1 Foundation of Affiliate Marketing 2 Turning Advocates into Marketers 3 Affiliate Marketing for SaaS Today we will cover 4 Measuring Your Performance Foundation of Affiliate Marketing Can be thought of as outsourced marketing What is Affiliate Marketing? How it Works Affiliate is assigned a tracking URL Affiliate markets your company Customers or leads are acquired Affiliate receives a commission Affiliate uses a tracking code Installs a tracking URL on their website or ad Affiliate markets your company Customers or leads are acquired Visitor purchases product or signs up Affiliate receives a commission Affiliates vs Referrals Referral programs are for customers Anyone can be an affiliate Advantages • Pay only for results • Can be more cost effective • Affiliates may be better at creating copy & reaching segments • You know your cost per acquisition • You almost never lose money Drawbacks • You don’t control the message • Lead quality may not be as good • If mismanaged your traffic may come from an unreputable source. This could also make your brand look bad. Turning Advocates into Marketers Finding Good Affiliates The ones passionate about your product may be the best affiliates. HasOffers Creating an Offer for Affiliates View Pending Affiliates Implications for SaaS Begin After Product/Market Fit Should be done when you’re at a steady state Price point Affiliates need a high price point Be Sure Your Site Converts Affiliates want to work with websites that convert Figure out affiliate pay Are affiliates paid one time or recurring?

1. Neil Patel, co-founder at KISSmetrics
How to Increase your Revenue
with Affiliate Marketing
!
April 2014

2. Dan McGaw - KISSmetrics - @danielmcgaw
!
Dan is the Director of Marketing at KISSmetrics, where he
get’s the opportunity to help the best marketers in the world
measure their marketing and business efforts. Prior to
KISSmetrics, Dan was VP of growth at Code School, where he
helped the company grow to over 500k users and $400k+ in
monthly revenue.
Neil Patel - KISSmetrics - @neilpatel
!
Neil Patel is a serial entrepreneur, angel investor and digital
marketing specialist. He co-founded Crazy Egg and
KISSmetrics, and he has spoken at over 100 web marketing
conferences.

3. Doing Business on the Web for 11 Years

4. @danielmcgaw
#KISSwebinar
Join Dan on Twi er

5. @neilpatel #KISSwebinar
Join Neil on Twi er

6. 1 Foundation of Affiliate Marketing
2 Turning Advocates into Marketers
3 Affiliate Marketing for SaaS
Today we will cover
4 Measuring Your Performance

7. WATCH WEBINAR RECORDING NOW

8. Foundation of
Affiliate Marketing
1

9. Can be thought of as outsourced marketing
What is Affiliate Marketing?

10. How it Works
Affiliate is assigned a tracking URL
Affiliate markets your company
Customers or leads are acquired
Affiliate receives a commission

11. Affiliate uses a tracking code
Installs a tracking URL on their website or ad

12. Affiliate markets your company
Affiliate markets your company

13. Customers or leads are acquired
Visitor purchases product or signs up

14. Affiliate receives a commission
Affiliate receives a commission

15. Affiliates vs Referrals
Referral programs are for customers

16. Affiliates
Anyone can be an affiliate

17. Advantages
• Pay only for results
• Can be more cost effective
• Affiliates may be be er at creating copy & reaching segments
• You know your cost per acquisition
• You almost never lose money

18. Drawbacks
• You don’t control the message
• Lead quality may not be as good
• If mismanaged your traffic may come from an unreputable source.
This could also make your brand look bad.

19. LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial

20. Turning Advocates into
Marketers
2

21. Finding Good Affiliates
The ones passionate about your product may be
the best affiliates.

22. HasOffers

23. Creating an Offer for Affiliates

24. View Pending Affiliates

25. Implications for SaaS
3

26. Begin A er Product/Market Fit
Should be done when you’re at a steady state

27. Price point
Affiliates need a high price point

28. Be Sure Your Site Converts
Affiliates want to work with websites that convert

29. Figure out affiliate pay
Are affiliates paid one time or recurring?

30. THANK YOU
Neil Patel
Co-Founder
@neilpatel

31. Questions?
Neil Patel
Co-Founder
KISSmetrics
@neilpatel
Dan McGaw
Director of Marketing
KISSmetrics
@danielmcgaw