SlideShare une entreprise Scribd logo

Facebook versus twitter

•Télécharger en tant que PPT, PDF•
•
Kirk Yamamoto
Kirk Yamamoto
Technologie
1  sur  20
Social Media & the Enterprise, Part 2 Facebook vs. Twitter Choosing Platform & Strategy For Social Media Engagement Presented by Sean Gallagher sean@seanmgallagher.com
Twitter & Facebook Both… ,[object Object],[object Object],[object Object],[object Object]
Twitter: An Open Global Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Demographics Source: Quantcast
Twitter Users Are... ,[object Object],[object Object],[object Object],Twitter and similar services have been most avidly embraced by young adults. Nearly one-in-five (19%) online adults ages 18 to 24 have ever used Twitter and its ilk, as have 20% of online adults ages 25 to 34. Use of these services drops off steadily after age 35 with 10% of 35-to-44 year-olds and 5% of those ages 45 to 54 using Twitter. The decline is even more stark among older internet users; 4% of 55-to-64 year olds and 2% of those age 65 and older use Twitter. ̶ Pew Research Center
Twitter Limitations ,[object Object],[object Object],[object Object],[object Object]
Twitter in Customer Engagement: ThingMagic ,[object Object],[object Object],[object Object],[object Object]
Twitter & Sales: Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook: Mass Social Media ,[object Object],[object Object],[object Object]
Facebook Demographics Source: Quantcast
The Facebook Audience ,[object Object],[object Object],[object Object],[object Object]
Facebook & Conversations ,[object Object],[object Object],[object Object]
Identity & Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook & Brand Marketing ,[object Object],[object Object],[object Object],[object Object]
Facebook Limitations ,[object Object],[object Object],[object Object],[object Object]
Facebook Branding Approaches ,[object Object],[object Object],[object Object]
Customer Relationships With Facebook: Macy’s ,[object Object],[object Object],[object Object]
Downsides to Facebook Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Locations ,[object Object],[object Object],[object Object]
Twitter vs. Facebook: Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé

Social Media Strategies For Business Decmester
Social Media Strategies For Business DecmesterSocial Media Strategies For Business Decmester
Social Media Strategies For Business Decmester
Kristin Parrish
 
Social Media Strategies for Powerful Communications
Social Media Strategies for Powerful CommunicationsSocial Media Strategies for Powerful Communications
Social Media Strategies for Powerful Communications
courtneymbarnes
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media Marketing
David Erickson
 
Using Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & DecideUsing Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & Decide
Tunheim
 
Analytics For Leaders
Analytics For LeadersAnalytics For Leaders
Analytics For Leaders
Tunheim
 
The NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social AgeThe NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social Age
Tunheim
 
Social Media Seminar 07.23.09
Social Media Seminar 07.23.09Social Media Seminar 07.23.09
Social Media Seminar 07.23.09
1205Maryland
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?
La French Tech
 

Recommandé

Social Media Strategies For Business Decmester
Social Media Strategies For Business DecmesterSocial Media Strategies For Business Decmester
Social Media Strategies For Business Decmester
Kristin Parrish
 
Social Media Strategies for Powerful Communications
Social Media Strategies for Powerful CommunicationsSocial Media Strategies for Powerful Communications
Social Media Strategies for Powerful Communications
courtneymbarnes
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media Marketing
David Erickson
 
Using Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & DecideUsing Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & Decide
Tunheim
 
Analytics For Leaders
Analytics For LeadersAnalytics For Leaders
Analytics For Leaders
Tunheim
 
The NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social AgeThe NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social Age
Tunheim
 
Social Media Seminar 07.23.09
Social Media Seminar 07.23.09Social Media Seminar 07.23.09
Social Media Seminar 07.23.09
1205Maryland
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?
La French Tech
 
Beyond Web Analytics
Beyond Web AnalyticsBeyond Web Analytics
Beyond Web Analytics
Tunheim
 
Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...
Expansion Plus
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff Zelaya
Jeff Zelaya
 
Social Media And Seo
Social Media And SeoSocial Media And Seo
Social Media And Seo
Lindsay Wenner
 
Conference Board Nov19
Conference Board Nov19Conference Board Nov19
Conference Board Nov19
davidhargreaves
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 b
Mahesh Srinivasan
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
Rippling Effect
 
Are you Social Media ready?
Are you Social Media ready?Are you Social Media ready?
Are you Social Media ready?
InBlackandWhite
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010
Communications 21
 
Social Media Marketing for SMEs - BNI IZAQ
Social Media Marketing for SMEs - BNI IZAQSocial Media Marketing for SMEs - BNI IZAQ
Social Media Marketing for SMEs - BNI IZAQ
Roderick Low
 
Branding In A Web 2.0 World
Branding In A Web 2.0 WorldBranding In A Web 2.0 World
Branding In A Web 2.0 World
Stories Worth Retelling
 
Social Media Seminar
Social Media SeminarSocial Media Seminar
Social Media Seminar
Natalie
 
Logic Classroom: Personal Branding and Search Engine Marketing
Logic Classroom: Personal Branding and Search Engine MarketingLogic Classroom: Personal Branding and Search Engine Marketing
Logic Classroom: Personal Branding and Search Engine Marketing
Boston Logic Technology Partners, Inc.
 
Social Media overview for Positively Cleveland
Social Media overview for Positively ClevelandSocial Media overview for Positively Cleveland
Social Media overview for Positively Cleveland
Fahlgren Mortine
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
Amber Blount
 
Social Media - What´s in it for me?
Social Media - What´s in it for me?Social Media - What´s in it for me?
Social Media - What´s in it for me?
Daniel Bjärne
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook Marketing
Webtrends
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
Eric Webb
 
Ad Tech UNBOUND Room214 11 2 09
Ad Tech UNBOUND Room214 11 2 09Ad Tech UNBOUND Room214 11 2 09
Ad Tech UNBOUND Room214 11 2 09
Chase McMichael
 
Integrating Social Media and How To Use It
Integrating Social Media and How To Use It Integrating Social Media and How To Use It
Integrating Social Media and How To Use It
Jared Roy
 
Social Media Marketing for B2B Business Development - Business Marketing Asso...
Social Media Marketing for B2B Business Development - Business Marketing Asso...Social Media Marketing for B2B Business Development - Business Marketing Asso...
Social Media Marketing for B2B Business Development - Business Marketing Asso...
Erin Moloney
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
Natalie Sisson
 

Contenu connexe

Tendances

Social Media - What´s in it for me?
Social Media - What´s in it for me?Social Media - What´s in it for me?
Social Media - What´s in it for me?
Daniel Bjärne
 

Tendances (19)

Beyond Web Analytics
Beyond Web AnalyticsBeyond Web Analytics
Beyond Web Analytics
 
Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...Social Media Strategy - Understanding the Need for One and the Consequences o...
Social Media Strategy - Understanding the Need for One and the Consequences o...
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff Zelaya
 
Social Media And Seo
Social Media And SeoSocial Media And Seo
Social Media And Seo
 
Conference Board Nov19
Conference Board Nov19Conference Board Nov19
Conference Board Nov19
 
Social media b2 b
Social media b2 bSocial media b2 b
Social media b2 b
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
Are you Social Media ready?
Are you Social Media ready?Are you Social Media ready?
Are you Social Media ready?
 
Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010Integrating Marcom and Social Media C21 3 2010
Integrating Marcom and Social Media C21 3 2010
 
Social Media Marketing for SMEs - BNI IZAQ
Social Media Marketing for SMEs - BNI IZAQSocial Media Marketing for SMEs - BNI IZAQ
Social Media Marketing for SMEs - BNI IZAQ
 
Branding In A Web 2.0 World
Branding In A Web 2.0 WorldBranding In A Web 2.0 World
Branding In A Web 2.0 World
 
Social Media Seminar
Social Media SeminarSocial Media Seminar
Social Media Seminar
 
Logic Classroom: Personal Branding and Search Engine Marketing
Logic Classroom: Personal Branding and Search Engine MarketingLogic Classroom: Personal Branding and Search Engine Marketing
Logic Classroom: Personal Branding and Search Engine Marketing
 
Social Media overview for Positively Cleveland
Social Media overview for Positively ClevelandSocial Media overview for Positively Cleveland
Social Media overview for Positively Cleveland
 
Social media presentation
Social media presentationSocial media presentation
Social media presentation
 
Social Media - What´s in it for me?
Social Media - What´s in it for me?Social Media - What´s in it for me?
Social Media - What´s in it for me?
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook Marketing
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
 
Ad Tech UNBOUND Room214 11 2 09
Ad Tech UNBOUND Room214 11 2 09Ad Tech UNBOUND Room214 11 2 09
Ad Tech UNBOUND Room214 11 2 09
 

Similaire à Facebook versus twitter

Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
Jason Piasecki
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Shashi Bellamkonda
 
PhocusWright seminar, From Social to Viral - november 16 2011
PhocusWright seminar, From Social to Viral - november 16 2011PhocusWright seminar, From Social to Viral - november 16 2011
PhocusWright seminar, From Social to Viral - november 16 2011
SocialRadius
 

Similaire à Facebook versus twitter (20)

Integrating Social Media and How To Use It
Integrating Social Media and How To Use It Integrating Social Media and How To Use It
Integrating Social Media and How To Use It
 
Social Media Marketing for B2B Business Development - Business Marketing Asso...
Social Media Marketing for B2B Business Development - Business Marketing Asso...Social Media Marketing for B2B Business Development - Business Marketing Asso...
Social Media Marketing for B2B Business Development - Business Marketing Asso...
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
Amplify your social media with great visuals
Amplify your social media with great visualsAmplify your social media with great visuals
Amplify your social media with great visuals
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Getting started with Social Media
Getting started with Social MediaGetting started with Social Media
Getting started with Social Media
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Social Media & Freelancers Seminar
Social Media & Freelancers SeminarSocial Media & Freelancers Seminar
Social Media & Freelancers Seminar
 
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...Social Media To Increase Your Business At The Regional Chamber Of Commerc...
Social Media To Increase Your Business At The Regional Chamber Of Commerc...
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
PhocusWright seminar, From Social to Viral - november 16 2011
PhocusWright seminar, From Social to Viral - november 16 2011PhocusWright seminar, From Social to Viral - november 16 2011
PhocusWright seminar, From Social to Viral - november 16 2011
 
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your BusinessHow To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
How To Get The Most Out of Facebook, Twitter, and Linked In For Your Business
 
Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...
Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...
Coffee Twalk Four: Integrated Social Media Programs - Facebook, Twitter, Link...
 
ETEC Presentation
ETEC PresentationETEC Presentation
ETEC Presentation
 
Social Media in Bizz
Social Media in BizzSocial Media in Bizz
Social Media in Bizz
 
Successful social strategies for small business
Successful social strategies for small businessSuccessful social strategies for small business
Successful social strategies for small business
 
Beyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social MediaBeyond the Press Release: Bringing PR to Life with Social Media
Beyond the Press Release: Bringing PR to Life with Social Media
 

Dernier

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Dernier (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 

Facebook versus twitter