Verizon NAVBuilder LBS SDK with free APIs for locationn, maps, geo-services, geo-content, GPS Navigation, Coupons. NBI is cross-OS and cross-carrier.

1. NAVBuilder Inside – LBS SDK Develop and Monetize LBS Apps Using NAVBuilder Inside (NBI) Free & Cross-OS APIs Kris Kolodziej Sept 9, 2011

2. Most popular APIs LBS Apps Market What is NBI Why developers like NBI Making money with NBI via coupons/deals Who uses NBI and their testimonials What’s new in NBI Getting started with NBI NBI App Examples Go-to-market: upload your NBI app to VCAST, Android Marketplace, iTunes App Store, etc Agenda

3. What Developers WantMaps –The Most Popular APIs

4. Opportunity Challenges Technical: Device/OS fragmentation Different APIs for Location Services Different terms and conditions for LBS services, geo-content Access to carrier location (Cell ID BSA) Business: How do I make money? How do I increase downloads? (visibility, discoverability, merchandising) How do I decrease dev costs? How do I reach more users? How do I provide engaging & best-in class experience LBS Apps Market & Development Source: ABI, comScore 2011 LBS is becoming a commonplace, but it’s challenging

5. What is NBI? Set of APIs and toolkits that allow developers to quickly create or enable their apps with interactive maps, geo-content, and fast, accurate location. OS Support: LocationKit: GPS, Cell-ID, Wi-Fi MapKit: , local search, directions, geocode/reverse geocode, customizable annotations & POIs, traffic overlay, custom layers Navigation API: voice GPS turn-by-turn Geo-Content Feeds: Traffic, Gas Prices, Movies & Event listing, Weather Coupon API: With revenue share for developers! VZ Navigator NBI is a one-stop-shop for LBS developers

6. Key Benefits Developer Survey (3/11) Monetization with local coupons Cross OS APIs It’s free One Agreement Reduces development cost and time-to-market Enables best-in-class user experience It’s reliable Access to abundant geo-content Enables branding opportunities Promotion Opportunities Sample apps and source code Distribution opportunities via V Cast App Stores, Android Marketplace, BREW Why NBI? Verizon tab NBI is the ultimate solution for LBS

8. NBI deals and coupon APIs are offered across Android, BlackBerry, and Brew (iPhone coupon API coming in 2012)

9. Deals available by category and by deal quality

10. Future aggregation to ensure quality and inventory

11. Offers a single interface

12. Getting Started

13. Download NBI SDK 2.0 and sign the license agreement

14. The new license agreement clarifies the terms for using the coupon APIs and the payments

15. Get an NBI API key and enable the coupon key

16. Complete and submit payment information

17. Integrate NBI SDK 2.0 into your application

18. Track Revenue

19. NBI offers 70% revenue share to developers

20. Revenue is generated per NBI API Key

23. Get your API Keys

24. Build your app in 5 easy stepsGetting Started

25. 1. Start with Eclipse with Android SDK installed 2. Create a new Android project File  New  Android Project Create project from existing source… Choose the Sample App directory Build Target: Android 2.0+ 3. Include the nbi.jar file downloaded from developers.verizon.com- File  Properties Select Java Build Path Within the Libraries tab, Add External JARs… Choose the nbi.jar file 4. Include resources and copy your API Key In Windows Explorer, copy respak.zip file into assets directory Be sure to refresh the files in Eclipse 5. Build and run the app!! NBI Sample App in 5 Simple Steps

26. Go To Market 1. Register for a free account on VDC 2. Complete a brief questionnaire regarding the nature of your app 3. Wizard will guide you through the Rest. For NBI, don’t miss the following: a. Select “Yes” for NAVBuilder Inside b. Pick an API Token (API Key) c. Identify the use of MapKit or LocationKit 4. Wait to be notified via email about the status of your application

27. Go To Market – Non V CAST App Stores 1. Submit a V Cast App application 2. Once approved, sumbit to your application storefront of choice

28. NBI App Example: NBI MapKit displays the coupon location, custom maps, and custom annotation. NBI Mapkit guides the user to the store with directions presented inside the app. NBI Mapkit displays satellite maps inside the app. NBI Navigation API enables users to get voice GPS Navigation with VZ Navigator® NBI LocationKit uses Verizon’s location technology to query most relevant coupons per device location. VZ Navigator® is preloaded on most Verizon devices.

29. NBI Navigation API enables Glypmse users to navigate to their friend’s location using VZ Navigator® NBI LocationKit uses Verizon’s location technology to provide precise location of user. Note: you can use Google Maps with NBI LocationKit NBI App Example:

30. Thank you! kris.kolodziej@verizonwireless.com