Make them Fall in Love All Over Again: Nurturing the Inbound Way
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Learn how creating marketing that people LOVE and engaging with them over time via personalization can result in improved conversion and customer retention over time.
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Make them Fall in Love All Over Again: Nurturing the Inbound Way
- 1. Make them FALL IN LOVE All Over Again Nurturing the INBOUND Way Kirsten Knipp @kirstenpetra
- 2. I’m Kirsten Knipp. Nice to meet you. #MARKETING LOVE @kirstenpetra VP Europe @HubSpot
- 3. How to Make them Fall in Love Again 1 Make Marketing People Love 22 Personalize: The Way YOU Would Want 3 Use Inbound Tools (Hint: HubSpot Can Help)
- 4. NURTURING, THE INBOUND WAY 1 Humanize Your Marketing
- 6. Create Content People WANT • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV 6
- 7. analysis review product answers why advice top questions INSIGHTS. recent soon tips facts great best build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 7
- 8. But what if my industry is BORING?
- 9. ‘Your industry isn’t boring. Your marketing is boring.’ @dharmesh
- 11. Have more fun! Try more things.
- 12. Don’t be afraid to polarize
- 13. Average Content Gets Shared 13 14 12 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 13
- 14. AWESOME Content Gets Shared MORE 9000 8000 8,191 7000 6000 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
- 15. 9000 13 VS. 8,191 8000 7000 6000 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 15
- 16. EITHER WRITE SOMETHING WORTH READING OR DO SOMETHING WORTH WRITING. —Benjamin Franklin
- 17. NURTURING, THE INBOUND WAY 2 Personalize: The Way YOU Would Want
- 19. $150B $92B $50B $12B $8B 19
- 20. Users, Usage & Conversion Better More Users & Usage Personalization Better Conversion Better Value 20
- 21. USER ACTIVITY INBOUND MARKETING ME EXPERIENCE CUSTOMIZED FOR ME Opt Out f+ Facebook Follow Service Chat Page Visits Social Favorites Mobile Activity Web SMS Tools & Apps 21
- 22. 22
- 23. 23
- 24. 24
- 25. INBOUND MARKETING EXPERIENCE MIKE CUSTOMIZED FOR MIKE f+ Facebook Follow Purchase Hx $ Email Page Visits Social Webinar Blog Sub Web Mobile Tools & Apps 25
- 26. Screenshot of Mike’s Amazon.com homepage 26
- 27. NURTURING, THE INBOUND WAY 3 Customers Using Inbound Tools (Hint: HubSpot Can Help)
- 28. SaaS-Based HR Tool to Inspire & Connect • Increase Upgrades from Free Trial • Increase Retention
- 29. Increasing Trial Usage Lead Starts 15 Day Trial 1 Week Left IF Welcome Email Not logged in and Not upgraded IF 1 Day Left Not logged in 7 Day Trial and Reminder Email Not upgraded 1 Day Trial Reminder Email
- 32. IMAGINE YOU CAN DO THIS FOR ANY ACTION …
- 33. WHY? •Deal Speed •Customer Retention •Cross & Up-Sell •Low-Touch Support
- 34. Will You Make them Fall in Love Again? 1 Make Marketing People Love 22 Personalize: The Way YOU Would Want 3 Use Inbound Tools
- 35. 5,500+ $65M customers from VCs 320 45,000+ new leads per month employees
- 36. Complicated Easy & Integrated & Confusing
- 37. Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
- 38. THANK YOU.