2. OUTLINE OF MY VIEW OF
THE G CONCEPT OF THE
BRAND

3. PORTFOLIO OF BRANDS AIMED TO MEET THE
GAMING AND ENTERTAINMENT PREFERENCES OF A
WIDE RANGE OF CUSTOMERS AND FOR A VARIETY
OF OCCASIONS
“We wanted to move from a product-
led to a brand-led strategy and that
journey has started for us.”
Phil Urban, January 2012
From
To this
this…

4. HOW THE ROLE OF THE
TRAINING OFFICER CAN
INFLUENCE IN TERMS OF THE
TEAM, CUSTOMER AND
SHAREHOLDER

5. QUALITIES I WILL BRING TO
THE TEAM AND HOW I WILL
SUPPORT THEM TO DELIVER
EXEMPLARILY SERVICE TO THE
CUSTOMERS