Presentation covers importance of a digital makeover for Boomers and features key components and timeline for doing a digital makeover for job search success and career sustainability.

1. Digital Makeover Age 50+
Digital Makeover Age 50+
Use Social Networking to
Demolish Age Stereotypes

2. Digital Makeover Age 50+
The bad news
 23 consecutive months of job losses
 20+% true unemployment in
Oregon, 15+% nationally
 Unemployment for Boomers longer
than for other age groups

3. Digital Makeover Age 50+
The good news
 Manpower survey on hiring: 6%
uptick in Q1 of 2010
 Lots of free or low cost tools
 Growing job opportunities in mobile
and contract work
 Demographics: Your age as an
advantage

4. Digital Makeover Age 50+
What it is: A Working Definition
Using social
networking to
create and
promote your
personal brand

5. Digital Makeover Age 50+
Perception vs. Reality
Technophile?
Technophobe?

6. Digital Makeover Age 50+
Dumb Posts Create Digital Dirt

7. Age 50+ Digital Makeover
Job Search Performance Dashboard
40
 Job Boards = 1% to 4% 30 50
 Hidden Job Market = 20% to 60%
20 60
10 70
0 80

8. Digital Makeover Age 50+
Why it Matters: Job Search, Career Management, Encore Careers
Screen
Profile
Key Touch Points
Digital Makeover = Interview &
+ Professional Reference Check
Reputation
Hire

9. Digital Makeover Age 50+
It’s Important ‘Cause…
45% of employers currently search social media
sites to research job candidates (up from 22%
last year)
Mobile technology and social networking have
shifted the whole job search paradigm
The LinkedIn Profile is the resume of
the future

10. Digital Makeover Age 50+
Brand Message Architecture
 Communciate your brand to colleagues, prospective
Your Profile = employers, partners and others in your personal/professional
network
Energized
 Cultivate smarts, dynamic interchange, growth and contribution
Relationships
 Connect with an expert, YOU!
Value to Network  Viral distribution
 Change how you connect with your network and the world
 As an expert, you are driven to: Perform, Partner, Lead
Your Focus
 You digitally engage your contacts and professional community

11. Age 50+ Digital Makeover
Aim for results
Get Your
Create Your Brand
Toolkit
Implement
Your Digital
Makeover

12. Digital Makeover Age 50+
Personal Website
 Get high Google Page Rank for
your personal brand
 Aggregate all your social
networking sites
 Use real photographer for your
photo (no cell phone photos!)

13. Digital Makeover Age 50+
LinkedIn
 Leading professional social
network
 You have to be here!
 Use real photographer for your
photo
 Build contacts but don’t invite
people you don’t really know

14. Digital Makeover Age 50+
LinkedIn Jobs and Twitter
 Find jobs in LinkedIn
 Twitter – Micro-blog, rapid
growth
 Both accessible via PC,
laptop or SmartPhone

15. Digital Makeover Age 50+
Blog
 Enhance your visibility with
recruiters, hiring managers
 Build credibilty in your profession
 Regularly update with content
 Can auto-tweet your blog posts

16. Digital Makeover Age 50+
Cross-Feeding Your Network
LinkedIn
Personal Website
Face-to-Face
You
Twitter
Blog

17. Digital Makeover Age 50+
Achieving Critical Mass in Your Social Network
50 to 75 success friends, former colleagues

18. Digital Makeover Age 50+
Checking Results
Top of
the fold!

19. Digital Makeover Age 50+
Checking Results

20. Digital Makeover Age 50+
Here’s your checklist
Examine your digital reputation in Google and bing
Get a digital photo headshot from professional photographer
Set up accounts on social networking sites
Set up Google Alerts

21. Digital Makeover Age 50+
Here’s Your Checklist
Get a blog or comment on someone else’s blog
Buildout and update your profiles on social networking sites
Get your domain name and personal website
Measure your results on Google Analytics

22. Digital Makeover Age 50+
Your Bridge to Success: 6 Month Digital Makeover
Months 1-3 Months 3-6
Search for and clean-up digital dirt Build up your profile
Secure your personal domain name Automate content publishing process
Get a personal website Tweak SEO for visibility in Google, etc.
Go with LinkedIn, consider blogging, Twitter and other Monitor your progress in Google, Google Alerts
social networks
First 3 Months Second 3 Months
Present Making Future
State Greater Brand Awareness Increased Brand State
Progress
Integration

23. Questions/
Comments?
Digital Makeover Age 50+

24. Digital Makeover Age 50+
BoomerCompass, LLC
New Directions in Career and Talent Management
WEB: www.boomercompass.com
BLOG: www.boomercompass.com/blog
TWITTER: twitter.com/boomercompass