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Tipa Presentation 2010

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Texas Wesleyan University
Texas Wesleyan University

This is a presentation that I did at the Texas Intercollegiate Press Association conference at Kerrville, Texas in March. The presentation discusses how to create an integrated marketing communications plan for student media that will increase readership and campus-wide support.

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Marketing and Promoting Your Student Media Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
What do you currently do to market your student publications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you determine which of these or other choices will work for you? The Big Question:
How to create “The plan” ,[object Object],[object Object],[object Object],[object Object]
What is ROPE? R esearch O bjectives P rogramming Evaluation
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Why do research? ,[object Object],[object Object],[object Object],[object Object]
Analyzing the Research ,[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
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Programming ,[object Object],[object Object],[object Object]
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Programming--Done ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Evaluation ,[object Object],[object Object],[object Object],[object Object]
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Evaluation ,[object Object],[object Object],[object Object]
What can you take home with you? ,[object Object],[object Object]
Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Student Media Director for

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Tipa Presentation 2010

  • 1. Marketing and Promoting Your Student Media Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
  • 2.
  • 3. How do you determine which of these or other choices will work for you? The Big Question:
  • 4.
  • 5. What is ROPE? R esearch O bjectives P rogramming Evaluation
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Student Media Director for