We trace the path of one June 2010 Duke University Press release as it gets picked up by several aggregators and 'main stream media' sites, with varying degrees of disclosure about its true provenance.

1. “we put it in here,
it comes out there…”
Karl Leif Bates, Dir. of Research Communications, Duke University
For ScienceWriters 2010

2. Embargoed release 6/10
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DUKE UNIVERSITY NEWS
Duke University Office of News & Communications
http://www.dukenews.duke.edu
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HOLD FOR RELEASE 12:01 a.m. EDT, Monday, June 14, 2010
CONTACT: Richard Merritt
(919) 660-8414
Richard.merritt@duke.edu
REINVENTING THE WHEEL -- NATURALLY
DURHAM, NC -- Humans did not invent the wheel. Nature did.
While the evolution from the Neolithic solid stone wheel with a single hole for an axle to the sleek
wheels of today’s racing bikes can be seen as the result of human ingenuity, it also represents how
animals, including humans, have come to move more efficiently and quicker over millions of years
on Earth, according to a Duke University engineer.

3. Watch These Elements:
• Richard.Merritt@duke.edu
• REINVENTING THE WHEEL -- NATURALLY
• DURHAM, NC -- Humans did not invent the
wheel. Nature did.
• While the evolution from the Neolithic solid
stone wheel…

4. Robo News, 6/13

5. Public EurekAlert! 6/14

6. Duke Engineering 6/14

7. Red Orbit 6/14

8. National Science Foundation 6/14

9. US News & World Report 6/15

10. Futurity 6/16