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PROBLEM SOLVING
DECLINING BRAND IMAGE OF
MY ENGINEERING COLLEGE
INTRODUCTION
Problem solving is:
• a systematic process which
• defines a problematic situation (where there is a gap
between actual and expected or the situation is vague,
or there is something that is unsatisfactory) and
identifies the problem as an opportunity
• for which a resolution or solution is needed to be
implemented by an individual or group
• and which finally, and crucially should be worth
while solving.
Examples of common problems can be found in
all areas of our work like:
• Conflict between teams or team members
• Customer issues with the service or product produced
• Processes that don’t work properly and you don’t know
why
• Making cost savings
• Finding new customers
• Launching a new service
Common problems
PROBLEM DEFINITION
• Reduced placement rate.
• Reduced average package of placed students.
• Poor infrastructure in terms of hostel and playing
facilities.
• Unattractive faculty profile.
• Large batch size.
• Labs with obsolete technology equipment and
machines.
• No scholarship for meritorious students
• Location – very far from the main city.
RECONFIRMING THE MISSION
• Several factors together have contributed for
lowered rank.
• Online sites are a proof
• MISSION: Improve the overall brand image of
the college.
ANALYTICAL TOOLS USED
FLOW CHART
A flowchart is a type of diagram that represents
an algorithm, workflow or process, showing the
steps as boxes of various kinds, and their order
by connecting them with arrows.
PARETO DIAGRAM
It is a type of chart that contains both bars and
a line graph, where individual values are
represented in descending order by bars, and
the cumulative total is represented by the line.
CAUSE AND EFFECT DIAGRAM
Are causal diagrams created by Kaoru Ishikawa
(1968) that show the causes of a specific event.
DECISION TREES
A decision tree is a branching graph or model
of decisions and their possible consequences,
including chance event outcomes, resource
costs, and utility.
TOOLS
POSSIBLE SOLUTIONS
• Pre placement session for the students to develop their
technical, analytical and aptitude skills.
• The CRC must be pro active in pitching the
companies and also must communicate the
expectations of the company to the students.
• Recruitment of faculty members with good industry
background.
• More facilities in terms of sports infrastructure,
transportation facilities and night canteen.
• A marketing campaign at the time of admission
process.
• Scholarship for meritorious students.
• More industry exposure to students throughout their
course by organizing various industry visits, lectures
and seminars by experts.
• A better and updated labs as per latest requirements.
• A foreign exchange programme could help a lot.
• National level cultural and sports fest would add to
the cause.
POSSIBLE SOLUTIONS (Contd.)
LESSONS LEARNED
• Tools like Pareto Charts help us to identify the causes
which affects the process the most.
• Brainstorming and nominal group techniques helps
us to generate a lot of possible solutions for any
given problem.
• Apart from academics there are lot of areas which
affects the image of a college.
• Problem Solving is an organized way to identify the
problems and finding suitable solutions to eliminate
them.
THANK YOU

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Boost Your College's Brand With Problem Solving

  • 1. PROBLEM SOLVING DECLINING BRAND IMAGE OF MY ENGINEERING COLLEGE
  • 2. INTRODUCTION Problem solving is: • a systematic process which • defines a problematic situation (where there is a gap between actual and expected or the situation is vague, or there is something that is unsatisfactory) and identifies the problem as an opportunity • for which a resolution or solution is needed to be implemented by an individual or group • and which finally, and crucially should be worth while solving.
  • 3. Examples of common problems can be found in all areas of our work like: • Conflict between teams or team members • Customer issues with the service or product produced • Processes that don’t work properly and you don’t know why • Making cost savings • Finding new customers • Launching a new service Common problems
  • 4. PROBLEM DEFINITION • Reduced placement rate. • Reduced average package of placed students. • Poor infrastructure in terms of hostel and playing facilities. • Unattractive faculty profile. • Large batch size. • Labs with obsolete technology equipment and machines. • No scholarship for meritorious students • Location – very far from the main city.
  • 5. RECONFIRMING THE MISSION • Several factors together have contributed for lowered rank. • Online sites are a proof • MISSION: Improve the overall brand image of the college.
  • 6. ANALYTICAL TOOLS USED FLOW CHART A flowchart is a type of diagram that represents an algorithm, workflow or process, showing the steps as boxes of various kinds, and their order by connecting them with arrows. PARETO DIAGRAM It is a type of chart that contains both bars and a line graph, where individual values are represented in descending order by bars, and the cumulative total is represented by the line. CAUSE AND EFFECT DIAGRAM Are causal diagrams created by Kaoru Ishikawa (1968) that show the causes of a specific event. DECISION TREES A decision tree is a branching graph or model of decisions and their possible consequences, including chance event outcomes, resource costs, and utility. TOOLS
  • 7. POSSIBLE SOLUTIONS • Pre placement session for the students to develop their technical, analytical and aptitude skills. • The CRC must be pro active in pitching the companies and also must communicate the expectations of the company to the students. • Recruitment of faculty members with good industry background. • More facilities in terms of sports infrastructure, transportation facilities and night canteen. • A marketing campaign at the time of admission process.
  • 8. • Scholarship for meritorious students. • More industry exposure to students throughout their course by organizing various industry visits, lectures and seminars by experts. • A better and updated labs as per latest requirements. • A foreign exchange programme could help a lot. • National level cultural and sports fest would add to the cause. POSSIBLE SOLUTIONS (Contd.)
  • 9. LESSONS LEARNED • Tools like Pareto Charts help us to identify the causes which affects the process the most. • Brainstorming and nominal group techniques helps us to generate a lot of possible solutions for any given problem. • Apart from academics there are lot of areas which affects the image of a college. • Problem Solving is an organized way to identify the problems and finding suitable solutions to eliminate them.