1. Kishor R Makwana
En.NO 130210107019

2.  Cross-cultural communication exists between
 different countries
 different groups within a country
 different companies
 any two groups that have different cultures

3.  Hard to define
 many definitions
 “a social group that is smaller than a civilization but
larger than [a small community]”
 Larger than a public
 Consist of many publics
 An opportunity—and a challenge—for public
relations

4.  attitudes about time.
 attitudes about formality.
 attitudes about individualism.
 attitudes about rank and hierarchy.
 attitudes about religion.

5.  attitudes about taste and diet.
 attitudes about colors, numbers, and symbols.
 attitudes about assimilation and acculturation.

6.  attitudes about business communication.

7.  refers to exchanges of messages among members of
different cultures.
 is sometimes called “intercultural communication.”
 suggests the hazards of crossing a border into partially
unknown territory.

8. The Communication Model
Source Message Channel Receiver
Feedback
Encoding DecodingNoise

9.  Challenges to unchanging core values
 Gestures and clothing
 Stereotyping

10.  Stage One: Awareness
 Stage Two: Commitment
 Stage Three: Research
 Stage Four: Local partnership
 Stage Five: Diversity

11.  Stage Six: Testing
 Stage Seven: Evaluation
 Stage Eight: Advocacy
 Stage Nine:Continuing education