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How to Promote and Market Your Student Publication

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Texas Wesleyan University
Texas Wesleyan University

This is a presentation that I gave today at the Associated Collegiate Press and College Media Advisers fall conference in Austin. The presentation should give you a step-by-step plan to help you create a marketing plan to improve your credibility and perception on campus.

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How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
What do you currently do to market your student publications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you determine which of these or other choices will work for you? The Big Question:
How to create “The plan” ,[object Object],[object Object],[object Object],[object Object]
What is ROPE? R esearch O bjectives P rogramming Evaluation
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[object Object],[object Object],[object Object],[object Object],[object Object]
Why do research? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analyzing the Research ,[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Programming ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Programming--Done ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object]
What can you take home with you? ,[object Object],[object Object]
Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Website: www.kaycolley.com Student Media Director for

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How to Promote and Market Your Student Publication

  • 1. How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
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  • 3. How do you determine which of these or other choices will work for you? The Big Question:
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  • 5. What is ROPE? R esearch O bjectives P rogramming Evaluation
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  • 24. Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Website: www.kaycolley.com Student Media Director for