Quick introduction to online tools that businesses can use to stake out a presence online. Provides a brief overview of LinkedIn, Facebook, Twitter, blogging, Google Local Business Center, and Yelp. From a presentation to the Santa Cruz Chamber of Commerce Women in Business breakfast on June 11, 2009.

1. Free Tools to Create Conversations
with your Customers
Santa Cruz Chamber of Commerce
Women’s Information Network
Caffeineighted • June 11, 2009
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2. Quick introduction
• Kirsti Scott, Founder and Creative Director at Scott Design
• 20 years of experience in design and marketing
• Scott Design creates integrated marketing programs
• Our clients are technology and B2B companies
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3. Online Marketing
• Websites – can cost from $1,000 to $250,000
• E-mail, banner ads, video, Flash demos – design costs
• Social networks – no hard costs, just the time to write
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4. Benefits of Social Media Marketing
• Lets you control online information about your company
• Drives traffic to your website through links
• Improves your search engine rankings, especially LinkedIn
• Lets you join the conversations already going on online
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5. Social Networks Overview
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6. Social Networks
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7. Top free tools – these provide a great foundation
• LinkedIn
• Facebook
• Twitter
• Blogs
• Google Local Business Center
• Yelp
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8. LinkedIn
A business network with 41 million members
in over 200 countries and territories
around the world.
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9. LinkedIn
Profile
• Online
resumé
• Send
messages or
add members
to your
network
• Ranks high in
search
engines
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10. LinkedIn
Company
• Brief
company
overview
• Lists your
employees
who have
profiles
• You and
customers
can find
each other
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11. LinkedIn
Answers
• You can ask
questions
and answer
others
• Great way
to interact
with your
peers and
potential
customers
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12. LinkedIn
Group
• People
with a
common
interest
• Join in
discussions
or share
news and
events
• Get a daily
e-mail with
discussions
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13. Facebook
Facebook helps you connect and share
with the people in your life.
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14. Facebook
Profile
• For work
and/or
personal use
• Connect with
“friends”
• Posts on your
wall appear
on your
friends’ walls
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15. Facebook
Group
• A place to
join in
discussions
or share
news and
events
• Posts
appear
on all
members’
walls
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16. Facebook
Fan Page
• For a
company,
celebrity,
or product
• Post
events,
news,
discussions
• All posts
appear on
fans’ walls
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17. Twitter
Twitter is a service for friends, family, and
co–workers to communicate and stay connected
through the exchange of quick, frequent
answers to one simple question:
What are you doing?
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18. Twitter
Profile
• Post short
messages
• Follow
messages
from
others
• Share links,
news, and
events
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19. Twitter
National
• Connect
with
customers
through
discussions,
service,
product
news,
contests,
tips, and
more
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20. Twitter
Local
• Announce
specials,
location of
their food
trucks
• Expanded
local
business
and now
going into
other cities
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21. Twitter
Charity
• Raise
awareness
• Created
event that
raised
$250K in
one day
• Share
videos of
drilling wells
in Africa
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22. Blogs
A website, maintained by an individual or
organization, with regular entries of commentary,
descriptions of events, or other material
such as graphics or video.
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23. Product
Blog
• Announce
products
• Share
photos and
videos of
events
• Write
articles
• Tip: Use a
Cruzio
blog
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24. Service
Blog
• Share expertise
in their industy
• Provide links to
website and
information of
interest to their
potential clients
• Allow users to
subscribe to
their blog via
e-mail or RSS
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25. Google Local Business Center
Help customers find you on Google.
Create a business listing to be sure
local customers find you.
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26. Google
Local
• A map-based
listing
• Location,
website,
phone
number,
coupons,
photos, and
videos
• Users can
provide
reviews
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27. Yelp
The fun and easy way to find, review, and
talk about what’s great – and not so great –
in your area.
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28. Yelp
• Listing with
info about
you
• Add coupons,
photos, and
videos
• Users can
provide
reviews
• Good reviews
push you to
top of the list
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29. Getting Started
What do I do now?
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30. 5 Quick steps to get online
• Sign up for LinkedIn, Facebook, Twitter, a Cruzio blog,
Google Local Business Center, and Yelp
• Fill out the basic information (you can add more later)
• Join groups of peers and/or customers
• Listen and get a feel for discussion etiquette
• Get social by joining into conversations
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31. Thanks!
www.hotdesign.com
blog.hotdesign.com
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