Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, and actionable approach to capitalizing on opportunities and ideas that drive business growth.” “ The 6 Pillars of Growth Hacking 6 PILLARS OF GROWTH HACKING CHARACTERISTICS OF A GROWTH HACKER 25 Growth Hacking s You Can Start on Today #1: HACK YOUR WAY INTO PRESS USING HARO Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/ writers questions #2: THE FOMO CONVERSION HACK An email from Express #3: BLOG COMMENTING FOR LEADS Find blog post by doing a Google search for blog post ranking for your top keywords or Buzzsumo for top shared content for your keyword. Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/ #4: THE PERSONALIZED CALL-TO-ACTION Personalized CTA from When I Work Education In Your Onboarding Emails #5: EDUCATION IN YOUR ONBOARDING EMAILS Onboarding email from Zapier #6: TWITTER CHAT TROLLING Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/ #7: USE FACEBOOK ADS TO TEST HEADLINE COPY FOR YOUR LANDING PAGES Example from When I Work #8: PUT YOUR CTA ON THE RIGHT Example from Quickbooks.com November 2015 #9: A/B TEST EVERYTHING A/B tests can help you test an idea on a smaller scale, as opposed to releasing it live to all your users. Source: vwo.com TESTING #10: USE NPS FOR MARKETING Leverage promoters for reviews, social shares, & testimonials #11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE Leverage promoters for reviews, social shares, & testimonials #12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH SURVEYS When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/ service in one sentence?” Then use the answers as headline copy #13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE FUNNEL The onboarding progress bar from Ghost #14: EDUCATION-FOCUSED DRIP CAMPAIGN The email course from Buffer #15: FOCUS ON THE PROMISE, NOT THE FEATURES A promise-based headline from rejoiner #16: GUEST POST OUTREACH #17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND I built ongoing relationships with influencers and now they’re helping me host Growth Chat dinners around the world promoters for reviews, social shares, & testimonials #18: TURN CUSTOMERS INTO ADVOCATES WITH HANDWRITTEN THANK YOU CARDS A handwritten letter from CoSchedule #19: REPURPOSE YOUR BEST CONTENT INTO A YOUTUBE VIDEO & SLIDESHARE PRESENTATION #20: ADD LIVE CHAT DURING CHECKOUT #21: TURN YOUR FAQS INTO GUIDES & BLOG POSTS An FAQ blog series from Flintriver, a web design company #22: EARLY UPGRADE OFFER #23: WELCOME EMAIL FROM THE FOUNDER #24: USE OUTREACH TO 5X TRAFFIC TO YOUR BLOG POST #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS

1. 25 Growth Hacks Guaranteed to
Move the Needle
SUJAN PATEL

2. @Kissmetrics
#KissWebinar
@thuelmadsen

3. Thue is the Kissmetrics Webinar Wizard and Marketing
Ops Manager. Before joining forces with Kissmetrics, he
was a Lyft driver in SF, which is also how he ended up as
a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking
in the Sierras.
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Sujan is the co-founder of ContentMarketer.io &
Narrow.io and growth hacker extraordinaire. He has 13
years of digital marketing experience and helped grow
companies like Mint, Salesforce & LinkedIn
SUJAN PATEL
Co-founder, Contentmarketer.io
@SujanPatel

4. @contentmrktrapp
#KissWebinar
@SujanPatel

5. 1 What is Growth Hacking
2 The 6 Pillars of Growth Hacking
3 25 Actionable Growth Tactics
TABLE OF CONTENTS

6. WATCH WEBINAR RECORDING NOW

7. SUJAN PATEL
ContentMarketer.io
Growth hacking is a mindset. It’s a
fast-paced, no B.S., data-driven, and
actionable approach to capitalizing on
opportunities and ideas that drive
business growth.”
“

8. The 6 Pillars of Growth
Hacking

9. 6 PILLARS OF GROWTH HACKING
1.People: hire people that have the right skills and mindset
2.Tools: use tools that make growth hacking easier
3.Testable ideas: don’t focus on ‘sexy’ ideas, focus on ideas
you can actually test
4.Agility: create processes that help you start and finish
growth hacks quickly and with as little resources as possible
5.Data: make sure you can measure everything
6.Failure: be prepared to fail (it’s OK)

10. CHARACTERISTICS OF A GROWTH HACKER
• Data-Driven: a growth hacker is obsessed with data.
• Resilient: a growth hacker doesn’t get caught up on failure—
they press on.
• Curious: a growth hacker asks the questions that no one else is
asking.
• Nimble: a growth hacker focuses on speed.
• Patient: a growth hacker knows that patience can pay off.
• Creative: a growth hacker has the best ideas on the team.
• Growth-Obsessed: a growth hacker stays up late into the night
thinking about growth

11. STOP TALKING SO MUCH AND START DOING
Maybe we should have
another meeting to talk
this whole growth hack
idea through Batman…
Shut your pie
hole Robin!

12. 25 Growth Hacking
Tactics You Can Start on
Today

13. TACTIC #1: HACK YOUR WAY INTO PRESS USING HARO
Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/
writers questions

14. TACTIC #2: THE FOMO CONVERSION HACK
An email from Express

15. TACTIC #3: BLOG COMMENTING FOR LEADS
Find blog post by doing a Google search for blog post ranking for your top keywords or
Buzzsumo for top shared content for your keyword.
Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/

16. TACTIC #4: THE PERSONALIZED CALL-TO-ACTION
Personalized CTA from When I Work
Education In Your Onboarding Emails

17. TACTIC #5: EDUCATION IN YOUR ONBOARDING EMAILS
Onboarding email from Zapier

18. TACTIC #6: TWITTER CHAT TROLLING
Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/

19. TACTIC #7: USE FACEBOOK ADS TO TEST HEADLINE
COPY FOR YOUR LANDING PAGES
Example from When I Work

20. TACTIC #8: PUT YOUR CTA ON THE RIGHT
Example from Quickbooks.com November 2015

21. TACTIC #9: A/B TEST EVERYTHING
A/B tests can help you test an idea on a smaller scale, as opposed
to releasing it live to all your users. Source: vwo.com

22. TEST WORDING
Example from When I Work

23. TEST COLOR

24. TEST SIZE

25. TEST LENGTH OF COPY OR LENGTH OF PAGE

26. TEST URGENCY/FOMO

27. TEST SOCIAL PROOF

28. TEST PRICING LAYOUTS

29. TEST WITH OR WITHOUT NAVIGATION

30. TACTIC #10: USE NPS FOR MARKETING
Leverage promoters for reviews, social shares, & testimonials

31. TACTIC #11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE
Leverage promoters for reviews, social shares, & testimonials

32. TACTIC #12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH
SURVEYS
When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/
service in one sentence?” Then use the answers as headline copy

33. TACTIC #13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE
FUNNEL
The onboarding progress bar from Ghost

34. TACTIC #14: EDUCATION-FOCUSED DRIP CAMPAIGN
The email course from Buffer

35. TACTIC #15: FOCUS ON THE PROMISE, NOT THE FEATURES
A promise-based headline from rejoiner

36. TACTIC #16: GUEST POST OUTREACH

37. TACTIC #17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND
I built ongoing relationships with influencers and now they’re helping me host Growth
Chat dinners around the world promoters for reviews, social shares, & testimonials

38. TACTIC #18: TURN CUSTOMERS INTO ADVOCATES WITH
HANDWRITTEN THANK YOU CARDS
A handwritten letter from CoSchedule

39. TACTIC #19: REPURPOSE YOUR BEST CONTENT INTO A
YOUTUBE VIDEO & SLIDESHARE PRESENTATION

40. TACTIC #20: ADD LIVE CHAT DURING CHECKOUT

41. TACTIC #21: TURN YOUR FAQS INTO GUIDES & BLOG
POSTS
An FAQ blog series from Flintriver, a web design company

42. TACTIC #22: EARLY UPGRADE OFFER

43. TACTIC #23: WELCOME EMAIL FROM THE FOUNDER

44. TACTIC #24: USE OUTREACH TO 5X TRAFFIC TO YOUR
BLOG POST

45. TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF
ONBOARDING EMAILS

46. TWEET OF THE DAY
“Growth hacking is not synonymous
with marketing, nor should it be
considered its replacement. Growth
hacking is sales, marketing, customer
support & success all rolled up”
@NEILPATEL
@Kissmetrics @SujanPatel #KissWebinar #GrowthHacking

47. How To Get Started

48. TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF
ONBOARDING EMAILS

49. LOG IN WITH GOOGLE
Start Your Free Kissmetrics Trial

50. SUJAN PATEL
Co-founder, ContentMarketer.io
@SujanPatel
sujan@contentmarketer.io
THUE MADSEN
Marketing Operations Manager, Kissmetrics
@ThueLMadsen
tmadsen@kissmetrics.com
Questions?