Social media platforms like Facebook, LinkedIn, Twitter, YouTube, and ActiveRain can be beneficial for real estate professionals if used properly. The key is to provide value to connections through posts, videos, articles and updates without directly selling. Goals should be set to measure engagement over time through growing connections, shares, and comments. The challenge is to fully set up accounts and regularly post valuable industry content.

1. Eastgate
Social Media

2. Companies that have embraced
Eastgate
Social Media

3. Reason’s people don’t want to do Social Media
Eastgate
• I can’t sell a house if I am on social media
• I will never attract new customers
• Isn’t social media for kids?
• I have never tweeted and don’t really care to
• I tried social media and didn’t get any results
• It takes to much time

4. How many times have you heard this??
Eastgate
• I’m gonna Google You.
• I’m gonna Facebook You.
• I’m gonna find you on LinkedIn.
• I’m gonna look you up on Twitter.
• I’m gonna search you on YouTube
And you can’t stop me.
I’m gonna find out EXACTLY who you are
Source: Jeffrey Gitomer’s Social Boom

5. “Here are a few things you should do, and can
do-that if you don’t do, you’ll be doo doo:”
Eastgate
• Look at what your competition and their people
are doing on the Internet
• Talk to your customer IN DEPTH.
• Set achievable goals and measure your results.
• Communicate value messages
• The purpose of your online presence is
not to sell, it’s to attract people who want
to buy.
Source: Jeffrey Gitomer’s Social Boom

6. What is the number 1 website?
Eastgate
With an EST. Monthly US people of
150.5 MILLION

7. Want to know how to see if people are talking
about you on the internet, tagging you in photos ??
Eastgate

8. Where does Facebook fall?
Eastgate
#2 with an Est. Monthly
US people of
138.9 MILLION

9. Who is on Facebook?
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10. Why Facebook?
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What’s it good for? Getting blanket
messages out to your network. Staying up-
to-date on what your sphere of influence is
saying, reading, watching and doing.
Creating fan pages for your business that
people beyond your sphere can join.

13. Social Networking Plan English
Eastgate
Click the You Tube icon and you will see a video

14. Where does LinkedIn fall?
Eastgate
#26 with an Est. Monthly
US people of
36 MILLION

15. Who is on LinkedIn?
Eastgate

16. Why LinkedIn?
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17. LinkedIn
Eastgate
• How many connections do you have?
• How many recommendations do you
have?
• What is your summary statement?
• Are you posting valuable information?
• Are you watching others profiles?
• Changing jobs?

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What’s I good for? Promoting your
professional qualifications and
accomplishments. Joining groups to
share knowledge and build referral
networks. Asking other member for
business.

19. Where does Twitter fall?
Eastgate
#5 with an Est. Monthly
US people of
94.2 MILLION

20. Who is on Twitter?
Eastgate

21. Why Twitter??
Eastgate

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What’s twitter? A free microblogging
platform through which users can send
and read short messages, know as
“tweets”

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What’s it good for? Sending real-time
updates to your sphere of influence.
Serving links to articles and items of
interest. Following leading new outlets and
industry thinkers.

24. Twitter Plan English
Eastgate
Click the You Tube icon and you will see a video

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26. Jeffrey Gitomer’s Tweet
Eastgate
“The more you hold your people
back from using social media at
work, the more your competition will
kick your ass.”
With in 1 hour of tweeting this 50 people had
retweeted it and more than 100,000 people
were exposed to the message and to him all
for FREE!!!

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“A value Tweet is a tweet that people
would find so interesting or so
valuable that they are compelled to
retweet that message to others.”
Jeffery Gitomer

28. Twitter:
Eastgate
“Welcome to the Ultimate Cocktail
Party. Here, you won’t find platters of
chicken nuggets. But you will find juicy
nuggets of insight, along with
introductions, referrals, and best of all,
plenty opportunities to sell”
-Sally Hogshead

29. Remember who does NOT add value to a party!!!
Eastgate
• The over-eager sales professional
• The bore
• The wallflower
• The jerk
• You can not be any of these people on
Social Networking either!!!

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“People are sick of being sold to.
They are sick of being marketed
to. They come to social networks
for fun, information, connection
and entertainment.”
-Mark Schaefer

31. Where does YouTube fall?
Eastgate
#3 with an Est. Monthly
US people of
137.3 MILLION

32. Who is on YouTube?
Eastgate

33. Why YouTube?
Eastgate

34. What to post on YouTube
Eastgate
• Testimonials from clients
• Short video of you (Elevator Speech)
• Quick Market update videos
• Your listings are already there use them
• No more than 1-4 minutes

35. Where does Sibcy Cline fall?
Eastgate
#36,530 with an Est.
Monthly US people of
43.4 THOUSAND

36. Who is on Sibcy Cline?
Eastgate

37. What can you use SibcyCline.com for?
Eastgate
• Blog
• Resume
• Testimonials
• Listings
• To send people to your Facebook,
LinkedIn and Twitter accounts

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What’s Active Rain? A free social
networking and marketing platform for
real estates professionals.

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What’s it good for? Building relationships
within the industry. Getting search-
engine optimization through a profile and
blogging platform

40. Eastgate

41. Your Challenge!!!
If you choose to take it!!!
Eastgate
• Set up your BUSINESS, facebook, linkedin
accounts
• Get 50 people to “like” you
• Post on Facebook once a day
• Post events to your facebook page
• Change your “blog”/ welcome statement on
sibcycline.com weekly
• Refer to your “blog” on your twitter,
facebook and linkedin statues