEL? best practice Matchmaking Accreditation management Research Business model
ASPEL has:
ASPEL:
• 200 site visits per day
• 500 contacts
• is a Community Interest Company registered in the UK • 12 members
• 6 strategic partners
• provides a range of online and on-demand services • 2 community
contribution projects
• cooperates with a number of strategic partners to
enhance member benefits
• supports learning initiatives for those who could not
normally afford them

4. Our Advisory Board
What is Sharing Certification & Project Market
What is ASPEL?
ASPEL? best practice Matchmaking Accreditation management Research Business model
ASPEL is ably supported by an Advisory Council which The Advisory Council:
provides a wealth of experience of the Executive Learning • meets twice a year
industry. AC members include Corporate Learning • provides advice on
Officers, CEOs and Directors of Learning services, members
and marketing
companies, professors, independent consultants, and Directors strategies
of other associations.

5. What is Sharing Certification & Project Market
What is ASPEL?
ASPEL? best practice Matchmaking Accreditation management Research Business model
In a crowded, complex
and competitive market,
we can all use a little assistance.
Here’s how we can help you …
Slide 5

6. Sharing Best Practice
Sharing
Sharing Certification & Project Market
What is ASPEL? Best Practice
best practice Matchmaking Accreditation management Research Business model
• X number of articles
• Y number of e-books
• etc
Infographics
E-books

7. Member Matchmaking
Sharing Certification & Project Market
What is ASPEL? Matchmaking
Matchmaking Business model
best practice Accreditation management Research
Government Institutions
Multi-Lateral Agencies
Solution Seekers Multinationals
Companies
Solution Providers
Business Schools
Specialist Providers
Executive Development Centres
Professors / Consultants / Coaches

8. Levels of Service
Sharing Certification & Project Market
What is ASPEL? Matchmaking
Matchmaking Business model
best practice Accreditation management Research
• 2 match-making
projects
1. Online Directory • 20 people introduced
Freely available to all approved members • 2 successful
matches made
2. Long Listing
We discuss your requirements and provide you
with a long list of potential suppliers
3. Short Listing
We conduct a complete & comprehensive
process to provide you with a ‘best match’
shortlist
Slide 8

9. Certification – the Framework
Sharing Certification & Project Market
What is ASPEL? Matchmaking Certification Research Business model
best practice Accreditation management
Level: Quality Entrant Practitioner Master Practitioner Expert
Certificate in:
Individual Coaches peers and Coaches at middle Coaches at senior Is a top expert in the
Development colleagues management or levels; contributes to the field of coaching.
professional levels wider community Contributes to the
(inter)national
community
Group Competent in skills Facilitates at middle Develops new products Is a top expert in the
Development training or team management or or services related to field of facilitation,
coaching within a professional levels facilitation of group training and group
defined topic area development; development;
contributes to the wider contributes to the
community (inter)national
community
Organizational Conducts defined OD Has a proven Initiates new OD Is a top expert in the
Development projects effectively knowledge base which projects; contributes to field of organizational
s/he applies effectively the wider community development;
across a range of contributes to the
interventions, areas, (inter)national
departments community
Online Learning Supports the Designs and develops Develops new products Is a top expert in the
development and online solutions in or services; contributes field of online learning;
implementation of online response to specified to the wider community contributes to the
products and services needs (inter)national
community
Slide 9

10. Certification – the Process
Sharing Certification & Project Market
What is ASPEL? Matchmaking Certification Research Business model
best practice Accreditation management
Applicant Portfolio Committee
is submitted reviews
approved online portfolio
Clients & Committee
Certification
customers ‘meets’ to
awarded
contacted agree award
Slide

11. Sharing Certification & Project Market
What is ASPEL? best practice Matchmaking Accreditation management Research Business model
And here’s how you can help us to help you …
Slide 11

12. How you can help … 
Sharing Certification & Project Market
What is ASPEL? best practice Matchmaking Accreditation management Research Business model
• X number of projects
• Become a member (it’s free!) • Y number of
volunteer days
• Contribute to best practice on the website
• Become a member of the Advisory Council
• Become a member of the Certification Committee
• Volunteer for pro bono development initiatives
• and spread the word!
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13. Sharing Certification & Project Market
What is ASPEL? best practice Matchmaking Accreditation management Research Business model
We look forward to welcoming
you as a member
Thank you!
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