This document summarizes David Tamés' presentation on the changing media landscape from 1991 to the present. It outlines 4 stages of media revolution: 1) Democratization of production with inexpensive cameras. 2) Democratization of post-production with inexpensive editing software. 3) Democratization of distribution through high-speed internet and streaming. 4) Connecting supply and demand through social networking. It provides examples like YouTube driving viral video and blip.tv providing publishing tools for media makers. The presentation marks 2006 and the rise of YouTube as an inflection point in online video.

1. Making Media Now:
Filmmaking In Transition
OPENING REMARKS
FRIDAY, JUNE 1, 2007
A personal journey through the Macro
Forces Driving Radical Change in the
Media & Entertainment Industries
David Tamés, Filmmaker & Media Technologist, Kino-Eye.com
Slides available at: http://kino-eye.com/media-now-2007-opening/

2. Circa 1991: Apple introduces QuickTime, dismissed as
“tiny postage-stamp movies” on personal computers
A Personal Journey

3. Circa 1991: Apple introduces QuickTime, dismissed as
“tiny postage-stamp movies” on personal computers
Circa 1994: Making and Watching Movies on
Personal Computers, dismissed as “not real cinema”
A Personal Journey

4. Circa 1991: Apple introduces QuickTime, dismissed as
“tiny postage-stamp movies” on personal computers
Circa 1994: Making and Watching Movies on
Personal Computers, dismissed as “not real cinema”
Circa 1996: Web-Based Entertainment, the “East
Village” was an online soap-opera with QuickTime movie downloads
and a soundtrack CD, but web video was “not ready for prime time”
A Personal Journey

5. Circa 1991: Apple introduces QuickTime, dismissed as
“tiny postage-stamp movies” on personal computers
Circa 2006: YouTube marks an Inflection Point
Circa 1994: Making and Watching Movies on YouTube and other
video sharing sites
Personal Computers, dismissed as “not real cinema”
may still not be “real
cinema,” however, the
extent of the audience
Circa 1996: Web-Based Entertainment, the “East and its role in the
public imagination
Village” was an online soap-opera with QuickTime movie downloads
marks an inflection
and a soundtrack CD, but web video was “not ready for prime time”
point in the evolution
of the moving image.
A Personal Journey

6. 4 Stages of Media Revolution
Audience
Distribution
Post-
Production Production
Camcorder Inexpensive NLE Internet Social Networking

7. 4 Stages of Media Revolution
Circa 1988
Audience
Distribution
Post-
Production Production
Salient Characteristics:
Inexpensive cameras, now
anyone can shoot
Stage 1 Democratization of production

8. 4 Stages of Media Revolution
NAB 1999
Audience
Distribution
Salient Characteristics:
Inexpensive editing,
Post-
now anyone can edit
Production Production
Stage 2 Democratization of post-production
Stage 1 Democratization of production

9. 4 Stages of Media Revolution
Circa 2004
Audience
Distribution
Salient Characteristics:
High-speed Internet access
at home, progressive
Post-
download, anyone can share
Production Production
Stage 3 Democratization of distribution
Stage 2 Democratization of post-production
Stage 1 Democratization of production

10. 4 Stages of Media Revolution
Stage 4 Connect supply and demand
through community
Circa 2006
Audience
Distribution
Post-
Salient Characteristics: Production Production
Group Forming, Two
Way, Innovation shifts to
the end-users Stage 3 Democratization of distribution
Stage 2 Democratization of post-production
Stage 1 Democratization of production

11. Evolution of the New Media Ecology
Three Examples of Emerging Models
blip.tv
YouTube
Providing media makers
Driving viral video and
with publishing tools
delivering a huge audience
Joost
Convergence of broadcast
television and internet video

12. Suggested Reading
The Wealth of Networks, Yochai Benkler, 2006
The Long Tail, Chris Anderson, 2006
The Future of Web Video, Scott Kirsner, 2006
Convergence Culture, Henry Jenkins, 2006
“If I have seen farther it is because I stand on the shoulders of giants.” — Isaac Newton

13. Image Credits & Copyright Notice
Is it a Macintosh II or is it a trivet? Roslindale Village Commuter Rail Stop
by Windell H. Oskay, evilmadscientist.com by David Tamés
http://flickr.com/photos/oskay/367843715/ http://www.flickr.com/photos/kino-eye/38987509/
Making Media Now Odysseus
courtesy of Filmmakers Collaborative by Nina Scaletti
http://www.filmmakerscolllaborative.org http://flickr.com/photos/blogher/434259632/
Broadcast to the Night Books, Bristol library
by kitsu / Vince by Andrew Eason
http://www.flickr.com/photos/kitsu/ http://flickr.com/photos/andreweason/8815418/
90906136/
Handycam Copyright 2007 by David Tamés, Some Rights Reserved.
by Kevin Chan Released under a Creative Commons Attribution-
http://www.flickr.com/photos/crumbs/113223965/ Noncommercial-Share Alike 3.0 License:
http://creativecommons.org/licenses/by-nc-sa/3.0/
For attribution, link to: http://kino-eye.com/media-
WMMO
now-2007-opening/
by Lee Bennett
http://www.flickr.com/photos/leebennett/388421489/
Most images are from Flickr and are used herein under
the terms of a Creative Commons License, for details,
Blue Foundation live
please follow the links associated with each image.
by Stig Nygaard
Screen shots and the American Cinematographer
http://www.flickr.com/photos/stignygaard/12630269/
magazine cover are copyright by their respective
owners and used herein under the guidelines of fair-
Half Nelson audience at IFFB use.
Courtesy of Adam Roffman, Independent Film
Festival David Tamés
of Boston, http://www.iffb.org http://kino-eye.com
1.617.216.1096
Old and the New
by not so silent (e)
http://flickr.com/photos/silent_e/384383735/