1. Stereotypes in music videos
-Beyonce: Run world
By Nathan Clark and Kirshon
Wilkins

2. What are the men/women
doing?
• The women are riding horses, lying on the ground and standing
on cars.
• The men start to charge towards the women, and then they start
to dance.
• About 2 minutes into the video beyonce is shown putting her
middle finger up to the camera.
• The women begin to charge towards then men who then begin
to retreat backwards.
• The men then begin a counter charge, before the women start
to dance again.
• The women then start to walk towards the men who yet again
begin to walk backwards.
• At the end beyonce rips a badge off of one of the men and then
salutes.

3. How are the men /women
dressed
• The men are dressed as police officers
and the women are dressed half naked.
This is likely to attract men to the video
to help sell the song and / or video
• For example
• ------------------->
• And

4. Describe the body language of
the men/women
• At the beginning of the song Beyonce is
sitting on a horse. The video then cuts to
someone kneeling on a car, then cuts to
people charging at each other and then back
to the person on a car before changing back
to Beyonce on a horse.
• The video mainly has everyone standing but
sometimes has Beyonce crawling on the
floor.

5. Where is the video taking
place?
• the video takes place in some king of
deserted wasteland under a highway

6. What is the message of the
song?
• The message of the song is to tell the
women of the world that they are not
men's puppets and they have free will
as well, and therefore should not do
everything men tell them to.

7. What is the story of the video?
• The story of this video is that a group of
women are having a dance battle with a
group of men dressed as police officers
for the right to rule the world.

8. What objects are shown in the
video?
• Cars, horses, shield, chains, a bull, gas
cans, cages, lion, gold jewelry, flags, a
tree satellite dishes, shopping trolley,
tires, crates and a bike.

9. What is the general
atmosphere
• The atmosphere is loud and the star is
always the lead of the pack.

10. What is the general
atmosphere
• The atmosphere is loud and the star is
always the lead of the pack.